Loading...
04.21.2025 Parks Board Agenda Packet TOWN OF TROPHY CLUB MEETING AGENDA PARKS & RECREATION BOARD/TREE BOARD 1 Trophy Wood Drive Trophy Club, Texas 76262 April 21, 2025 6:00 PM Council Chambers CALL TO ORDER AND ANNOUNCE A QUORUM PUBLIC COMMENT(S) This is an opportunity for citizens to address the Board/Commission on any matter pursuant to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to discuss or take action on any presentations made concerning matters that are not listed on the agenda. Presentations are limited to matters over which the Board/Commission has authority. Speakers have up to three (3) minutes or the time limit determined by the Presiding Officer. Each speaker must have submitted their request to speak by completing the Speaker’s Form or may email dwilson@trophyclub.org ANNOUNCEMENTS AND REPORTS REGULAR ITEMS 1. Consider approval of the December 16, 2024, and the February 17, 2025, Parks & Recreation Board regular meeting minutes. (Daniel Wilson, Senior Administrative Assistant) 2. Presentation and discussion on financial sustainability in relation to the Parks & Recreation Master Plan project. (Chase Ellis, Director of Parks & Recreation) ADJOURN The Board/Commission may convene into executive session to discuss posted items as allowed by Texas Government Code Sections 551.071 through 551.076 and Section 551.087. Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in attendance at this meeting. The Town Council will not deliberate or take any action. CERTIFICATION Page 1 of 71 I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general public at all times on the following date and time: 04/16/2025, at 4:30 PM, and said Notice of Meeting was also posted concurrently on the Town’s website in accordance with Texas Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting. __________________________________ Daniel Wilson Senior Administrative Assistant If you plan to attend this public meeting and have a disability that requires special needs, please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and reasonable accommodations will be made to assist you. Page 2 of 71 PARKS & RECREATION BOARD/TREE BOARD COMMUNICATION MEETING DATE: April 21, 2025 FROM: Daniel Wilson, Admin Assistant AGENDA ITEM: Consider approval of the December 16, 2024, and the February 17, 2025, Parks & Recreation Board regular meeting minutes. (Daniel Wilson, Senior Administrative Assistant) BACKGROUND/SUMMARY: A Parks & Recreation Board meeting was held on December 16, 2024, and on February 17, 2025. BOARD REVIEW/CITIZEN FEEDBACK: N/A FISCAL IMPACT: N/A LEGAL REVIEW: N/A ATTACHMENTS: 1. 2024-12-16 Minutes 2. 2025-02-17 Minutes ACTIONS/OPTIONS: Staff recommends that the Parks & Recreation Board move to approve the December 16, 2024, and the February 17, 2025, Parks & Recreation Board regular meeting minutes Page 3 of 71 Parks and Recreation Board Meeting Monday, December 16, 2024 Page 1 of 3 TOWN OF TROPHY CLUB PARKS AND RECREATION BOARD MINUTES MONDAY, DECEMBER 16, 2024; 6:00 PM The Trophy Club Parks and Recreation Board met in a Regular Session on Monday, December 16, 2024. The meeting was held at Town Hall, 1 Trophy Wood Drive in the Council Chambers. BOARD MEMBERS PRESENT: Jennifer Kashner Chairperson Jeffrey Eason Vice Chairperson Patrick Schrein Board Member Bob Ferguson Board Member Gary Packan Board Member Steve Ford Board Member Dana Kizer Board Member STAFF PRESENT: Chase Ellis Director of Parks and Recreation Madison Seil Recreation Superintendent Daniel Wilson Senior Administrative Assistant for Parks and Recreation CALL TO ORDER AND ANNOUNCE A QUORUM Chairperson Kashner called the meeting to order at 6:01 PM and noted a quorum. PUBLIC COMMENTS No Public Comments were made. REGULAR SESSION 1.Department Update. Director Ellis commented on his and Superintendent Seil’s attendance at the Athletic Business conference in New Orleans, where both staff members provided presentations. Superintendent Seil provided the following updates to the board: a. The Gingerbread House Decorating event took place on November 30th. Two sessions were held to accommodate the growing event at the Fire Station. 105 individuals registered for the event. b. Wreaths Across America took place this past weekend at Medlin Cemetery and honored the Veterans who are buried there. 