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RES 2026-25 Gateway and Wayfinding Signage Master Plan TOWN OF TROPHY CLUB, TEXAS RESOLUTION NO. 2026-25 A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF TROPHY CLUB ADOPTING THE GATEWAY AND WAYFINDING SIGNAGE MASTER PLAN; AND PROVIDING AN EFFECTIVE DATE. WHEREAS, the Town of Trophy Club, Texas (the "Town"), recognizes the importance of strategic planning as a means to guide the Town's development, resource allocation, and service delivery; and WHEREAS, on July 17, 2026, the Town Council, under the guidance of the Town Manager, conducted a strategic planning retreat to review and prioritize initiatives for Fiscal Year 2027; and WHEREAS, during the retreat, the Town Council and staff collaboratively developed and refined initiatives aligned with the Town's strategic plan objectives, which include prioritizing public safety, promoting quality of life, strengthening infrastructure, upholding housing standards, and supporting business; and WHEREAS, the "Gateway and Wayfinding Signage Master Plan", as detailed in the attached Exhibit A, has been prepared to implement the Town's initiatives; and WHEREAS, the Town Council finds that the "Gateway and Wayfinding Signage Master Plan" will, among other things, promote tourism and the hotel industry within the Town by advertising the Town's designation as the "Texas Town of Patriotism" and by encouraging, improving, and promoting the application of the arts related to sculpture, design, and allied fields, and by providing signage directing the public to sights and attractions that are visited frequently by hotel guests in the Town; and WHEREAS, the Town Council has reviewed the proposed "Gateway and Wayfinding Signage Master Plan" and finds that it aligns with the Town's long-term vision and strategic objectives, and ensures the effective and efficient use of Town resources in the interest of the health, safety, and welfare of the general public. NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF TROPHY CLUB, TEXAS; THAT: Section 1. The facts and recitals set forth in the preamble of this Resolution are hereby found to be true and correct. Section 2. The Town Council hereby adopts the "Gateway and Wayfinding Signage Master Plan", which is attached hereto as Exhibit A. Section 3. The Town Manager is authorized and directed to implement the initiatives outlined in the "Gateway and Wayfinding Signage Master Plan" and to RESOLUTION 2026-25 PAGE 2 periodically report progress to the Town Council. Section 4. This Resolution shall take effect from and after its date of passage in accordance with law. PASSED and APPROVED by the Town Council of the Town of Trophy Club, Texas on this 9th day of November 2026. ti/ . Je: :tte,ny, ��ayor OF TROp O ATTEST: S ill Sr ' tiG CO 1, Tammy Dixon, n Secretary APPROVED TO AS FORM: 1' Dean • i. • Attorney RESOLUTION 2026-25 PAGE 3 EXHIBIT A GATEWAY AND WAYFINDING SIGNAGE MASTER PLAN GATEWAY AND WAYFINDING SIGNAGE MASTER PLAN SEPTEMBER 2, 2026 2 | ACKNOWLEDGMENTS Stakeholder Committee • Brandon Wright, Town Manager, Town of Trophy Club •Tamara Smith, Assistant Town Manager, Town of Trophy Club • Jean Fraser, Arts Council • Chasidy Murphy, State Farm, Trophy Club Commons •Brandon Bayes, Baylor Scott & White Medical Center, Grove at Trophy Club • Kimbra Fox, Arts Council • Billy York, Town Center •Rhonda David, Town Center • Carol Tombari, Parks Board • Melissa Eason, Arts Council Thank you to all who contributed their time, energy, and passion to creating this vision for Trophy Club’s Gateway and Wayfinding Signage Master Plan (Master Plan). This Master Plan could not have been created without the input of the community and the following individuals. Prepared By: Town of Trophy Club Master Plan | 3 TABLE OF CONTENTS Introduction Gateways Community Wayfinding Existing Sign Assessment and Recommendations Sign Maintenance Recommendations Potential Funding Sources Appendix A | Discovery Appendix B | Preliminary Design Appendix C | Revised Concepts 04 07 27 41 47 51 55 61 71 4 | INTRODUCTION A wayfinding and gateway system is more than a collection of signs; it is the physical expression of a community’s identity and values, and helps establish a sense of place. For residents, visitors, and businesses alike, these elements shape first impressions, guide movement throughout a community, and reinforce the character of a Town. In a community like Trophy Club, where community pride, quality of life, and connectivity are defining characteristics, a cohesive and recognizable system of gateways, wayfinding, destination markers, and community identifiers plays a critical role in how people experience the Town every day. The Trophy Club Master Plan establishes a holistic framework for how the community welcomes, guides, and connects people throughout the Town. Rather than approaching signage as isolated elements, the plan envisions a coordinated family of features that work together as one unified system. From major roadway entries and highway-oriented signage to neighborhood-scale directional elements, park markers, civic identifiers, and branded water towers serving as vertical community beacons, each component contributes to