02.27.2025 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION
1 Trophy Wood Drive
Trophy Club, Texas 76262
February 27, 2025 6:00 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to three (3) minutes or the time limit determined by the
Presiding Officer. Each speaker must have submitted their request to speak by completing
the Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Consider approval of the February 13, 2025, Economic Development Corporation Meeting
Minutes.
2. Discuss the Thrive Business Grant Program and recommended improvements for
upcoming grant cycles.
3. Discuss the Small Area Plan Project.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
Page 1 of 42
CERTIFICATION
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: February 20, at 9:55 a.m., and said Notice of
Meeting was also posted concurrently on the Town’s website in accordance with Texas
Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
Page 2 of 42
ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: February 27, 2025
FROM: Tammy Dixon, Town Secretary
AGENDA ITEM: Consider approval of the February 13, 2025, Economic Development
Corporation Meeting Minutes.
BACKGROUND/SUMMARY: The Economic Development Corporation held a regular meeting on
February 13, 2025.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 02.13.2025 EDC Minutes
ACTIONS/OPTIONS:
Move to approve the February 13, 2025, Economic Development Corporation Meeting
Minutes.
Page 3 of 42
Town of Trophy Club Economic Development Corporation Meeting Minutes
February 13, 2025, 6:00 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
Vice President Pedersen called the meeting to order at 6:00 p.m.
EDC BOARD MEMBERS PRESENT
Allan Pedersen, Vice President
James Calaway, Secretary
Greg Fox
Scott Hinshaw
Joseph Longo
EDC BOARD MEMBERS ABSENT
Teri Addington, President
Garrett Wallace
STAFF PRESENT
Brandon Wright, Town Manager
Tammy Dixon, Town Secretary
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
Matt Cox, Director of Community Development
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the January 16, 2025, Economic Development Corporation Meeting
Minutes.
Director Longo moved to approve the January 16, 2025, meeting minutes. Director Fox
seconded the motion.
VOTE ON THE MOTION
AYES: Fox, Pedersen, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Addington, Wallace
VOTE: 5 -2
2. Presentation and discussion of consultant-developed options for the Small Area Plan
project.
Page 4 of 42
EDC Meeting Minutes – January 16, 2025 Page 2
Randi Rivera, Planning Director for McAdams, introduced the presentation alongside
Planner Marisa Brewer and Director of Landscape Architects Jameson Pinson. She provided an
overview of the Small Area Planning Project’s progress, noting that the process began with a
kickoff meeting in July, followed by extensive community engagement, including stakeholder
meetings, an online survey, and an open house. Rivera emphasized that the planning process was
guided by community feedback to ensure the designs aligned with local needs and priorities. Key
takeaways included the importance of integrated development, improved circulation, and
enhancing the area’s vibrancy through entertainment, retail, and restaurant options. The
gathered feedback has informed the two proposed concepts, which will be refined based on input
from the EDC Board before being presented to the Town Council on the 24th.
Ms. Brewer provided an overview of the community outreach efforts conducted as part
of the Small Area Planning Project. The outreach included an online survey via SurveyMonkey,
which received 595 responses (4.15% of the population), as well as an open house with two
sessions attended by 23 residents. Survey participants expressed a strong desire for integrated
development that enhances connectivity and creates a lively, accessible gathering space. The top
priorities identified were improved infrastructure, additional retail and restaurant options, and
entertainment venues with outdoor dining and seating. Concerns raised included traffic
congestion along Highway 114 and potential noise impacts on nearby residential areas. While
initial survey responses showed little support for office and flats, in-person discussions revealed
openness to age-restricted or 55+ housing. The feedback gathered has informed the development
concepts, which aim to balance growth while addressing community concerns.
Mr. Pinson presented an overview of the two concept plans, highlighting key design
strategies and proposed revisions based on community feedback.
Concept 1 retains much of the existing infrastructure while introducing new
developments, including a civic gathering space and restaurant-focused additions, with minimal
disruption to traffic patterns.
Concept 2 proposes a more intensive redevelopment approach, incorporating additional
commercial space, structured parking, and realigning Trophy Wood Drive to enhance Town Hall’s
visibility. Pinson detailed proposed changes to access points, circulation improvements,
pedestrian connectivity enhancements, and parking solutions, ensuring adequate support for
existing and future businesses. He emphasized that the plans are long-term visioning documents,
subject to property owner participation and potential incentives for redevelopment.