76 wreaths were placed. c. The first evening of the Holiday Nights and Winter Show Lights event was held on December 14, 2024, and featured a new drone show. Student choirs from the local elementary schools gave performances and Santa made an appearance for photos. The drone show will take place again on December 21 at 8:00 PM. Director Ellis provided the following updates to the board: a. Today was the closing for the RFQ for general contractors for the Dedicated Pickleball Courts Page 4 of 71 Parks and Recreation Board Meeting Monday, December 16, 2024 Page 2 of 3 project at Harmony Park. Two proposals were submitted and will be evaluated by staff and the Town Council at the first Town Council meeting in January. b. The Trophy Club Comprehensive Parks & Recreation Master Plan project has begun development and planning with Parkhill and their subconsultants. The marketing plan for the project will be completed soon. A timeline of scheduled outcomes was provided by Parkhill. Discussion was held regarding the community engagement element of the Master Plan project. 2.Consider approval of the October 21, 2024, Parks & Recreation Board meeting minutes. Board Member Kizer motioned to approve the Parks & Recreation Board Meeting minutes dated October 21, 2024. Board Member Ferguson seconded the motion. Chairperson Kashner called for a vote. The motion passed unanimously, 7-0. 3.Discuss and consider recommending changes to the Taste of Trophy Club event, including the name and location. Director Ellis proposed to the board to change the name and location of the Taste of Trophy Club event. Director Ellis commented that while every effort is made to invite and accommodate local businesses to attend the event, only one Trophy Club business has been in attendance over the past two years due to the local business’ limitations on resources. Discussion was held on inviting more Trophy Club businesses to participate in the event and providing more support and resources from the Town to assist the businesses in operating at the event. Discussion was also held about hosting the new event at Trophy Club Park and combining several small community-organized events. 4.Discuss and consider a recommendation to the Town Council to approve the 2025 Youth Program Standards of Care Ordinance. Board Member Kizer motioned to recommend to the Town Council to approve the 2025 youth Program Standards of Care Ordinance. Vice Chairperson Eason seconded the motion. Chairperson Kashner called for a vote. The motion passed unanimously, 7-0. 5.Discuss and consider a recommendation of the proposed options for the Community Pool Renovation Design and Construction Management project from Parkhill. Superintendent Seil presented the three preliminary design options for the community pool renovation provided by Parkhill. Superintendent Seil commented on all three proposals, detailing their new and renovated features and the estimated pricing. Discussion was held comparing the cost of the three proposals, including the need for new amenities, total area of shaded seating, replacement of pools, and the option to ultimately halt the project. Board Member Ferguson motioned to table the item until the board’s next meeting. Board member Schrein seconded the motion. Chairperson Kashner called for a vote. The motion passed unanimously, 7-0. Page 5 of 71 Parks and Recreation Board Meeting Monday, December 16, 2024 Page 3 of 3 6.Parks and Recreation Board acting as the Tree Board to consider recommending acceptance of the 2025 Park Maintenance Plan that outlines Tree Care within the Town. Director Ellis introduced the 2025 Parks Maintenance Plan which outlines the annual tree care plan for the Town. Director Ellis commented that the document is a working document and will continue to evolve as staff adds details and the Comprehensive Parks & Recreation Master Plan project is underway. Discussion was held regarding the annual budget for tree care. Director Ellis explained that $10,000 was allocated for tree care annually, though the actual cost well exceeded that amount when factored for labor and expenses from the general maintenance budget. Chairperson Kashner motioned to recommend approval to the Town Council the 2025 Parks Maintenance Plan. Board member Kizer seconded the motion. Chairperson Kashner called for a vote. The motion passed, 6-1 with members Kashner, Schrein, Ferguson, Packan, Ford and Kizer in favor, and member Eason opposed. ADJOURN Board Member Ferguson motioned to adjourn. Vice