a consistent visual language that reflects Trophy Club’s identity while improving navigation, visibility, and user experience. A successful wayfinding system does more than direct traffic; it creates clarity, confidence, and continuity. It helps residents navigate daily life, connects people to parks, trails, neighborhoods, civic destinations, schools, and commercial areas, and assists visitors in discovering the community’s unique assets and experiences. A coordinated identity system also strengthens Trophy Club’s community brand, supports local destinations and events, enhances the visitor experience, and reinforces the Town’s image within the broader region. The system must function cohesively across multiple scales and environments, balancing visibility, readability, aesthetics, and durability while responding to the unique context of Trophy Club’s roadways, parks, civic spaces, neighborhoods, and community destinations. Beyond navigation, the system is intended to reinforce a memorable sense of arrival and strengthen the pride and character that define Trophy Club. Each element should integrate seamlessly with the surrounding built and natural environment through coordinated architecture, materials, landscaping, lighting, and corridor character, ensuring the system contributes positively to the overall visual quality of the community rather than functioning solely as standalone signage. Together, these elements form a comprehensive and interconnected system that supports both the functional and experiential qualities of Trophy Club. While each sign type serves a unique purpose, the strength of the overall framework lies in the consistency of its design language, placement strategy, and relationship to the community’s identity. From prominent gateways and roadway wayfinding to destination markers and water towers serving as vertical beacons across the community, each element contributes to a layered family of features that collectively shape the visual experience of Trophy Club. The following sections outline the hierarchy of gateway, wayfinding, marker, and identity elements that establish the Town’s unified wayfinding and gateway system. Town of Trophy Club Master Plan | 5 GATEWAYS Gateways serve as the ceremonial front doors to the community and to key districts within Trophy Club. These elements are designed to create memorable arrival experiences, reinforce community identity, and establish a strong visual sense of place. Located at prominent entry corridors and strategic intersections, gateways provide both recognition and transition, signaling arrival into Trophy Club through coordinated architecture, materials, landscaping, lighting, and branding. WAYFINDING Wayfinding elements provide directional guidance and orientation throughout the community, helping users navigate efficiently while reinforcing the Town’s visual identity. The wayfinding system is organized into multiple scales that respond to different travel speeds, roadway environments, and user needs. COMMUNITY WAYFINDING. Community wayfinding consists of localized directional signage throughout the Town that guides residents and visitors to neighborhoods, civic destinations, parks, trails, schools, and commercial areas. These elements are scaled for local roadways and community environments, prioritizing readability, consistency, and ease of navigation while strengthening the overall identity of the Town. SUPPLEMENTAL INFORMATION During the Master Plan process, additional community marker concepts and supporting materials were developed for potential inclusion in the final Master Plan. The Master Plan was later presented during a Town Council workshop, where direction was provided to separate certain sections from the final document. To preserve this work and provide a complete record of concepts developed during the planning process, a supplemental document titled Supplemental Signage Concepts and Cost was prepared containing the following information: • Preliminary water tower design concepts • Preliminary high school monument sign concepts • Opinions of Probably Construction Cost (OPC) 6 | Town of Trophy Club Master Plan | 7 GATEWAYS Trophy Club’s Master Plan project was a combined effort between Town Council, Town Staff, and the Stakeholder Committee. The design team led the stakeholders through a process of discovery identifying specific goals and regional materials that tie into the community as well as identifying locations that best fit each type of sign. 8 | TROPHY CLUB DRIVE | DAY Town of Trophy Club Master Plan | 9 One of three gateway locations along Highway 114 is positioned at Trophy Club Drive, a location that welcomes both visitors and residents into the community. This gateway features a monument sign situated within the existing median, framed by two masonry columns on each side of the roadway. The monument is anchored with a combination of brick and cut limestone, creating a strong and cohesive architectural presence. Each column incorporates the Town of Trophy Club’s “TC” logo and star emblem. The median monument will include double- sided signage that reflects the Town’s current branding and features 18-inch “Trophy Club” lettering to ensure clear visibility for motorists entering from the Highway 114 frontage road. At the base of the monument, the Town’s incorporation date of 1985 will be displayed, reinforcing community heritage. To further enhance the arrival experience, precast concrete stars will be placed beyond the median monument, extending the welcoming sequence and guiding visitors into the community. 