Board members discussed the proposed concepts, focusing on traffic flow, feasibility, and
the viability of commercial and residential components. Concerns were raised about the impact
of proposed redevelopment on existing businesses and accessibility, particularly for residents on
the east side of Trophy Club. The board emphasized the importance of ensuring realistic market
demand to avoid empty storefronts and suggested modifications, including removing Building 9
from Concept 2 to improve traffic flow while maintaining a balance between new development
Page 5 of 42
EDC Meeting Minutes – January 16, 2025 Page 3
and preserving the community's character. There was general support for a hybrid approach
combining elements of both concepts, with an emphasis on connectivity improvements, ensuring
feasibility through an economic impact study, and considering an addition al east-side access
point.
The McAdams team will incorporate the Board’s feedback with the following for further
discussion:
• An economic feasibility study assessing the market demand for both concepts,
including whether the proposed developments are viable and sustainable.
• A comparison of advantages and disadvantages for each concept, outlining the
trade-offs related to economic impact, traffic flow, and land use.
• Revised conceptual plans that remove Building 9 from Concept 2 to maintain the
existing Trophy Wood Drive alignment while still incorporating elements from
Concept 2.
• Evaluation of an additional east-side access point, including a potential connection
via TW King Road and the feasibility of integrating it into the overall plan.
• Clarification on existing versus new development areas, ensuring stakeholders can
distinguish between proposed new structures and existing buildings.
Revised options will be presented to the Town Council for further discussion prior to the
next EDC meeting.
ADOURN
Vice President Pedersen adjourned the meeting at 7:36 p.m.
_____________________________
Teri Addington, President
ATTEST:
____________________________
Tammy Dixon, Town Secretary
Page 6 of 42
ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: February 27, 2025
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Discuss the Thrive Business Grant Program and recommended improvements
for upcoming grant cycles.
BACKGROUND/SUMMARY: On July 11, 2023, the Economic Development Corporation (EDC)
discussed and considered a grant program tailored to benefit businesses within the Trophy
Club community. The EDC deliberated and expressed the desire to support projects
encompassing exterior and interior enhancements, equipment, and signage upgrades.
Moreover, the Board has advocated for a nominal contribution from businesses in the form of
matching funds, which will foster a sense of mutual accountability.
The Board allocated $300,000 to the grant program for FY 2023-2024. The proposed program
would be a yearly application with an evaluation and presentation to the EDC. A formal
agreement will follow with progress reporting, final inspections, and performance
requirements.
The Thrive Business Grant program offers reimbursable matching grants (75%) of up to $20,000
to support facade enhancements, sign improvements, interior renovations, equipment
upgrades, and other critical investments. Under the terms of the grant, work must begin within
six months from the date of the award. Grantees will be required to submit regular progress
reports, including financial statements, photos, and updates on project milestones. Failure to
meet specified performance requirements as set forth in each agreement will require 100%
repayment of the grant dollars received.
On October 11, 2023, staff presented a draft of the grant program to the Economic
Development Corporation (EDC) for review. The proposal was then discussed and approved by
the EDC Board during its meeting on February 27, 2024. Following this, the Thrive Business
Grant received Town Council approval on May 28, 2024. The grant program was officially
opened to the public on July 8, 2024.
Since the program's launch, the Town Manager, Communications Director, and Assistant to the
Town Manager have conducted site visits to businesses located along Trophy Club Drive,
Highway 114 Frontage Road, PD 30, Trophy Club Commons, and Trophy Club Plaza.
On November 20, 2024, the EDC determined that seven projects met the requirements of the
Thrive Business Grant. The Town Council approved six businesses and seven projects on
December 9, 2024, with a total grant amount of $104,380.67. This leaves a remaining balance
of $195,619.33 for the second cycle of grants.
Page 7 of 42
This agenda item will provide updates on the first round of Thrive Business Grants and discuss
plans and suggested changes for opening a second round of grants for the upcoming year.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: The Board allocated $300,000 from the EDC 4B Fund for the Fiscal Year 2023-
2024 grant program. For the Fiscal Year 2024-2025, the budget includes a cap of $150,000 for
the Thrive Grant Program. This arrangement ensures that the remaining $150,000 will be
available for the grant program in subsequent years. Total grant dollars expended are
$104,380.67. This leaves a remaining balance of $195,619.33.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. Presentation
ACTIONS/OPTIONS:
This agenda item is being presented for discussion only. No action will be taken by the
Economic Development Corporation Board for this agenda item.
