02.13.2025 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION
1 Trophy Wood Drive
Trophy Club, Texas 76262
February 13, 2025 6:00 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to three (3) minutes or the time limit determined by the
Presiding Officer. Each speaker must have submitted their request to speak by completing
the Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Consider approval of the January 16, 2025, Economic Development Corporation Meeting
Minutes.
2. Presentation and discussion of consultant-developed options for the Small Area Plan
project.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
CERTIFICATION
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: February 7, 2025, at 8:45 a.m., and said
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Notice of Meeting was also posted concurrently on the Town’s website in accordance with
Texas Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: February 13, 2025
FROM: Tammy Dixon, Town Secretary
AGENDA ITEM: Consider approval of the January 16, 2025, Economic Development
Corporation Meeting Minutes.
BACKGROUND/SUMMARY: The Economic Development Corporation held a regular meeting on
January 16, 2025.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 01.16.2025 EDC Minutes
ACTIONS/OPTIONS:
Move to approve the January 16, 2025, Economic Development Corporation Meeting Minutes.
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Town of Trophy Club Economic Development Corporation Meeting Minutes
January 16, 2025, 6:00 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
Vice President Addington called the meetfng to order at 6:00 p.m.
EDC BOARD MEMBERS PRESENT
Teri Addington, Vice President
James Calaway, Secretary
Scott Hinshaw
Joseph Longo
Allan Pedersen
EDC BOARD MEMBERS ABSENT
Garrett Wallace
STAFF PRESENT
Brandon Wright, Town Manager
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
Matt Cox, Director of Community Development
Maggie McCormick-Krukowski, Records Analyst
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the November 20, 2024, Economic Development Corporatfon
Regular Meetfng Minutes.
Director Longo moved to approve the November 20, 2024, meetfng minutes. Director
Pedersen seconded the motfon.
VOTE ON THE MOTION
AYES: Pedersen, Addison, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Wallace
VOTE: 5-0-1
2. Consider the appointment of the Economic Development Corporatfon Board President;
and if needed, appointments of Vice President, and Secretary as necessary.
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EDC Meeting Minutes – January 16, 2025 Page 2
Director Longo moved to nominate Terri Addington as President. Director Pedersen
seconded the nominatfon. There were no further nominatfons.
VOTE ON THE NOMINATION OF PRESIDENT
AYES: Pedersen, Addison, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Wallace
VOTE: 5-0-1
Director Longo moved to nominate James Calaway as Vice President. Director Calaway,
who currently serves as Secretary, declined the nominatfon.
Director Pedersen nominated himself as Vice President. Director Longo seconded the
nominatfon. There were no further nominatfons.
VOTE ON THE NOMINATION OF VICE PRESIDENT
AYES: Pedersen, Addison, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Wallace
VOTE: 5-0-1
3. Discuss updates from the small area plan meetfng held on January 14, 2025.
Assistant to the Town Manager, Tamara Smith, provided an update on the Small Area Plan,
statfng that the process is in the envision phase, with community engagement completed in
November. The plan scenarios will be presented to the Small Area Plan Committee by January 28,
2025, and reviewed at a dedicated Economic Development Corporatfon (EDC) meetfng on
February 13, 2025, before being presented to the Town Council in a work session on February 24,
2025. The scenarios will then be discussed at the EDC meetfng on February 27, 2025, and
presented to the Park Board for additfonal input. A marketfng campaign will be launched to inform
the community.
Town Manager Wright shared the results of a survey and open house, which received a
strong response with 595 survey submissions. The findings indicated a preference for thoughtiul
and integrated development with a focus on market-driven business growth. Residents expressed
a strong desire for restaurants, entertainment, and retail optfons, along with a high demand for
connectfvity and accessibility, with walking being the preferred mode of access. There was limited
interest in residentfal housing and office space. The next steps in the process include presentfng
two development scenarios for community feedback before bringing them to the Town Council
in February.
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EDC Meeting Minutes – January 16, 2025 Page 3
5. Discuss updates of the Thrive Business Grant Program.
Ms. Smith provided an update on the performance agreements for the seven projects
and six businesses approved by the Town Council on December 9th. The agreements were
sent out in late December with a January 10th deadline, and all but one business has
submitted their signed agreement. Once finalized, the agreements will be reviewed and
signed by the Town Manager before being returned to the businesses, which must begin their
projects by June 9th. The Town will conduct periodic inspections, and businesses will be
reimbursed after project completion and submission of receipts.
Ms. Smith advised the Thrive Business Grant program is preparing for Cycle 2, with a
review session scheduled for the February 27th EDC meeting to evaluate and refine the
program. Ms. Smith noted that businesses have not reported issues with the application
process and are enthusiastic about the program’s impact.
ADOURN
President Addington adjourned the meetfng at 6:20 p.m.
_____________________________
Teri Addington, President
ATTEST:
____________________________
Tammy Dixon, Town Secretary
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: February 13, 2025
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Presentation and discussion of consultant-developed options for the Small
Area Plan project.
BACKGROUND/SUMMARY: In 2024, the Town Council approved six business goals for Fiscal
Year 2025. Under the Support Business Focus Area, one objective was to redevelop and create
successful business areas fostering a unique sense of place. The initiative for this objective is to
continue the redevelopment strategies and themes along the SH114 corridor and other key
commercial areas.
To address this Council business goal, the town issued a Request for Proposals (RFP) in March
2024 for a small area plan. In May 2024, the EDC and Town Council both approved a
professional services contract with McAdams to undertake the small area plan process. The
kick-off meeting was conducted on July 8, 2024. McAdams divided the project into five phases:
Explore, Evaluate, Envision, Enact, and Execute. The first two phases have been completed, and
the community engagement portion of the Envision phase concluded in November 2024.
The Town is currently in the second half of the Envision phase. McAdams will give a
presentation on this agenda item and offer the EDC Board an opportunity to provide input on
two variations of plan scenarios referred to as the community-driven plan and the market-
driven plan.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. Community Driven Plan
2. Market Driven Plan
3. Small Area Plan Schedule
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
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TTC24002
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PREPARED FOR:
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COMMUNITY DRIVENTROPHY CLUB, TEXASSCALE: 1” = 1’
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TTC24002
01. 28. 2025
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PREPARED FOR:
TROPHY CLUB
MARKET DRIVENTROPHY CLUB, TEXASSCALE: 1” = 1’
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Project ScheduleJuneMayAprilMarchFeb.Jan.Dec.Nov.Oct.Sept.Aug.JulyProject Program + KickoffStakeholder FeedbackInventory + AnalysisMarket StudyCommunity EngagementPlan ScenariosPreferred Concept PlanAdoptionImplementationKick-off + Site VisitDraft ScenariosScenario Council WorkshopMarket StudyOpen House or WorkshopDetermine StrategiesPresent Concept + Document DraftCollect DataCouncil Meeting + Final DocumentMonthly Meeting's with Project Team + StaffInterviews + SummaryEXPLOREEXPLOREEVALUATEEVALUATEConstraints MapENVISIONENVISIONSummary of FindingsENACTENACTEXECUTEEXECUTERecommendations + On-going Implementation1.Completed 7/1/242.Property owner letter sent week of 8/263.Targeting meetings 9/2-9/6 or 9/8-9/144.Completed 8/30/245.Draft sent 8/29; to be finalized by 9/306.Confirmed open house and dates 8/267.Met with Social Pinpoint for online option 8/22 8.Confirmed Survey Monkey for online option 8/279.Marketing for open house begins 10/2110.Hard launch for online option11/4 11.In person open house 11/1821367845Page 11 of 11