Chairperson Eason seconded the motion. Chairperson Kashner called for a vote. The motion passed unanimously, 7-0. Adjourned at 7:34 PM. Jennifer Kashner, Chairperson Daniel Wilson, Senior Administrative Assistant Parks and Recreation Board Parks and Recreation Department Town of Trophy Club, TX Town of Trophy Club, TX Page 6 of 71 Parks and Recreation Board Meeting Monday, February 17, 2025 Page 1 of 3 TOWN OF TROPHY CLUB PARKS AND RECREATION BOARD MINUTES MONDAY, FEBRUARY 17, 2024; 6:00 PM The Trophy Club Parks and Recreation Board met in a Regular Session on Monday, February 17, 2024. The meeting was held at Town Hall, 1 Trophy Wood Drive in the Council Chambers. BOARD MEMBERS PRESENT: Jennifer Kashner Chairperson Jeffrey Eason Vice Chairperson Patrick Schrein Board Member Bob Ferguson Board Member Gary Packan Board Member Steve Ford Board Member Dana Kizer Board Member STAFF PRESENT: Chase Ellis Director of Parks and Recreation Madison Seil Recreation Superintendent Daniel Wilson Senior Administrative Assistant for Parks and Recreation CALL TO ORDER AND ANNOUNCE A QUORUM Chairperson Kashner called the meeting to order at 6:00 PM and noted a quorum. PUBLIC COMMENTS No Public Comments were made. REGULAR SESSION 1.Department Update. Superintendent Seil provided the following updates to the board: a. Harmony Park will host a Movie Night featuring Inside Out 2 on March 7th beginning at 6:45 PM. b. Eggstravaganza will take place on April 12, though the event will now take place at Harmony Park. c. Seasonal positions are now open for applications. Staff has made trips to Byron Nelson and Northwest High Schools to recruit during student lunches. Director Ellis provided the following updates to the board: a. Recreation Coordinator Kassidy Hill will end her time in Trophy Club as she moves to the Visitor and Convention Bureau in Grapevine. The Town is currently seeking her replacement. 2.Parks & Recreation Master Plan Update. Director Ellis introduced Xie Tracs, Landscape Architect and Planner from Parkhill, who commented on the current status of the Parks & Recreation Master Plan. Director Ellis also presented the project branding Page 7 of 71 Parks and Recreation Board Meeting Monday, February 17, 2025 Page 2 of 3 and project website, hosted online at www.tcparksandrecreationmasterplan.com. Tracs provided the board with a preliminary timeline of events and outcomes, noting the project milestones and completion estimates. Tracs also mentioned Parkhill and CivicBrand’s coordination to begin pop-up engagements at parks and community events, as well as stakeholder meetings, in the upcoming months. CivicBrand will provide additional promotional items and publish a statistically valid community survey to collect additional input from the community. Discuss was held regarding the relationship between the focus groups or stakeholders and the Parks & Recreation Board subcommittees. Stakeholder groups were identified as Greater Northwest Soccer Association, Trophy Club Roanoke Youth Baseball Association, the Trophy Club Tritons Swim Team, Harvest Christian Academy, and other groups that regularly rent facilities. Discuss was held regarding the best manner to engage individual citizens. 3.Consider approval of the December 16, 2024, Parks and Recreation Board meeting minutes. Senior Administrative Assistant Wilson remarked that this item’s attachment was incorrect and would be brought back before the board at the next meeting. No action was taken. 4.Consider a recommendation of the proposed options for the Community Pool Renovation Design and Construction Management project from Parkhill. Recreation Superintendent Seil summarized the community pool’s renovation project thus far in regard to the conceptual designs presented. Three conceptual designs were presented to the board, two of which were previously presented to the board, and the third being a new design based off the board’s previous comments. Director Ellis commented that the prices presented are not inclusive of covering the splash pad pump room. These prices are listed as “ad alternate” and would permit Town Council to vote whether or not to include the item in the final design. Director Ellis also added that the presented cost are based off industry the best estimates provided by industry professionals. Board member Packan inquired on the revenue possibilities relevant to each design. Recreation