Page 8 of 42
EDC BOARD MEETING
FEBRUARY 27, 2025
Page 9 of 42
Thrive Business Grant
Page 10 of 42
Thrive Business Grant Process
Grant Timeline
Suggested Grant Program Changes
Program Completion
Next Grant Cycle Start Date
Agenda
Page 11 of 42
•Program Overview with EDC
•Program launch
•Online applications
•Grant closing
•Town review
•EDC meeting to review grants
•Letters
Grant Process
•Town Council meeting
•Emails
•Performance Agreements sent out
•Start of project
•Completion of project
•Final inspection
•Reimbursement
Page 12 of 42
Grant Launched: July 2024
Grant Closed: October 2024
EDC Review/Approval: November 2024
Town Council Approval: December 2024
Performance Agreements Signed and Project Started: January 2025
Note: They have up to 6 months after project approval to begin the
project, potentially by June 2025.
Completion of Project: December 2025
The total duration from start to finish is 1.5 years.
Grant Timeline
Page 13 of 42
Equipment Purchased:Any equipment purchased must remain within the Town of Trophy Club for the entire duration of the business’s operational lifespan.
Price/Grant Change Variable:The agreed-upon price or grant amount may be subject to a potential change of up to 10% to account for unforeseen circumstances or fluctuations in pricing.
Performance Agreement (Exterior Painting Approval):
The exterior painting, including color choices, must be submitted for approval
by the Town of Trophy Club prior to implementation.
Local Quote:Businesses must provide one local business quote, plus two additional quotes.
Suggested Grant Program Changes
Page 14 of 42
Incentives for Businesses Completing the Program:
•Display a decal on the business window to signify program completion.
•Feature a spotlight in the Town Weekly to recognize their achievement.
Program Completion
Page 15 of 42
Grant Launched: July 4, 2025
Grant Closed: October 3, 2025 *Gives 3 months to apply
EDC Review: November 14, 2025 *Six weeks to review
EDC Approval: November 20, 2025 *EDC meeting to review/approve
Town Council Approval: December 8, 2025
Performance Agreements Signed By Business: January 9, 2026
Performance Agreements Signed By EDC: January 22, 2026
Project Started: January 22, 2026
Completion of Project: December 8, 2026
The total duration from start to finish is 1.5 years.
Next Grant Cycle Start Date
Page 16 of 42
Questions?
Page 17 of 42
social media | email | website
Page 18 of 42
ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: February 27, 2025
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Discuss the Small Area Plan Project.
BACKGROUND/SUMMARY: In 2024, the Town Council approved six business goals for Fiscal
Year 2025. Under the Support Business Focus Area, one objective was to redevelop and create
successful business areas fostering a unique sense of place. The initiative for this objective is to
continue the redevelopment strategies and themes along the SH114 corridor and other key
commercial areas.
To address this Council business goal, the town issued a Request for Proposals (RFP) in March
2024 for a small area plan. In May 2024, the EDC and Town Council both approved a
professional services contract with McAdams to undertake the small area plan process. The
kick-off meeting was conducted on July 8, 2024. McAdams divided the project into five phases:
Explore, Evaluate, Envision, Enact, and Execute. The first two phases have been completed, and
the community engagement portion of the Envision phase concluded in November 2024.
The Town is currently in the second half of the Envision phase. McAdams presented to the EDC
Board on February 13th offering an opportunity for feedback on two variations of plan
scenarios. The presentation from that meeting is attached to this agenda item. On February
24th, McAdams will present it to the Town Council, and additional feedback will be
incorporated into the plans. Tonight, the EDC will review all the changes made.
BOARD REVIEW/CITIZEN FEEDBACK: The EDC has a subcommittee that meets bi-weekly with
McAdams and provides monthly updates to the full EDC Board on progress. Attached to this
agenda item is the meeting minutes from February 11th. The subcommittee offered feedback
to McAdams during the January 28th meeting, as well as with the EDC Board on February 13th.