10 | Town of Trophy Club Master Plan | 11 TROPHY CLUB DRIVE | NIGHT The gateway is designed to create an attractive and welcoming entrance both during the day and at night. Ground-mounted uplighting will be incorporated to highlight the decorative brick and stone elements, ensuring the monument remains fully visible and visually striking after dark. This lighting will enhance the architectural details and provide a cohesive, illuminated gateway experience for visitors entering the community. 12 | TROPHY LAKE DRIVE | DAY Town of Trophy Club Master Plan | 13 The west gateway location along Highway 114 is situated at Trophy Lake Drive and serves as a complementary entry point into the community. This gateway features a monument sign of similar scale and design to the Trophy Club Drive location, positioned within the existing median and flanked by two masonry columns on each side of the roadway. The monument is anchored with brick and cut limestone masonry, establishing a cohesive and durable architectural character. Each column incorporates the Town of Trophy Club’s “TC” logo and star emblem, reinforcing the Town’s identity. The median monument will include double-sided signage that reflects current Town branding and features 18-inch “Trophy Club” lettering to provide clear visibility for motorists entering from the Highway 114 frontage road. At the base of the monument, the Town’s incorporation date, 1985, will be displayed, celebrating the community’s history. A landscaped planter will be incorporated at the front of the sign, allowing for rotating annual plantings that enhance seasonal color and create an inviting visual experience for visitors. To extend the welcoming experience, precast concrete stars will be installed beyond the median monument, creating a continued visual rhythm and guiding visitors into the community. 14 | The west gateway along Highway 114 will be thoughtfully illuminated to create a welcoming arrival experience for both visitors and residents after dark. Integrated LED strip uplighting will be incorporated into the monument, casting a warm, even wash of light that enhances the architectural details and highlights the Town of Trophy Club’s logos. Precast concrete stars located within the median will also feature integrated, color- changing LED uplighting. These fixtures can be programmed to display dynamic color sequences or a single color, allowing the Town to commemorate special events, holidays, or community celebrations. This adaptable lighting design adds visual interest while reinforcing community identity and pride. Town of Trophy Club Master Plan | 15 TROPHY LAKE DRIVE | NIGHT 16 | TROPHY WOOD DRIVE | DAY Town of Trophy Club Master Plan | 17 The east gateway location along Highway 114 is situated at Trophy Wood Drive. This gateway builds upon the established branding and material palette introduced at the Trophy Club Drive and Trophy Lake Drive locations. Due to a more constrained right-of-way, the design has been thoughtfully adapted to fit the available space while maintaining a strong and recognizable identity. The gateway features a central median column element accented with integrated lighting and the Town of Trophy Club’s “TC” logo. On both the east and west sides of the roadway, smaller pedestrian-scale gateway elements invite visitors into the community, creating a more intimate arrival experience at this eastern entrance. These masonry gateway elements will utilize the same brick and cut limestone materials to ensure consistency across all gateway locations. Each includes the Trophy Club “TC” logo, and the base of the median monument will display the Town’s incorporation date, 1985, highlighting the community’s history and heritage. Precast concrete stars will be positioned beyond the median monument, continuing the welcoming sequence and guiding visitors as they enter into the community. 18 | The east gateway along Highway 114 will be illuminated to create a welcoming nighttime experience for residents and an engaging entrance for visitors to the nearby restaurants and amenities. Integrated LED strip uplighting will be incorporated into the monument elements, casting a warm, even wash that highlights the unique architectural details as well as the Town of Trophy Club’s logos and lettering. The central median monument will also feature two decorative light fixtures designed to match existing streetlights, ensuring a cohesive streetscape and reinforcing the overall visual identity of the corridor. *This entrance is to be considered with future development or redevelopment opportunities. Town of Trophy Club Master Plan | 19 TROPHY WOOD DRIVE | NIGHT 20 | BOBCAT BOULEVARD | DAY Town of Trophy Club Master Plan | 21 The north gateway entrance is located along Bobcat Boulevard near the northern entrance to Byron Nelson High School. This gateway features two signature entry columns positioned on either side of the boulevard, creating a welcoming entry into the community. The columns will utilize the same brick and stone masonry materials as the other gateway locations, ensuring a cohesive design language. Each column will incorporate the Town of Trophy Club’s branding and “TC” logo, reinforcing community identity and continuity across all gateway entrances. 