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03.10.2025 TC Minutes - EDC/TC Joint Meeting Town of Trophy Club Town Council and Economic Development Corporation Meeting Minutes March 10, 2025, 7:30 p.m., Joint Work Session 1 Trophy Wood Drive, Trophy Club, Texas 76262 EOC Room CALL WORK SESSION TO ORDER Mayor Tiffany called the joint work session to order at 7:45 p.m. COUNCIL MEMBERS PRESENT Jeannette Tiffany, Mayor Steve Flynn, Mayor Pro Tern Stacey Bauer, Council Member Place 1 Jeff Beach, Council Member Place 2 Dennis Sheridan, Council Member Place 3 Rhylan Rowe, Council Member Place 4 COUNCIL MEMBERS ABSENT Council Member Place 5 (Vacant) ECONOMIC DEVELOMENT CORPORATION (EDC) MEMBERS PRESENT Teri Addington, President Allan Pedersen, Vice President James Calaway, Secretary Greg Fox Scott Hinshaw Joseph Longo EDC MEMEBERS ABSENT Garrett Wallace STAFF MEMBERS PRESENT Brandon Wright, Town Manager Tammy Dixon, Town Secretary Dean Roggia, Town Attorney Tamara Smith, Assistant to the Town Manager April Duvall, Director of Finance Matt Cox, Director of Community Development WORK SESSION ITEM 1 . Presentation and discussion of land-use, infrastructure, and site layout options developed for the Small Area Plan Project. (Tamara Smith, Assistant to the Town Manager) Town Council/Economic Development Corp. Meeting Minutes— March 10, 2025 Page 2 Town Manager Wright provided an update on the small area plan for the region around State Highway 114 and Trophy Wood Drive. The plan focuses on creating a welcoming and vibrant hub with connectivity, integrated development, and a signature public amenity. The goal is to maximize economic impact and establish a unique identity for the area, now named "The Grove at Trophy Club." He explained the key aspects include strategic development of town-owned properties to enhance surrounding areas, fostering a cohesive design, and improving walkability by diverting focus from Highway 114 to an interior road network. Public feedback has been positive, with residents expressing enthusiasm for the project. Consulting firm McAdams has incorporated community input, and the Economic Development Corporation (EDC) has played an active role in discussions and decision- making. The next steps include reviewing economic projections and phasing strategies to ensure sustainable growth. Randi Rivera, Planning Director for McAdams, provided an update on the small area plan, emphasizing that it is the result of six to seven months of stakeholder input and biweekly meetings with members of the EDC to refine the project. Two feasible plans have been developed, ensuring required parking and presenting viable opportunities for the area. The plan serves as a guiding document outlining community values and development options but is not regulatory. Any future developments will require a zoning change subject to council approval. The plan will also include implementation strategies to support informed decision-making for future growth in Trophy Club. Chris Branham from Catalyst Commercial presented an analysis of the retail potential for the small area plan. His company assessed current shopping patterns, identifying where customers come from and their demographic characteristics. A trade area was established to evaluate income growth, population projections, and retail spending over the next five years. The findings indicate a 20-25% increase in incomes and steady population growth, supporting strong retail absorption. Given low retail vacancy rates in DFW, the proposed retail space is expected to be successfully utilized. Chris also reviewed city-owned parcels, highlighting tax-exempt properties and potential tax revenue projections based on two development concepts. The analysis focuses on short- to medium-term impacts, excluding any long-term redevelopment scenarios. The Town Council, EDC members, and the Small Area Plan Team engaged in a detailed discussion regarding the proposed small area plan, addressing key development concepts, infrastructure considerations, and long-term planning strategies discussing the following key points: • Development Phases & Approach: The plan will focus on properties the Town controls while outlining potential redevelopment options for currently developed properties. It will be structured into short-, medium-, and long-term projects. Town Council/Economic Development Corp. Meeting Minutes — March 10, 2025 Page 3 • Mixed-Use Development & Housing Preferences: Condos are preferred over rental properties for any residential components. For the 5-acre lot next to HG Sply, acceptable uses include condos, parking, retail, restaurant, and office space in a Mixed-Use development. The 2+ acre lot in front of Town Hall should include condos, retail, and restaurant space with a public use area, but any public amenity should be commercially focused. • Infrastructure & Roadways: The preference is not to narrow Trophy Wood Drive; if narrowing occurs, alternative entry and exit points should be explored. There is broad support for an alternate entry point beyond HG Sply that loops into Plaza Drive. • Presentation & Communication: The final plan should be less visually structured to avoid giving the impression of finalized designs. Instead, it should focus on broad concepts and flexible development scenarios. • Economic Viability & Future Planning: The Council emphasized ensuring the plan attracts quality developers while maintaining financial sustainability. A follow- up workshop on the TIRZ (Tax Increment Reinvestment Zone) will be scheduled to explore funding and development opportunities. The Small Area Plan Team will refine the final plan based on these discussions, and it will be presented to the EDC and Council for approval at a future date. ADJOUNMENT Mayor Tiffany adjourned the joint work sessiA ', , n !:39 p.m. J-- •tt f -n Mayor Attest: .cc OPH O� lG 2tP __., 0i Tammy Dixo % own Secretary O 1.-"_, �;jtJAR'