10.24.2024 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION
1 Trophy Wood Drive
Trophy Club, Texas 76262
October 24, 2024 6:00 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to three (3) minutes or the time limit determined by the
Presiding Officer. Each speaker must have submitted their request to speak by completing
the Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Board Training (Brandon Wright, Town Manager, and Tammy Dixon, Town Secretary)
1. Introduction of Members
2. Board Training and Economic Development Corporation Board's Roles and
Responsibilities.
2. Discuss and consider the appointment of an EDC Board president, vice president,
secretary, treasurer, and assistant secretary.
3. Consider approval of the September 19, 2024, Economic Development Corporation
Regular Meeting Minutes.
4. Discuss updates from the small area plan meetings held on October 1, 2024, and October
15, 2024.
5. Discuss updates of the Thrive Business Grant Program.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
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Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
CERTIFICATION
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: October 18, 2024 at 9:00 a.m., and said
Notice of Meeting was also posted concurrently on the Town’s website in accordance with
Texas Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: October 24, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Board Training (Brandon Wright, Town Manager, and Tammy Dixon, Town
Secretary)
1. Introduction of Members
2. Board Training and Economic Development Corporation Board's Roles and
Responsibilities.
BACKGROUND/SUMMARY: The mission of the Trophy Club Economic Development
Corporation (EDC) is to promote economic development within the Town and the State of
Texas in order to eliminate unemployment and underemployment, and to promote and
encourage employment and the public welfare of, for, and on behalf of the town by
undertaking, developing, providing, and financing projects under the Economic Development
Act and as defined in Section 4B of the Act.
The EDC is responsible for designing a strategy each year for the expenditure of the 1/2 cent
sales and use tax receipts received by Trophy Club. These funds may be used for the purposes
defined in the Development Corporation Act.
The Texas Comptroller provides a few Economic Development Corporations webinars at the
web addresses below.
Economic Development Corporation (EDCs) Webinar: https://youtu.be/HPgZEfb5RGw
Economic Development Sales Tax Video Tutorial: https://youtu.be/xm54VPIc-Qs
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. TC Board Training 2024 EDC
ACTIONS/OPTIONS:
This agenda item is being presented for discussion purposes only. No action will be taken by
the Economic Development Corporation Board.
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Board & Commission
Orientation/Training
FY 2024-2025
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Purpose/Overview
To provide new and existing members with information to
help them perform professionally and effectively.
✓Roles
✓Meetings/Agendas
✓Rules/Parliamentary
Procedures
✓Attendance
✓Conflict of Interest
General Session Topics to be Covered:
(Some information may not be applicable to the board you serve on)
✓External Training
✓Town Email
✓Boards & Commissions
Manual
✓Questions
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Roles
Staff Liaison
✓Town Manager assigns staff liaisons
✓Board Members may not direct or manage staff
✓Prepare and distribute meeting calendars, agendas, etc.
✓Ensure board activities adhere to Texas Open Meetings
Act.
✓Support staff takes meeting minutes
✓Boards may request staff assistance, but significant work
must be approved by the Town Manager
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Roles
Chair/Vice Chair
✓The Town Council appoints chair and in some instances
vice chair for certain boards.
✓All other chair/vice chair elected by the board.
✓Appointed/Elected each October for one year.
✓Chair presides over meetings and may vote.
✓Vice Chair presides in the absence of chair.
✓If both Chair and Vice Chair are absent, the board shall
appoint one of its members to act as the presiding officer.
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Roles
Alternates
✓Alternates serve as voting members when a regular
member is absent.
✓The selection of an alternate is based on their place
number.
✓If alternate member #1 is unable to serve, alternate
member #2 will take their place, and so on.
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Roles
✓Representation
✓Avoidance of Contacts & Individual Discussions
✓Authority of Board Members
Responsibilities
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Roles
✓Be prepared
✓Ask Questions
✓Know the law
✓Maintain focus
✓Be courteous
✓Be punctual
✓Active participation
✓Watch/Listen
Being an Effective Board Member
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Meetings/Agendas
•Meeting: The Texas Open Meetings act defines a “meeting” as any
deliberation between a quorum of members of a governmental body at which
any public business or public policy is discussed.
