02.13.2025 EDC MinutesTown of Trophy Club Economic Development Corporation Meeting Minutes
February 13, 2025, 6:00 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
Vice President Pedersen called the meeting to order at 6:00 p.m.
EDC BOARD MEMBERS PRESENT
Allan Pedersen, Vice President
James Calaway, Secretary
Greg Fox
Scott Hinshaw
Joseph Longo
EDC BOARD MEMBERS ABSENT
Teri Addington, President
Garrett Wallace
STAFF PRESENT
Brandon Wright, Town Manager
Tammy Dixon, Town Secretary
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
Matt Cox, Director of Community Development
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the January 16, 2025, Economic Development Corporation Meeting
Minutes.
Director Longo moved to approve the January 16, 2025, meeting minutes. Director Fox
seconded the motion.
VOTE ON THE MOTION
AYES: Fox, Pedersen, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Addington, Wallace
VOTE: 5-2
2. Presentation and discussion of consultant -developed options for the Small Area Plan
project.
EDC Meeting Minutes — February 13, 2025 Page 2
Randi Rivera, Planning Director for McAdams, introduced the presentation alongside
Planner Marisa Brewer and Director of Landscape Architects Jameson Pinson. She provided an
overview of the Small Area Planning Project's progress, noting that the process began with a
kickoff meeting in July, followed by extensive community engagement, including stakeholder
meetings, an online survey, and an open house. Rivera emphasized that the planning process was
guided by community feedback to ensure the designs aligned with local needs and priorities. Key
takeaways included the importance of integrated development, improved circulation, and
enhancing the area's vibrancy through entertainment, retail, and restaurant options. The
gathered feedback has informed the two proposed concepts, which will be refined based on input
from the EDC Board before being presented to the Town Council on the 24th.
Ms. Brewer provided an overview of the community outreach efforts conducted as part
of the Small Area Planning Project. The outreach included an online survey via SurveyMonkey,
which received 595 responses (4.15% of the population), as well as an open house with two
sessions attended by 23 residents. Survey participants expressed a strong desire for integrated
development that enhances connectivity and creates a lively, accessible gathering space. The top
priorities identified were improved infrastructure, additional retail and restaurant options, and
entertainment venues with outdoor dining and seating. Concerns raised included traffic
congestion along Highway 114 and potential noise impacts on nearby residential areas. While
initial survey responses showed little support for office and flats, in -person discussions revealed
openness to age -restricted or 55+ housing. The feedback gathered has informed the development
concepts, which aim to balance growth while addressing community concerns.
Mr. Pinson presented an overview of the two concept plans, highlighting key design
strategies and proposed revisions based on community feedback.
Concept 1 retains much of the existing infrastructure while introducing new
developments, including a civic gathering space and restaurant -focused additions, with minimal
disruption to traffic patterns.
Concept 2 proposes a more intensive redevelopment approach, incorporating additional
commercial space, structured parking, and realigning Trophy Wood Drive to enhance Town Hall's
visibility. Pinson detailed proposed changes to access points, circulation improvements,
pedestrian connectivity enhancements, and parking solutions, ensuring adequate support for
existing and future businesses. He emphasized that the plans are long-term visioning documents,
subject to property owner participation and potential incentives for redevelopment.
Board members discussed the proposed concepts, focusing on traffic flow, feasibility, and
the viability of commercial and residential components. Concerns were raised about the impact
of proposed redevelopment on existing businesses and accessibility, particularly for residents on
the east side of Trophy Club. The board emphasized the importance of ensuring realistic market
demand to avoid empty storefronts and suggested modifications, including removing Building 9
from Concept 2 to improve traffic flow while maintaining a balance between new development
and preserving the community's character. There was general support for a hybrid approach
EDC Meeting Minutes — February 13, 2025
Page 3
combining elements of both concepts, with an emphasis on connectivity improvements, ensuring
feasibility through an economic impact study, and considering an additional east -side access
point.
The McAdams team will incorporate the Board's feedback with the following for further
discussion:
• An economic feasibility study assessing the market demand for both concepts,
including whether the proposed developments are viable and sustainable.
• A comparison of advantages and disadvantages for each concept, outlining the
trade-offs related to economic impact, traffic flow, and land use.
• Revised conceptual plans that remove Building 9 from Concept 2 to maintain the
existing Trophy Wood Drive alignment while still incorporating elements from
Concept 2.
• Evaluation of an additional east -side access point, including a potential connection
via TW King Road and the feasibility of integrating it into the overall plan.
• Clarification on existing versus new development areas, ensuring stakeholders can
distinguish between proposed new structures and existing buildings.
Revised options will be presented to the Town Council for further discussion prior to the
next EDC meeting.
ADOURN
Vice President Pedersen adjourned the meeting at 7:36 p.m. �
Teri Addington, Presi nt
ATTEST:
s
Tammy Dixon, Town Secretary