22 | Town of Trophy Club Master Plan | 23 BOBCAT BOULEVARD | NIGHT The north gateway along Bobcat Boulevard will be illuminated to create a welcoming nighttime experience for both visitors and residents. Ground- mounted uplighting will highlight the architectural details of the columns, enhancing their visibility and reinforcing the gateway’s presence after dark. 24 | HIGHWAY 114 GATEWAYS | ALTERNATE ENTRANCE DESIGN Town of Trophy Club Master Plan | 25 Depending on project phasing, available funding, and material costs at the time of construction, the gateway entrances along Highway 114 may be implemented in phases. This alternative gateway concept features stone masonry columns positioned on either side of the roadway, with landscaped center medians inspired by the median design recommendations outlined in the Parks and Recreation Master Plan. To maintain a cohesive identity throughout the community, the columns will incorporate the same brick and stone masonry materials used at other gateway locations. Each gateway will also prominently feature the Town of Trophy Club branding and “TC” logo, creating a recognizable and consistent sense of arrival at key entry points throughout the Town. 26 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 27 COMMUNITY WAYFINDING The proposed wayfinding elements are positioned to provide clear directional guidance for visitors as they make their way through the Town. Important destinations are highlighted and include civic buildings, parks, trails, schools, and commercial areas. The wayfinding materials correspond with the gateway monuments and help strengthen the overall identity of the Town. 28 | Town of Trophy Club Master Plan | 29 WAYFINDING SIGNAGE Wayfinding signage plays a critical role in creating an intuitive and welcoming experience, as illustrated in the location map to the left. The proposed wayfinding elements are positioned to provide clear directional guidance for visitors as they make their way through the Town, establishing a cohesive network that connects key destinations. Along primary corridors and at major decision points, location markers identify gateways, community wayfinding nodes, civic and institutional sites, and trailheads, reinforcing a clear hierarchy of movement that supports both vehicular and pedestrian circulation. Important destinations are highlighted and include civic buildings, parks, trails, schools, and commercial areas, ensuring users can easily orient themselves and navigate between activity centers such as the Town Center, Trophy Club Commons, and surrounding open space systems. The plan segment depicting each location marker is supported by imagery of example wayfinding columns, which feature multi-directional blade signs, consistent typography, and recognizable symbols paired with arrows to guide users efficiently. These columns emphasize legibility, durability, and visibility at the human scale while also reflecting a strong sense of place through coordinated materials and branding elements, including the “TC” mark. The wayfinding materials correspond with the gateway monuments and help strengthen the overall identity of the Town, unifying the built environment and enhancing the overall user experience. 30 | CW-1 SIGNAGE CW-3 SIGNAGE Town of Trophy Club Master Plan | 31 CW-2 SIGNAGE 32 | Town of Trophy Club Master Plan | 33 CW-4 SIGNAGE CW-5 SIGNAGE CW-6 SIGNAGE 34 | CW-7 SIGNAGE CW-8 SIGNAGE Town of Trophy Club Master Plan | 35 CW-9 SIGNAGE CW-10 SIGNAGE CW-11 SIGNAGE 36 | Town of Trophy Club Master Plan | 37 CW-12 SIGNAGE CW-13 SIGNAGE CW-14 SIGNAGE CW-15 SIGNAGE 38 | CW-16 SIGNAGE CW-17 SIGNAGE Town of Trophy Club Master Plan | 39 CW-18 SIGNAGE 40 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 41 EXISTING SIGN ASSESSMENT AND RECOMMENDATIONS The Project Team reviewed the Town’s existing signage throughout the community. There were a number of outdated miscellaneous signs that were unused, unenforced, or did not meet current Town standards. 42 | EXISTING WAYFINDING SIGNS DOT Town Limit Signage DOT Town Limit Signage Utility Usage Signs High School Championship SignageHigh School State Championship Signs Utility Signage Facility WayfindingMonument Sign Clock Tower Video Board Signage Video Board Signage Video Board Signage Town of Trophy Club Master Plan | 43 Utility Usage Signs High School Championship Signage RECOMMENDATIONS BY SIGN TYPE Green DOT Town Limit. Remove sign to reduce visual distractions at community entry points. 