Key components of the EDC's February 13th meeting with McAdams include: expanding
building space to meet market demand, maintaining the current alignment of Trophy Wood
Drive for the residents on the east side of Trophy Club, providing an entrance to T.W. King via a
cut-through on the east side of Town Hall, and showing the community what is existing versus
what will be redeveloped.
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW: N/A
Page 19 of 42
ATTACHMENTS:
1. February 11th Meeting Minutes
2. February 13th McAdams Presentation
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
Page 20 of 42
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
2/11/2025
WORKING ON PPT. KEEP IT INTERACTIVE.
WHEN TALKING ABOUT TRAFFIC DELAY - MENTION SAFETY IS BETTER WITH STOP SIGN AND CHANGE.
ALAN ALSO MENTIONED THE COMMUNITY IS BUILT OUT.
NEED TO SAVE TRANSCRIPTION FROM SCENARIO PRESENTATION TO THE CMTE
OPTION A
WE MAY NEED TO RECOMMEND DESIGN STANDARDS FOR GARAGES SO THEY'RE NOT SO OBTRUSIVE
BRANDON LIKES THE MEDIAN - BC CAN DRAW THE BRAND OF THE GROVE WITH LANDSCAPING
MAYBE INTERSECTION BECAUSE RAISED TABLE TO SLOW PEOPLE DOWN
JOE RECOMMENDED HIGHLIGHTING CONNECTOR FOR WALKWAYS
COULD THE TRAIL ON THE NORTH BE A GOLF CART PATH? JOE THINKS IT WILL ADD TO THIS BEING VIBRANT
MEETING SPACE. JP SAID WE CAN MAKE IT 12'.
MIXING MODES OF TRANSPORT ON TRAIL. THERE IS A ORD FOR NOT MOTORIZED TRAILS.
JP SAID MOST CITIES ARE INCREASING THEIR TRAILS TO 12'. THINKS THAT WOULD BE ENOUGH ROOM. ALLAN
SAID LANE MARKER IS EFFECTIVE.
THE PATH BEHIND BUILDINGS 11 AND 12 CAN BE DESIGNED TO PREFER PEDESTRIAN/GOLF CART TRAFFIC AND
WILL NEED TO REMOVE PARKING BUT MAY NEED TO KEEP IT FOR VEHICLES TO GET CIRCULATION TO GARAGE
EGRESS
WE NEED TO EMPHASIZE GOLF CART ROUTES
JOE LIKES SENIOR LIVING ON 12, MAKE IT CONVENIENT FOR SENIORS TO WALK EAST OR WEST WITHOUT HAVING
TO DODGE CARS.
SHOW ALL THE WALKABLE PATHS IN THE PRESENTATION
OPTION B
Page 21 of 42
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
BUILDING 3 IS PODIUM PARKING, 2 LEVELS, AND 2 LEVELS OF RESIDENTIAL ABOVE. RETAIL ON CORNER.
CONCERNED WITH SHOWING REDEVELOPMENT ON WOODSPRINGS. JP MENTIONED MAYBE WE SHOW THEM ON
OPTION A.
THIS IS POLICY DOCUMENT FOR NEXT 20-30 Y EARS, IF THERE IS AHCANCE TO REDEVELOPMENT, THEN IT WILL
CREATE MORE VALUE FOR THE OWNERSHIP.
OTHER SIDE OF KIRKWOOD IS RETAIL AND RESTAURANTS
ADD LEFT TURN LANE BEHIND HUTCHINS AND TAKE OUT THE DRIVE FOR HUTCHINS
WILL HAVE A PRESENTATION WITH SLIDES ON IMAGES FOR CERTAIN KEY AREAS, PLANS WILL BE RENDERED AND
LABEL, WE'LL GO THROUGH THOUGHT PROCESS AND USES AND NUMBERS.
JOE ASKED ABOUT PHASING.
TAMARA WANTS TO UPLOAD THE PRESENTATION.
