03.10.2025 TC Agenda Packet EDC Joint MeetingTOWN OF TROPHY CLUB
JOINT WORK SESSION
MEETING AGENDA
TOWN COUNCIL AND
ECONOMIC DEVELOPMENT
CORPORATION
1 Trophy Wood Drive
Trophy Club, Texas 76262
March 10, 2025 7:30 PM EOC Room
CALL WORK SESSION TO ORDER (immediately following regular meeting or 7:30 p.m.,
whichever is later)
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Council on any matter pursuant to Texas
Government Code 551.007. The Council is not permitted to discuss or take action on any
presentations made concerning matters that are not listed on the agenda. Presentations are
limited to matters over which the Council has authority. Speakers have up to three (3)
minutes or the time limit determined by the Presiding Officer. Each speaker is requested to
complete the Speaker’s Form prior to speaking or may email
mayorandcouncil@trophyclub.org
WORK SESSION ITEM
1.Presentation and discussion of land-use, infrastructure, and site layout options developed
for the Small Area Plan Project. (Tamara Smith, Assistant to the Town Manager)
ADJOURN
The Town Council may convene into executive session to discuss posted items as allowed
by Texas Government Code Sections 551.071 through 551.076 and Section 551.087.
CERTIFICATION
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: March 5, 2025, at 4:50, and said Notice of
Meeting was also posted concurrently on the Town’s website in accordance with Texas
Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
Page 1 of 37
TOWN COUNCIL AND ECONOMIC
DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: March 10, 2025
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Presentation and discussion of land-use, infrastructure, and site layout
options developed for the Small Area Plan Project. (Tamara Smith, Assistant to
the Town Manager)
BACKGROUND/SUMMARY: In 2024, the Town Council approved six business goals for Fiscal
Year 2025. Under the Support Business Focus Area, one objective was to redevelop and create
successful business areas fostering a unique sense of place. The initiative for this objective is to
continue the redevelopment strategies and themes along the SH114 corridor and other key
commercial areas.
To address this Council business goal, the Town issued a request for proposals (RFP) on March
25, 2024, seeking a comprehensive small area plan for properties adjacent to State Highway
114 Frontage Road and Trophy Wood Drive. The aim is to redefine the property layout with a
focus on various priorities, including enhancing economic resilience, fostering service-based
employment, improving overall quality of life, promoting sustainability, enhancing pedestrian
safety and walkability, facilitating future development, and addressing area parking needs.
The proposal submission period closed on April 15, 2024. Following a thorough review of bid
packets by three EDC members and four staff members, it was determined that The John R.
McAdams Company, Inc. ("McAdams") emerged as the top contender among the submissions.
In May 2024, both the EDC and Town Council approved a professional services contract with
McAdams to lead the small area plan process. The project officially kicked off on July 8, 2024.
McAdams divided the process into five phases: Explore, Evaluate, Envision, Enact, and Execute.
The Explore phase included the project program, the kick-off meeting, and stakeholder
feedback. During this phase, the Town and McAdams conducted interviews with nine
businesses in the small area plan to gather insights on their concerns and positive aspects of
the area. The Evaluate phase involved inventory, analysis, and a market study of the area,
conducted with the help of their third-party consultant, Catalyst. The Town is currently in the
Envision phase.
In November 2024, the Town and McAdams started the Envision phase, which conducted a
community-wide online survey to gather feedback from residents. The goal was to collect
valuable insights from as many residents as possible by providing an accessible online platform,
particularly for those unable to attend the open house but still wishing to share their input. The
survey was promoted through Town-wide communications to maximize visibility and
Page 2 of 37
encourage participation. Over a four-week period, 595 responses were received, yielding a
4.15% response rate, which is within the preferred range.
The Town is currently in the latter half of the Envision phase. On February 13, McAdams
presented two variations of plan scenarios to the EDC Board, allowing for feedback. McAdams
then presented to the Town Council on February 24 and were asked to return for an additional
work session to further discuss the project. Tonight, McAdams will present Option 2 along with
a revised variation that incorporates EDC feedback. They will also cover programming,
feasibility, project phases, the TIRZ funding mechanism, and an analysis of pros and cons.
BOARD REVIEW/CITIZEN FEEDBACK: The EDC has a subcommittee that meets bi-weekly with
McAdams and provides monthly updates to the full EDC Board on progress. The subcommittee
offered feedback to McAdams during the January 28 meeting, as well as with the EDC Board on
February 13. The scenarios presented tonight reflect the input from the EDC. Key components
from the EDC include: expanding building space to meet market demand, maintaining the
current alignment of Trophy Wood Drive for the residents on the east side of Trophy Club,
providing an entrance to T.W. King via a cut-through on the east side of Town Hall, and
showing the community what is existing versus what will be redeveloped.
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund. Expenditures to date total $43,681.75,
with a remaining balance on the purchase order of $43,681.75. Additional changes to the
scenarios, meetings with McAdams, or the creation of new drawing including 3D renderings or
videos will incur additional costs above this contract amount.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. Presentation
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Town Council during the work shop.