911 Denco Area Emergency Sign. Remove sign to reduce visual distractions at community entry points. No Watering from 3am to 5am. Remove sign to reduce visual distractions at community entry points. MUD No. 1. Remove sign to reduce visual distractions at community entry points. Irrigation Signs. Remove sign to reduce visual distractions at community entry points. Drinking Water Signs. Remove sign to reduce visual distractions at community entry points. High School State Champion Signs. Remove from Town entrances and relocate to a new monument sign at the high school entrance. The new sign should include the school logo, highlight championship achievements, and allow space for future recognition. Street Signs. Phase out outdated installations that do not meet current Town standards to create a consistent, cohesive street signage aesthetic. Roundabout Town Signage. Update signage to align with current branding guidelines. Remove existing veneer and replace with materials and design consistent with proposed monument signage at main entrances, including updated Town logos and branding. Video Entrance Signage. The existing video signage located within medians has been knocked over multiple times in recent years. Residents have indicated that these video signs are an important tool for community announcements. It is recommended that the signs be relocated to areas within the community where they will not create distractions for drivers. Potential locations include Independence Park, Town Hall, and Harmony Park. Street Signs Roundabout Signage 44 | EXISTING STOP SIGNS Town of Trophy Club Master Plan | 45 RECOMMENDATIONS BY SIGN TYPE Stop Signs. The Town has multiple legacy installations throughout the community. Phase out outdated stop signs that do not meet current Town standards to ensure a cohsive and consistent signage aesthetic. Street Signs. Phase out outdated installations that do not meet current Town standards to create a consistent, cohesive street signage aesthetic. SIGNS MEETING CURRENT TOWN STANDARDS 46 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 47 MAINTENANCE RECOMMENDATIONS Periodic observation of the Town’s signage and site amenities can help reduce long- term maintenance needs and extend the lifespan of community assets. 48 | MATERIAL SELECTION AND DURABILITY Maintenance of community assets can place a significant burden on some communities. Thoughtful material selection can greatly reduce the costs associated with maintaining site amenities and signage. Advances in the design and efficiency of exterior LED lighting have also helped extend the lifespan of illuminated signs and site features. The following recommendations are intended to support long-term maintenance and enhance the durability of the community’s signage and site amenities. Choosing Appropriate and Durable Materials • Masonry building materials, such as brick and cut stone veneers, are widely used for their longevity and relatively low maintenance in the Texas environment. These materials perform well under the region’s wide temperature fluctuations and intense UV exposure. • Steel accent elements used in signage lettering and detailing should be fabricated in accordance with local codes and include appropriate primers, finish coatings, and sealants to minimize corrosion and prevent UV-related fading. • Lighting components should incorporate current LED technology, which can extend fixture lifespans to 10 years or more before requiring re-lamping or replacement. • Landscape materials used within planters or at the base of signage should be selected not only for their aesthetic appeal, but also for their growth habits and mature size. Proper selection helps prevent overgrowth, ensures visibility of signage elements, and reduces long- term maintenance needs. Town of Trophy Club Master Plan | 49 BI-ANNUAL INSPECTIONS • Routine inspections for any structural, electrical and landscape issues can help avoid costly fixes if left unattended. CLEANING • While appropriate material selection can minimize maintenance needs, periodic cleaning of signage may still be necessary depending on site-specific conditions. • Power washing should be used with caution to avoid damaging mortar joints or painted surfaces. When using cleaning products, always test a small, inconspicuous area first to ensure the solution does not adversely affect the appearance of the sign before full application. LANDSCAPE MAINTENANCE • Sign locations should be regularly reviewed to ensure that all text, particularly near ground level, remains clearly visible. Annual plantings should be appropriately selected and maintained to prevent obstruction or interference with signage. • Care should also be taken when mowing near monument signs to avoid damage to signage structures and surrounding landscape features. 50 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 51 POTENTIAL FUNDING SOURCES The successful implementation of public improvement projects often depends on a diverse range of funding sources. The following section highlights potential funding mechanisms and programs that may support the development of gateway and wayfinding signage. 52 | 1. Hotel Occupancy Tax (HOT) Funds (Recommended Primary Source) • Most flexible and locally controlled option. • Can typically support gateway signage, visitor wayfinding, tourism branding, and destination-oriented signage. • Does not require a competitive grant application process. • Best suited for community entry monuments and Town-wide wayfinding systems. 