THINGS TO COORDINATE FOR EDC MEETING:
1. STREET SECTIONS
2. SLIDES
1. TRAILS
2. BUILDING USES
3. CIRCULATION
4. DEV PROGRAM
3. REPRESENTATIVE IMAGERY
Page 22 of 42
Small Area PlanTown of Trophy Club
Page 23 of 42
Project Timeline
Planning Process
2
•2024- 03-15 Request for Proposal Posted
•2024-04-15 Submitted Official Proposal
•2024-05 -20 Executed Contract
•2024-07-07 – Kick Off Meeting
•2024-09-09 – Meeting with Stakeholders
•2024-11-05– Online Survey Went Live
•2024-11- 18 – Open House 20252024•2025- 01-14 Reviewed Survey Feedback
•2025-01-14 Presented Concept Plan Scenarios
•2025- 02-13 Economic Development Corporation Meeting
•2025 – 02- 24 Town Council Work Session
Page 24 of 42
Outreach Approach
Community Engagement
3
Stakeholder Meeting
When: September 2024
Where:: Town Hall
Who: Property Owners
Within The Small Area
Online Survey Meeting Open House Meeting
When: November 2024
Where: Online Where: Town Hall
When: November 2024
Who: Open to Residents in
Trophy Club
Who: Open to Residents in
Trophy Club
How: One on One How: Monkey Survey How: In Person
Page 25 of 42
Stakeholder Meeting
4
8 Stakeholders
•Thoughtful and
Integrated
•Improve Circulation +
Connectivity
• Entertainment Space
•Ideal Location +
Access
•Small Businesses
Stakeholder
Feedback
Page 26 of 42
5
Online Survey
595 Responses
Online Survey
Feedback
•Thoughtful and
Integrated
•Prioritize Market
Demand
•Ideal Location +
Access
•Improve Circulation +
Connectivity
•Community Gathering
Spaces
•Dining + Outdoor
Seating
Page 27 of 42
Open House
23 Attendees
Open House
Feedback
•Improve Circulation +
Connectivity
•Strong Hospitality +
Dining
•Ideal Location
•Community Gathering
Spaces
•Support 55+ Housing
Page 28 of 42
7
Approach
Project Phases Explore Envision Enact Execute Evaluate
Page 29 of 42
8
Concept 1
11
1
7
6
5
4
8
2
3
G.2
10
9
1213
14.1
14.2
1516
17
18
G.4
G.3
G.1
11
Page 30 of 42
9
Concept 1 Land Use
Building Summary
Civic Space +/- 24,116 SF
Urban Flats +/- 145 Units
Assisted living +/- 105 Units
Restaurant/
Retail/ Office
+/- 71,472 SF
Medical +/- 336,507 SF
Hotel +/- 328 Rooms
Age Restricted
Living
+/- 348 Units
Ground Floor
Retail/ Restaurant
+/- 32,271 SF
1
7
5
4
8
2
3
10
9
1213
14.1
14.21516
17
18
G.4
G.3 11
6 G.1
G.2
Page 31 of 42
10
Concept 1 Mobility Network
6’ Sidewalks
12’ Multi Use Trails
Page 32 of 42
11
Concept 1 Mobility Street Section
Page 33 of 42
12
Concept 2
G.15
6
27
3.1
3.2
4
G.2
8
12
11 9 1
10
13
15.3
15.215.1
1416
17.1
17.21819
20
21
G.3
Page 34 of 42
13
Concept 2 Land Use
Building Summary
Civic Space +/- 24,116 SF
Urban Flats +/- 137 Units
Assisted living +/- 152 Units
Restaurant/Retail +/- 86,308 SF
Medical +/- 336,507 SF
Hotel +/- 328 Rooms
Office/ Retail +/-89,297 SF
Age Restricted
Living
+/- 286 Units
Ground Floor
Retail/ Restaurant
+/- 26,778 SF
6
27
3.1
3.24
8
12
11 9 1
10
13
15.3
15.215.1
1416
17.117.2
1819
20
21
5
Page 35 of 42
14
Concept 2 Mobility Network
Golf Cart
12’ Multi Use Trails
6’ Sidewalks
Page 36 of 42
15
Concept 2 Mobility Street Section
Page 37 of 42
16
Envision
Page 38 of 42
Questions
Page 39 of 42
18
Old Option 1
Page 40 of 42
19
Old Option 2
Page 41 of 42
20
Market Demand
•202,000 SF Of Inventory
•Three Primary Centers
•5.9% Vacancy Rate Or
12,000 SF
•Annual Demand 14,800
SF
Existing Today
Page 42 of 42