Superintendent Seil responded that all three designs presented an equal opportunity for additional revenue. Discuss was held regarding cost savings, shade structures, and additional slides. Chairperson Kashner motioned to recommend Concept C with adding an additional slide and keeping the existing shade structure north of the competition pool. Board member Schrein seconded the motion. Chairperson Kashner called for a vote. The motioned passed, 6-1, with Board member Ford vote against the motion. Discuss was held regarding the fees for pool entry. Director Ellis commented that the Town is currently Page 8 of 71 Parks and Recreation Board Meeting Monday, February 17, 2025 Page 3 of 3 undergoing a Financial Sustainability study, the results of which will provide Staff with a more accurate understanding of what fees need to be set for admission to the pool. ADJOURN Adjourned at 7:19 PM. Jennifer Kashner, Chairperson Daniel Wilson, Senior Administrative Assistant Parks and Recreation Board Parks and Recreation Department Town of Trophy Club, TX Town of Trophy Club, TX Page 9 of 71 PARKS & RECREATION BOARD/TREE BOARD COMMUNICATION MEETING DATE: April 21, 2025 FROM: Chase Ellis, Director of Parks & Recreation AGENDA ITEM: Presentation and discussion on financial sustainability in relation to the Parks & Recreation Master Plan project. (Chase Ellis, Director of Parks & Recreation) BACKGROUND/SUMMARY: The Town of Trophy Club is in the process of developing a Parks & Recreation Master Plan. A key element of this effort is the creation of a financial sustainability strategy to help guide future decision-making. The firm 110% is conducting the financial analysis and will be onsite to lead an educational workshop focused on the department’s financial health within the context of local government operations. As part of this workshop, members of the Parks & Recreation Advisory Board will participate in an interactive exercise to evaluate departmental programs in relation to their benefit to the community. BOARD REVIEW/CITIZEN FEEDBACK: N/A FISCAL IMPACT: There is no financial impact associated with this agenda item. LEGAL REVIEW: N/A ATTACHMENTS: 1. Beneficiary of Service Board Workshop Presentation ACTIONS/OPTIONS: This agenda item is being presented for feedback and discussion purposes. Feedback will help draft a cost-recovery methodology to apply to the Town's programming efforts. Future review and recommendation of the cost-recovery methodology and programming is anticipated to be conducted in Fall 2025. Page 10 of 71 Beneficiary of Service Parks & Recreation Advisory Board Workshop Page 11 of 71 2S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) AGENDA 1.CONTEXT - Financial Sustainability & Quality of Life Services 2.WHAT & HOW - A Smart Approach to Financial Sustainability 3.WHAT DO YOU THINK? - Beneficiary of Service Activity 4.Thoughts, Comments, Questions 5.Next Steps Page 12 of 71 3S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) © 2025 110% Inc. All rights reserved. Welcome to 110%, where we recognize the untapped potential within the parks and recreation industry. Our journey together begins with a commitment to break through the status quo, to explore the uncharted, and to advocate for change based upon rich information and data. We are thought leaders committed to helping you in the pursuit of ethical decision making, strengthening leadership competencies, and ensuring the financial sustainability of parks & recreation. At 110%, we're not just shaping the future; we're defining it – one professional and one agency at a time. 110% Experience110% Experience Page 13 of 71 4S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % Parks & Reconomics© How we manage finite resources Page 14 of 71 5S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Established in 1634, Boston Common was the first public space or “commons” in the United States, allowing for self-directed leisure. Billings, H. (1845); Sweeny (2021). The Birth of Public Spaces Page 15 of 71 6S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Magnus, C. (1886) Green Space Boston Sand Gardens, Central Park and other “green spaces” were developed to meet play needs, create safe places and regain rural places within urban areas. Page 16 of 71 7S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Everything for everyone all the time Page 17 of 71 8S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Financial