2. Economic Development Corporation (EDC) or Capital Improvement Program (CIP) Funding (local funds) • Frequently used by Texas communities for gateway features, placemaking, beautification, and community branding projects. • Particularly appropriate where the signage supports economic development, commercial districts, or community identity. • Can be combined with HOT funds for larger implementation efforts if needed. 3. Transportation Alternatives (TxDOT / NCTCOG) • Potential funding source if the wayfinding program includes signage associated with bicycle facilities, sidewalks, trails, Safe Routes to School, or other active transportation infrastructure. • https://www.nctcog.org/getContentAsset/da39b607-7dee-4318-886e-e01bafc8ef35/ dfc3d011-8f63-43f6-9 • https://www.nctcog.org/getContentAsset/da39b607-7dee-4318-886e-e01bafc8ef35/ dfc3d011-8f63-43f6-9ed8-4b444333a1d0/2025_TA_WebinarSlides.pdf • https://www.saferoutespartnership.org/sites/default/files/Texas_2025_TAP%20Sheet. pdf • These programs generally do not fund standalone entry monuments. • To be competitive, signage would typically need to be incorporated into a broader pedestrian, bicycle, trail, or connectivity project. Town of Trophy Club Master Plan | 53 4. Recreational Trails and Park Grants • Trailhead kiosks, directional trail signage, interpretive signage, and park wayfinding may be eligible when tied to a recreational trail or park improvement project. • https://tpwd.texas.gov/business/grants/recreation-grants/recreational-trails-grants • Similar to Transportation Alternatives funding, these programs are generally intended to support recreation and trail infrastructure rather than community gateway monuments. Since Trophy Club appears to have an extensive trail network this is a good option for trail wayfinding. (Directing visitors to trails and providing destination signage along trail routes). 5. National Endowment for the Arts (NEA) Our Town • Supports creative placemaking projects that integrate arts, culture, and design into community development initiatives. • https://www.arts.gov/grants/our-town • Can support artistic wayfinding, cultural interpretation, public art, and community identity elements incorporated into a signage program. • Most competitive when signage is part of a broader placemaking or community activation effort rather than a standalone wayfinding project. This program is highly competitive with hundreds of solid applications from across the country. (The program is highly competitive and may require multiple application cycles). Funding Summary Recommend positioning HOT funding as the primary implementation strategy, with EDC/CIP funds as secondary local funding sources. Transportation Alternatives and recreational trail grants may be worth noting as supplemental opportunities where future wayfinding elements are integrated with trail, sidewalk, bicycle, or active transportation improvements. 54 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 55 APPENDIX A DISCOVERY Olsson facilitated a design charrette with a diverse stakeholder committee from the Town of Trophy Club, including representatives from the local business community, the Town Art and Town Park Boards, and Town Staff. The process began with a kickoff meeting focused on visioning and discovery, where participants were encouraged to share ideas, identify priorities, and define what success for the project should look like. The Discovery Phase laid the groundwork for the Project Team to begin developing meaningful and responsive project concepts. 56 | APPENDIX A | DISCOVERY The stakeholder committee was asked to provide their thoughts on Trophy Club’s personality and style in order to better understand how to design and style the Town’s gateways, monumentation, and wayfinding. The following topic areas summarize those findings from the stakeholders’ responses. Town of Trophy Club Master Plan | 57 The stakeholder committee was asked to provide their thoughts on Trophy Club’s personality and style in order to better understand how to design and style the Town’s gateways, monumentation, and wayfinding. The following topic areas summarize those findings from the stakeholders’ responses. TOWN DESCRIPTORS Stakeholders described Trophy Club as an upscale, family-oriented, and socially cohesive place with a strong sense of patriotism. The Town’s character was further refined with references to golf, safety, and “Hallmark movie Town” feel, suggesting a traditional and visually appealing community. MATERIAL PREFERENCE Stakeholders indicated a strong preference for high-quality, durable, and more traditional materials, particularly stone, brick, and metal. These materials convey a cohesive upscale character that is consistent with existing community features such as limestone entry monuments and metal sculptures. INTERNAL/EXTERNAL Internally, residents described the Town as a safe community defined by kindness, unity and being family-friendly. Externally, stakeholders shared that the Town is where quality is prioritized and where there is a patriotic spirit to the community. 