Page 3 of 37
Small Area Plan
Town of Trophy Club – 3/10/25 Page 4 of 37
2
The Grove at TC “The Grove at TC is a welcoming and
vibrant hub where residents and visitors
come together to enjoy Trophy Club’s
prosperity”
Guiding Principles:
A welcoming and vibrant hub
Enhanced connectivity and
accessibility
Thoughtful and integrated
development
A signature public amenity and
community gathering space
Maximized economic impact and
branding
Page 5 of 37
Page 6 of 37
Current Property Tax Revenues
4
Property Tax Revenue Sales Tax Revenue
Current $301,283
Concept 2 Improvements
(Short + medium Term)$394,846 $701,478
Concept 2B Improvements
(Short + medium Term)$356,029 $617,994
Page 7 of 37
5
Concept 2
G.15
6
27
3.1
3.2
4
G.2
8
12
11 9 1
10
13
15.3
15.215.1
1416
17.1
17.21819
20
21
G.3
22
23
Existing Development To Remain
Units (Rooms and Residential)+/- 377
Building Square Footage +/- 660,905
Land Acreage +/- 28.40
Townhomes
Baylor Scott & White
Homewood Suites
HG Supply
Hampton Inn
Townhomes
Town Hall
Holiday Inn
Hutchins
Page 8 of 37
Concept 2 Short Term
6
13
14
5
Existing Development Short Term Total
Units +/- 377 Units +/- 49 Units +/- 426 Units
Building Square
Footage
+/- 660,905 SF +/- 125,163 SF +/- 786,068
Page 9 of 37
Concept 2 Short Term
7
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Building 5 8,233 SF 8,233 SF 49 Units
49,398 SF
Building 13 8,513 SF 17,035 SF 8,518 SF
Building 14 25,234
Total 41,980 SF 17,035 SF 16,751 SF 49 Units
49,398 SF
Page 10 of 37
Concept 2 Medium Term
8
712
9 1
15.3
15.215.1
Existing Development Short Term Medium Term Total
Building Units +/- 377 Units +/- 49 Units +/- 88 Units +/- 514 Units
Building Square
Footage
+/- 660,905 SF +/- 125,163 SF +/- 165,331 SF +/- 951,399
Page 11 of 37
Concept 2 Medium Term
9
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Building 1 5,509 SF 5,509 SF
Building 7 6,619 SF
Building 9 6,957 SF 13,913 SF 6,957 SF
Building 12 13,613 SF 4,538 SF
Building 15.1 71 Units
70,852 SF
Building 15.2 8,381 SF 17 Units
16,875 SF
Building 15.3 5,608 SF
Total 40,068 SF 19,422 SF 18,114 SF 88 Units
87,727 SF
Page 12 of 37
Concept 2 Long Term
10
3.1
3.2
4
G.2
1819
20
21
G.3
Existing Development Short Term Medium Term Long Term Total
Building Units +/- 377 Units +/- 49 Units +/- 88 Units +/-453 Units +/- 967 Units
Building Square
Footage
+/- 660,905 SF +/- 125,163 SF +/- 165,331 SF +/- 479,333 SF +/- 1,430,732 SF
Page 13 of 37
Concept 2 Long Term
11
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospit
al
Townhome Urban
Lofts
Civic Use
Building 3.1 10,164 SF 71 Units
71,145 SF
Building 3.2 32 Units
31,672 SF
Building 4 8,194 SF 8,194 SF
Building 18 60 Units
60,168 SF
Building 19 38 Units
38,252 SF
Building 20 100 Units
99,776 SF
Building 21 152 Units
151,768
Total 18,358 SF 8,194 SF 152 Units
151,768 SF
301 Units
301,013 SF
Page 14 of 37
Concept 2 Phase Breakdown
Short Term
12
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
40,068 SF 19,422 SF 18,114 SF 88 Units
87,727 SF
Medium Term
Long Term
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
41,980 SF 17,035 SF 16,751 SF 49 Units
49,398 SF
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
18,358 SF 8,194 SF 152 Units
151,768 SF
301 Units
301,013 SF
Overall Total
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
100,404 SF 44,651 SF 328 Units 66,270 SF 152 Units 301 Units 112,005 SF 49 Units 137 Units 24,116 SF
Existing
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
328 Units
230,724 SF
31,405 SF 112,005 SF 49 Units
262,655 SF
24,116 SF
Existing Development
Page 15 of 37
Concept 2B Short Term
13
7
13
14
5
Existing Development Short Term Total
Units +/- 377 Units +/- 49 Units +/- 426 Units
Building Square
Footage
+/- 660,905 SF +/- 131,783 SF +/- 792,688
Page 16 of 37
Concept 2B Short Term
14
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Building 5 8,233 SF 8,233 SF 49 Units
49,398 SF
Building 7 6,619 SF
Building 13 8,513 SF 17,035 SF 8,518 SF
Building 14 25,234
Total 41,980 SF 17,035 SF 23,370 SF 49 Units
49,398 SF
Page 17 of 37
Concept 2B Medium Term
15
12
1
15.3