Sustainability Strategy WHY did we start to pay closer attention? Page 18 of 71 9S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) The Great Recession’s Profound Impact on Parks & Recreation By: Nicholas Pitas, Ph.D., Austin Barrett, Ph.D., Andrew Mowen, Ph.D. Page 19 of 71 10S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) 50% 1989 2003 20132008 *Dollar figures are adjusted to 2014 values to control for the impact of inflation Parks & Recreation Spending 1989 - 2013 Source: The Great Recessions’ Profound Impact on Parks & Recreation 2018 Page 20 of 71 11S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Operating & Capital Expenditures 2000 - 2013 2000 20132008 Capital $12B (33.8%) Operating $23.5B (66.2%) Operating $28.9B (71.7%) Total Expense $40.7B Capital $6.6B (20.3%) Operating $25.9B (79.7%) Total Expense $32.5B Total Expense $35.5B Capital $11.8B (28.9%) 2024 Source: The Great Recessions’ Profound Impact on Parks & Recreation 2018 Page 21 of 71 12S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 %2013 – 2018 Financial performancePage 22 of 71 13S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % or… “We’re fiscally well and want to stay that way!” Page 23 of 71 14S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % REALITY POLICY Page 24 of 71 15S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) BALANCE Page 25 of 71 16S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Thoughts? Questions? Page 26 of 71 17S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Build knowledge & row together Common language and improved understanding leads to a more informed and better prepared community of professionals. Page 27 of 71 18S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Parks & Recreation Conditions at play:Public health crisis Community disparities Housing insecurities Growth & development Staffing deficiencies Conflicts b/w community demands and needs Increasing infrastructure maintenance demands Environmental impacts (e.g., climate threats) Economic volatility Lack of revenue diversification Page 28 of 71 19S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Financial Sustainability Strategy Are you smart about managing your money? Page 29 of 71 20S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Cost Recovery The recovery or offsetting the costs (expense) of delivering services. Page 30 of 71 21S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Subsidy A benefit given by the government; typically to remove some type of burden; often considered to be in the overall interest of the public. Page 31 of 71 22S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) if Cost recovery = 50% then Subsidy = 50% Page 32 of 71 23S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % if Cost recovery = 75% then Subsidy = 25% Page 33 of 71 24S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Financial Sustainability Strategy THE PROCESS Page 34 of 71 25S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) FS: 3-legged stool Cost of Service Beneficiary of Service Financial Sustainability Strategy Service Categories Tax Use/Revenue Enhancement PhilosophyFinancial Sustainability Three-legged Stool Page 35 of 71 26S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) FS: 3-legged stool Cost of Service Beneficiary of Service Financial Sustainability Strategy Service Categories Tax Use/Revenue Enhancement PhilosophyFinancial Sustainability Three-legged Stool Page 36 of 71 27S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Service SERVICE: Activities, courses, classes, events, rentals, and other types of leisure experiences Page 37 of 71 28S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Service Area SERVICE AREA: Where “likeness” of service is the principal consideration in the coordination and/or organization of various services. Page 38 of 71 29S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Service Category SERVICE CATEGORY: Where “like purpose” is the principal consideration in the cataloging of services. Page 39 of 71 30S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Why Service Categories? Eliminates arbitrary goal setting Discourages attempts to make cost recovery decisions based upon special interests or social values. Aligns with interests in equity-based decision making – age, interest, etc. become irrelevant. It’s all about “purpose”. Page 40 of 