58 | DIGITAL SIGNAGE Digital or electronic signage received limited support, with some respondents indicating it should be used sparingly or not at all. Supportive stakeholders indicated that digital signage should be located in parks, community centers, or primary entrances to the Town. WAYFINDING DESTINATIONS Responses indicate a strong desire for a user- friendly system that helps residents and visitors navigate to essential services, major activity areas, and community hubs. The most frequently identified wayfinding destinations include civic facilities (e.g., Town Hall/Town Center, police and fire stations). NAMING CONVENTIONS The stakeholder committee overwhelmingly decided that the Town’s name and logo should be incorporated in the monument signage. Additional feedback included the Texas Town of Patriotism, use of a tagline, and the use of the star symbol within the signage. Town of Trophy Club Master Plan | 59 SIZE + SCALE Respondents prefer signage and gateway elements that are prominent enough to be easily seen and read from vehicles - particularly at key entry points. However, there is some disagreement about how large the monument should be, with some comments indicating it should be large enough to be seen from State Highway 114, while others voice concern that the signage would be so large as to become obnoxious. THEMES The stakeholder committee favors a design approach that is rooted in traditional character and local identity, while allowing for select contemporary influences to keep the aesthetic a bit more modern. 60 | WAYFINDING MAPPING Stakeholders worked collaboratively to identify key gateway and monumentation locations throughout the community, as well as priority areas for wayfinding signage. Identifying these locations was critical to ensure residents and visitors can easily navigate to popular destinations and community spaces throughout Trophy Club. Town of Trophy Club Master Plan | 61 APPENDIX B PRELIMINARY DESIGN Building upon insights gathered during the Discovery Phase, the Project Team translated stakeholder input into a series of preliminary design concepts. These concepts explored potential approaches to layout, programming, and aesthetic character, reflecting the priorities and ideas expressed during the charrette. The Preliminary Design Phase provided an opportunity to visualize how key themes, such as community identity and functional improvements, could be incorporated into the project area, serving as a foundation for further refinement and discussion. 62 | APPENDIX B | PRELIMINARY DESIGN Town of Trophy Club Master Plan | 63 64 | APPENDIX B | PRELIMINARY DESIGN Town of Trophy Club Master Plan | 65 66 | APPENDIX B | PRELIMINARY DESIGN Town of Trophy Club Master Plan | 67 68 | APPENDIX B | PRELIMINARY DESIGN Town of Trophy Club Master Plan | 69 70 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 71 APPENDIX C REVISED CONCEPTS Following review and feedback on the preliminary concepts, the Project Team refined and advanced the design direction to better align with stakeholder priorities and project goals. The Revised Concepts incorporated input from Town representatives and stakeholders, balancing creativity with feasibility to produce more cohesive and implementable solutions. This phase reflects an iterative process, ensuring that the final concepts respond meaningfully to the community vision while advancing toward a clear and actionable design strategy. 72 | APPENDIX C | REVISED CONCEPTS Town of Trophy Club Master Plan | 73 74 | APPENDIX C | REVISED CONCEPTS Town of Trophy Club Master Plan | 75 76 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 77 SUPPLEMENTAL SIGNAGE CONCEPTS AND COST SEPTEMBER 2, 2026 2 | ACKNOWLEDGMENTS Stakeholder Committee • Brandon Wright, Town Manager, Town of Trophy Club •Tamara Smith, Assistant Town Manager, Town of Trophy Club • Jean Fraser, Arts Council • Chasidy Murphy, State Farm, Trophy Club Commons •Brandon Bayes, Baylor Scott & White Medical Center, Grove at Trophy Club • Kimbra Fox, Arts Council • Billy York, Town Center •Rhonda David, Town Center • Carol Tombari, Parks Board • Melissa Eason, Arts Council Thank you to all who contributed their time, energy, and passion to creating this vision for Trophy Club’s Gateway and Wayfinding Signage Master Plan (Master Plan). This Master Plan could not have been created without the input of the community and the following individuals. Prepared By: Town of Trophy Club Master Plan - Supplemental Information | 3 TABLE OF CONTENTS Markers Water Tower High School Opinion of Probable Costs 05 06 08 11 4 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 5 MARKERS Markers are smaller-scale identity elements that highlight and celebrate key destinations and community assets within Trophy Club. Complementing the broader wayfinding system, these features reinforce a sense of place by enhancing visibility, recognition, and community identity across civic spaces, parks, and prominent landmarks. CIVIC / INSTITUTIONAL MARKERS. Civic and institutional markers identify important public facilities and community destinations such as Town Hall, public buildings, schools, libraries, and community gathering spaces. These elements reinforce the civic identity of Trophy Club while improving visibility and recognition of public assets. PARK MARKERS. Park markers