15.215.1
Existing Development Short Term Medium Term Total
Units +/- 377 Units +/- 49 Units +/- 88 Units +/- 514 Units
Building Square
Footage
+/- 660,905
SF
+/- 131,783
SF
+/- 130,855 SF +/- 923,543
Page 18 of 37
Concept 2B Medium Term
16
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Building 1 5,509 SF 5,509 SF
Building 12 13,613 SF 4,538 SF
Building 15.1 71 Units
70,852 SF
Building 15.2 8,381 SF 17 Units
16,875 SF
Building 15.3 5,608 SF
Total 33,111 SF 5,509 SF 4,538 SF 88 Units
87,727
Page 19 of 37
Concept 2B Long Term
17
3.1
3.2
4
G.2
1819
20
21
G.3
Existing Development Short Term Medium Term Long Term Total
Units +/- 377 Units +/- 49 Units +/- 88 Units +/- 452 Units +/- 966 Units
Building Square
Footage
+/- 660,905
SF
+/- 131,783
SF
+/- 130,855
SF
+/- 479,333 +/- 1,402,876
Page 20 of 37
Concept 2B Long Term
18
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Building 3.1 10,164 SF 71 Units
71,145 SF
Building 3.2 32 Units
31,672 SF
Building 4 8,194 SF 8,194 SF
Building 18 60 Units
60,168 SF
Building 19 38 Units
38,252 SF
Building 20 100 Units
99,776 SF
Building 21 152 Units
151,768 SF
Total 18,358 SF 8,194 SF 152 Units
151,768 SF
301 Units
301,013
Page 21 of 37
Concept 2B Phase Breakdown
Short Term
19
Medium Term
Long Term
Overall Total
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
93,449 SF 30,738 SF 328 Units 59,313 SF 152 Units 301 Units 112,005 SF 49 Units 137 Units 24,116 SF
Existing
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
Total 328 Units
230,724 SF
31,405 SF 112,005 SF 49 Units
262,655 SF
24,116 SF
Existing Development
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
41,980 SF 17,035 SF 23,370 SF 49 Units
49,398 SF
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
33,111 SF 5,509 SF 4,538 SF 88 Units
87,727
Proposed
Development
Retail Office Hotel Dining Assisted
Living
Age
Restrictive
Hospital Townhome Urban Lofts Civic Use
18,358 SF 8,194 SF 152 Units
151,768 SF
301 Units
301,013
Page 22 of 37
Concept 2 Analysis
20
Overall Impact Concept 2 / 2B
Advantages Possible Disadvantages
Shifts entrance on HG Supply Possible redevelopment challenges
Open space directly adjacent Town Hall Slightly alters existing travel pattern
Provides a vision for economic
development
Larger infrastructure impact
Golf cart emphasis Coordination with adjacent cities may
impact access and circulation
Town Hall anchor Agreements required for shared parking
Maximizes building sq ft in existing block
pattern
Existing business visibility impacted
Enhances pedestrian connection and
intersections
Shared cooperation from existing
businesses needed
Improves access to TW King
Provides diverse mix of uses to maximize
value
Increases value in existing TIRZ
Improves signage opportunities
Expansion opportunities for existing
businesses
Height transition from existing
neighborhood
Page 23 of 37
Comparison
21
Overall Impact Concept 2 / 2B
Square Footage Concept 2 Concept 2B
Retail 100,404 SF 93,449 SF
Office 44,651 SF 30,738 SF
Hotel 328 Units 328 Units
Dining 66,270 SF 59,313 SF
Assisted Living 152 Units 152 Units
Age Restrictive 301 Units 301 Units
Hospital 112,005 SF 112,005 SF
Townhome 49 Units 49 Units
Urban Lofts 137 Units 137 Units
Civic Use 24,116 SF 24,116 SF
Total SF
Total Units
347,446 SF
967 Units
319,621
967 Units
Concept 2
Concept 2B
Page 24 of 37
Page 25 of 37
23
Community Character
Page 26 of 37
24
Mixed Use
Page 27 of 37
Questions
Page 28 of 37
26
OLD Concept 1
11
1
7
6
5
4
8
2
3
G.2
10
9
1213
14.1
14.2
1516
17
18
G.4
G.3
G.1
11
Page 29 of 37
27
Concept 1 Mobility Network
6’ Sidewalks
12’ Multi Use Trails
Page 30 of 37
28
Concept 1 Mobility Street Section
Page 31 of 37
29
Concept 1 Land Use
1
7
5
4
8
2
3
10
9
1213
14.1
14.21516
17
18
G.4
G.3 11
6 G.1
G.2
Page 32 of 37
30
OLD Concept 2
Page 33 of 37
31
Concept 2 Land Use
6
27
3.1
3.24
8
12
11 9 1
10
13
15.3
15.215.1
1416
17.117.2
1819
20
21
5
22
23
Page 34 of 37
32
Concept 2 Mobility Network
Golf Cart
12’ Multi Use Trails
6’ Sidewalks
Page 35 of 37
33
Concept 2 Mobility Street Section
Page 36 of 37
Parking Summary
34Page 37 of 37