71 31S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Service Areas vs. Service Categories Seniors (Intro to Fitness) CR Goal = 40%?CR Goal= 50%?CR Goal = 25%? Aquatics (Learn to Swim) Youth Sports (T-ball) Page 41 of 71 32S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Service Categories Seniors (Intro to Fitness) CR Goal = 40%?CR Goal= 50%?CR Goal = 25%? Aquatics (Learn to Swim) Youth Sports (T-ball) Beginner Level Activities Similar purpose = Same CR Goal Page 42 of 71 33S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) FS: 3-legged stool Cost of Service Beneficiary of Service Financial Sustainability Strategy Service Categories Financial Sustainability Three-legged Stool Tax Use/Revenue Enhancement Philosophy Page 43 of 71 34S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Aquatics (Learn to Swim) Aquatics (Masters Swim) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Beneficiary of Service Service Area CR Goal = 75%? Page 44 of 71 35S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Aquatics (Learn to Swim) Aquatics (Masters Swim) http://brochures.lerntools.com/pdf_uploads/Web_WinterGuide2014.pdf Beneficiary of Service Service Area CR Goal = 75%?Different purpose = Different service category = Different CR Goal Service Category Beginner level activities Service Category Competitive level activities Page 45 of 71 36S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Beneficiary of Service Model HighSubsidy –LowCostRecoveryLowSubsidy–HighCostRecovery© 2025 110% Inc. All rights reserved.Common Good Exclusive Benefit Common Good/Social Purpose (i.e., essential, community-wide impacts, universal value, access for all, no competition with other sectors) Exclusive Benefits/Social Enterprise (i.e., discretionary, self-interest, limited impact, exclusive, access for some, competition other sectors) Page 46 of 71 37S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) FS: 3-legged stool Cost of Service Beneficiary of Service Financial Sustainability Strategy Service Categories Financial Sustainability Three-legged Stool Tax Use/Revenue Enhancement Philosophy Page 47 of 71 38S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Understanding Cost of Service Page 48 of 71 39S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Costs | Direct Costs Costs that can be traced directly to the provision of a service. This cost would not be incurred if the service ceased. Page 49 of 71 40S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Costs | Indirect Costs Costs incurred with or without the provision of a service. These costs are not traceable to any particular service, rather they benefit the whole system. Page 50 of 71 41S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) https://unsplash.com/photos/man-sitting-on-bench-while-leaning-on-wall-sWXn6KkLxtM Sell Ice Cream Cones 50,000 cones/year Indirect Costs Utilities, management, landscaping, equipment Direct Costs Ice cream, cones, napkins Page 51 of 71 42S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) https://unsplash.com/photos/man-sitting-on-bench-while-leaning-on-wall-sWXn6KkLxtM 50k cones/yr Indirect Costs Utilities, management, landscaping, equipment Direct Costs Ice cream, cones, napkins x $1/cone $100k/yr $50k/yr Cost of Service $150k/yr Page 52 of 71 43S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) https://unsplash.com/photos/man-sitting-on-bench-while-leaning-on-wall-sWXn6KkLxtM x $1/cone $100k/yr $50k/yr Cost of Service $150k/yr 100% Cost Recovery $3k/cone Page 53 of 71 44S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) https://unsplash.com/photos/man-sitting-on-bench-while-leaning-on-wall-sWXn6KkLxtM Chain of Four Stores Multiple locations Different revenue and costs by store Some shared resources Senior managers, Finance, HR, landscaping, etc. Cost of Service becomes more complex with more locations Page 54 of 71 45S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Quality of Life Services Hundreds or thousands of services offered Globally shared costs/resources across the system (indirect costs) Senior Managers, Finance, HR, Landscaping, etc. Many unique direct costs for each service Location based shared costs/resources Facility maintenance, Utilities, Custodial, Front desk staff, etc. Page 55 of 71 46S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) https://www.lwcpoway.com/easter-egg-hunt/; https://www.mcall.com/2018/03/30/oschter-haws-the-pennsylvania-dutch-origins-of-the-easter-bunny