identify parks, trails, recreational facilities, and open spaces throughout the community. These elements help establish a connected parks and recreation identity while enhancing visibility, accessibility, and awareness of Trophy Club’s recreational amenities and trail systems. WATER TOWERS. Water towers serve as large-scale community identifiers and visual landmarks within Trophy Club’s built environment. Functioning as vertical beacons across the community and region, these highly visible structures provide an opportunity to reinforce branding, identity, and civic pride at a scale unmatched by traditional signage. Through coordinated graphics, lighting, and branding treatments, water towers become iconic elements within the overall wayfinding and gateway system, strengthening Trophy Club’s recognition and presence within the broader region. 6 | WATER TOWER The Trophy Club water towers are highly visible from nearby highways and present a strong opportunity to create a memorable first impression for visitors. Two water towers are located within the Town. The first is situated northwest of Byron Nelson High School along Bobcat Boulevard. The second is located just east of Town Hall along TW. King Road. PRELIMINARY TOWN HALL DESIGNS A B C D E F G Town of Trophy Club Master Plan - Supplemental Information | 7 WATER TOWER PRELIMINARY TOWN HALL DESIGNS PRELIMINARY HIGH SCHOOL DESIGNS H I J K L 8 | HIGH SCHOOL SIGNAGE CONCEPT A This concept emphasizes the high school’s name and logo, while incorporating opportunities at the base to showcase state championships. Complementary brick and stone materials would be utilized to align with the design of the Town’s entrance monument signage. The design team developed concepts for an updated Byron Nelson High School Sign that complements the Town’s proposed monument signage while incorporating the school’s branding and recognizing its state championship achievements. Funding for the championship recognition elements is envisioned as a shared investment among the high school, private donors, and the broader community, creating a lasting tribute to the school’s athletic and academic achievements. Town of Trophy Club Master Plan - Supplemental Information | 9 CONCEPT B This approach places emphasis on the school’s identity and achievements by featuring its logo and state championships prominently. The base element anchors the design with the high school name, while matching brick and stone materials help maintain consistency with the Town’s monument signage. 10 | PAGE INTENTIONALLY LEFT BLANK Town of Trophy Club Master Plan | 11 OPINION OF PROBABLE COSTS An important step in the master planning process is the development of a conceptual, planning-level Opinion of Probable Cost (OPC). This estimate reflects current assumptions regarding construction timing, market conditions, and the availability of materials. It also assumes that all monument elements are constructed concurrently. If project components are added or removed, updated OPCs should be prepared. As the project advances, future cost opinions should be refined to reflect design development and the selection of specific materials. In providing opinions of probable construction cost, it is recognized that neither the Client nor Olsson has control over the costs of labor, equipment, or materials, nor over the contractor’s methods of pricing or bidding. These cost opinions are based on Olsson’s professional judgment and experience and do not constitute a warranty, expressed or implied, that contractor bids or negotiated prices will align with the Client’s budget or the estimated costs provided. 12 | Trophy Club Monument Signage and Wayfinding Master Plan - Opinion of Probable Cost Trophy Club Drive 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $65,000 $7,500 $545,000 $20,500 $638,000 $127,600 $765,600 Trophy Lake Drive 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $65,000 $7,500 $425,000 $18,500 $516,000 $103,200 $619,200 * Does not include design fees. Town of Trophy Club Master Plan - Supplemental Information | 13 Trophy Wood Drive 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $65,000 $5,000 $395,000 $17,000 $482,000 $96,400 $578,400 Bobcat Boulevard 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $40,000 $5,000 $132,000 $14,000 $191,000 $38,200 $229,200 Trophy Club Monument Signage and Wayfinding Master Plan - Opinion of Probable Cost 14 | Trophy Club Monument Signage and Wayfinding Master Plan - Opinion of Probable Cost Wayfinding Columns (18 Columns) 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $50,000 $18,000 $465,000 $27,000 $560,000 $112,000 $672,000 High School Monument Sign 1.0 General Items 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $55,000 $3,000 $204,000 $15,000 $277,000 $55,400 $332,400 * Does not include design fees. Town of Trophy Club Master Plan - Supplemental Information | 15 Trophy Club Monument Signage and Wayfinding Master Plan - Opinion of Probable Cost Highway 114 Alternate Entrance Design 1.0 General Item 2.0 Demolition Items 3.0 Streetscape Items 4.0 Landscape Items Subtotal 20% Contingency Total $45,000 $5,000 $154,000 $42,000 $246,000 $49,200 $295,200 * Does not include design fees.