Direct costs associated with an Easter Egg Hunt? Page 56 of 71 47S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access)HighSubsidy –LowCostRecoveryLowSubsidy–HighCostRecovery© 2025 110% Inc. All rights reserved.Common Good Exclusive Benefit Common Good (i.e., essential, community-wide impacts, universal value, access for all, no competition with other sectors)Exclusive Benefits (i.e., discretionary, self-interest, limited impact, exclusive, access for some, competition other sectors) Financial Sustainability Strategy Beneficiary of Service Page 57 of 71 48S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access)0%47%6%0%28%55%23%40%34%46%Open Access Community Events Drop-In Human Services Education & Enrichment Programs Learn to Programs Special Events Int/Adv/Comp Programs Rentals Specialized Services Cost Recovery (FY19-20) Common Good Exclusive Benefit Source: Amilia Enterprises Inc. and 110% Inc, 2021. Actual Cost Recovery based on Cost-of- Service Analysis HighSubsidy –Low Cost RecoveryLowSubsidy–HighCostRecoveryPage 58 of 71 49S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access)HighSubsidy –LowCostRecoveryLowSubsidy–HighCostRecovery© 2025 110% Inc. All rights reserved.Common Good Exclusive Benefit Common Good (i.e., essential, community-wide impacts, universal value, access for all, no competition with other sectors)Exclusive Benefits (i.e., discretionary, self-interest, limited impact, exclusive, access for some, competition other sectors) SHOW A SAMPLE MODEL? Page 59 of 71 50S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Thoughts? Questions? Page 60 of 71 51S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % Beneficiary of Service Exercise Page 61 of 71 52S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Review Service Categories Page 62 of 71 53S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Beneficiary of Service Page 63 of 71 54S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) •100 % Take 10 Page 64 of 71 55S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Ranking of Each Service Category 1. 2. 3. 4. 5. 6. 7. Page 65 of 71 56S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Page 66 of 71 57S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Tax Use & Revenue Enhancement Continuum for public & non-profit agencies reallocation reallocation reallocation reallocation Page 67 of 71 58S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Increasing demands Available resources Page 68 of 71 59S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Thoughts? Questions? Page 69 of 71 60S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Financial Sustainability Strategy ❑Create Beneficiary of Service Models ❑Continue Cost of Service Analysis ❑Complete Financial Sustainability Strategy Continuum Next steps Page 70 of 71 61S E R V I N G T H E PA R K S A N D R E C R E AT I O N I N D U S T R Y. © 2025 110% Inc. All rights reserved. Inverted 110% Inc theme accessible in the QAT and the 110% Toolbox. (You will need to save these two themes to you PC to access) Next steps Thank You Farrell Buller, Principal fbuller@110percent.net Page 71 of 71 Trophy Club Parks and Recreation Service Categories Final Draft 3/28/25 Community Programs - Ceremonial events and passive programs that do not require registration. [Examples: Arbor Day/Tree City, Wreaths Across America, Memorial Day, Veteran’s Day, Parks and Recreation Month Activities, Pop-up Events – Ex: Eclipse Sunglasses, Holiday Lights Contest, Fright Night Lights Contest, Letters to Santa, etc.] Memberships/Passes - Drop in and ongoing use of park/facility during specifled time. [Examples: Community Pool, TCP Annual Park Pass, Aquatics Day Pass, TCP Day Pass, etc.] Open Access – Access to parks, park amenities, and/or recreation facilities which does not include supervision or oversight by staff and activity is self-directed by the user or participant. [Examples: Parks, Trails, Dog Park, Playgrounds, etc.] Recreation Programs - Group recreation and/or instructional programs. [Examples: Summer Adventure Camp, Sports Associations, Sport programs – soccer, fiag football, etc., Track Team, Group Swim Lessons, Tritons Swim Team, Bocce Ball or other adult leagues, Mahjong, Fitness, Water Aerobics, Master’s Swim Team, etc.] Rentals - Space and facility reservations for exclusive use by an individual or group. [Examples: Aquatic Facility, Aquatic Pavilion, Park Pavilion, Fire Station Room, Ballflelds, Town Hall Room, etc.] Resales - Food and beverages as well as other goods and services available for purchase and individual use/consumption. [Examples: Pool Concessions, Veteran’s Bricks, TCP OHV Decals, etc.] Signature Events - Events offered to the community on an annual basis. [Examples: Eggstravaganza, Movie Nights, Touch A Truck, Fourth of July, Dive In Movie, Doggie Dive, Pet Fest, Harvest Festival, Gingerbread House Decorating, Winter Wonder Lights, etc.] 110% Inc © All rights reserved. BENEFICIARY OF SERVICE A financial resource allocation philosophy provides a foundation for differentiating services based on “who benefits” and “who should pay”. Economists have differentiated goods and services in the economy in this manner for decades. Determining the “beneficiary of services” becomes a primary driver in how public parks and recreation organizations can begin to make informed and defensible taxpayer investment decisions. Following this concept, each of the organization’s service categories have a set of specific characteristics that provide a rationale for who should pay (e.g., taxpayers, the individual, or both) and to what degree. Ultimately, this aligns how an organization will choose to spend taxpayer dollars with the “beneficiary of service”. COMMON GOOD SERVICES: Common Good Services contribute to the common or “greater good” and can be characterized as essential services (“must- haves”) having community-wide impact. These services intend to influence social and environmental issues and needs. Typically, there are no similar or like services provided in the community. Common Good Services contribute to greater equity ultimately making EVERYONE in Trophy Club’s lives better. EXCLUSIVE SERVICES: Exclusive Services serve specialized interests benefitting the individual more than the common or “greater good.” These services can be characterized as discretionary (“nice to haves”) with less community-wide impact and can include constraints or barriers to access. Typically, similar or like services are provided by other sectors (e.g., private sector). Please rank the Department’s Service Categories starting from the category that aligns most with the definition of “Common Good Services” (#1) to the category that aligns most with the definition of “Exclusive Services” (#7). NOTE: During this exercise, avoid any discussion involving funding, fees, or anything to do with money. Focus solely on ranking based upon the definitions above. 1. 2. 3. 4. 5. 6. 7. 110% Inc © All rights reserved. BENEFICIARY OF SERVICE – glossary of relevant terms Accessible services Park and recreation services that can be easily reached or used by anyone who resides in a community (district, city, etc.). These services have no/few constraints or barriers to access. Barriers/constraints to access Constraints to full access can include age, ability/skill, mobility, senses, gender, language, culture (race/ethnicity), family composition, geography, transportation, technology, socio- economic conditions, etc. which can inhibit, limit and/or prevent full access, interest, and opportunity. Community need Discrepancies between a present state or condition and a desired state. These discrepancies inflict undue hardship on member(s) of a community. These discrepancies and inequities include but are not limited to poverty, poor health indicators, unemployment, educational attainment, etc. Community interests/wants Desires for something outside the scope of “need”. The wants, demands, and expectations of an individual or group often come on behalf of those interested in a particular service and may not be focused on a broader community need and impact. Discretionary services Park and recreation services that are non-essential. These discretionary services are luxuries and/or can be classified as lifestyle choices and “wants” or “nice to haves”. Discretionary services contrast with essential services which respond to deficiency “needs”. Essential services Park and recreation services that are necessary to community quality of life. These services are critical to preserving life, health, and basic social function and if interrupted, would endanger life, personal safety, and/or the physical and mental health of our community. Essential services are considered “must haves”.