•Notice of Meeting
•Notice of each meeting must be posted 72 hours prior to the meeting.
•Each agenda must state time, place and provide “full and adequate
notice” of the subjects to be considered
•Agenda
•Call to Order
•Public Comment (required on all agendas)
•Law only allows Board to make a factual comment, recite an existing
policy, or advise that subject will be placed on agenda at a later date.
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Meetings/Agendas
•Regular Items
•Executive Session
•All boards, commissions, committees and corporations must
consult with the Town Attorney’s Office prior to scheduling a
closed session.
•Closed meetings are authorized under the Texas Open
Meetings Act only under certain cases
•Adjourn
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Rules/ Parliamentary Procedure
Point of privilegeParliamentary Procedure is a set of rules for conduct at meetings, that allows everyone
to be heard & to make decisions without confusion. The Town uses Robert’s Rules as a
“guide”.
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Attendance
Your attendance at meetings is
very important and is documented
by your staff liaison. A report is
provided to Town Council during
the annual appointment/
reappointment process for review
& consideration.
Applicable to all members – regular or alternate positions.
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Conflict of Interest
Members must carefully review the City Code of Ethics upon appointment. If a
Member has a conflict of interest regarding any item that is presented or
required to be presented to the body for discussion or approval, the Member
must
(1)file a written statement to disclose the conflict of interest to the Chair and
remaining Members;
(2)abstain from any discussion on the matter with City staff or any other
Members; and
(3)recuse themselves from the meeting when the item is being discussed or
considered by the body
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External Training
Opportunities
Periodically, and if funds are available in the budget, the staff
liaison and/or the Town Secretary’s Office will make you aware
of local training opportunities that would be beneficial in your
role as a board member that you may want to take advantage of.
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Media Relations
& Social Media Postings
Word of Caution:
Be cautious when communicating with the media or
posting information on social media sites using your
title so it doesn’t give the impression you are making
a statement or opinion that is representative of the
entire board or commission you serve on.
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All board members receive a town e-mail.
•Use of Town Email for Official Business
•Compliance with Texas Public Information
Act.
•Texas Open Meetings Act Considerations
•Requests for Information
Town Email
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A new manual has been drafted
and will be distributed to each
board member following Town
Council approval.
BOARD & COMMISSION MANUAL
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Questions
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Economic Development
Corporation
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General Roles and
Responsibilities
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General Roles and Responsibilities of EDC
•EDC is appointed by the Town Council.
•EDC Board members serve 2-year staggered terms.
•EDC acts in an advisory capacity to the Town Council.
•EDC’s purpose is laid out in the Bylaws and is to promote economic development
within the Town to eliminate unemployment and underemployment.
•The EDC budget is developed at least 90 days before the commencement of each
fiscal year the Board adopts a proposed budget. The budget is not effective until it
has been approved by the Town Council.
•EDC is a nonprofit development corporation created to finance new and expanded
business enterprises.
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General Roles and Responsibilities of EDC
•The Town allocates 1/2 cent of sales and use tax to EDC. (+/-$750,000 annually)
•EDC projects must be approved by the Council before starting.
•EDC Type B corporations may pay for land, buildings, equipment, facilities, targeted
infrastructure, and improvements.
•EDC Type B corporations created by cities with a population of 20,000 or less and
those classified as landlocked communities may use sales tax revenue to fund
projects that promote new or expanded business development that do not create or
retain primary jobs.
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General Roles and Responsibilities of EDC
•Type B Projects
•Development, retention, or expansion of
•Manufacturing and industrial facilities
•Research and development facilities
•Military facilities
•Recycling facilities
•Distribution centers
•Small warehouse facilities
•Primary job training facilities for use by institutions of higher education
•Regional or national corporate headquarters facilities
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General Roles and Responsibilities of EDC
•Type B Projects
•Infrastructure improvements that promote or develop business enterprises
•Maintenance and operating costs associated with projects and job training
•Quality of life improvement projects
•Professional and amateur sports and athletics facilities
•Tourism and entertainment facilities
•Parking and transportation facilities
•Promotional expenses (10% max). Must advertise or publicize the city for the
purpose of developing new and expanded business enterprises.
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General Roles and Responsibilities of EDC
•Type B Projects
•A Type B corporation in a city with a population of 20,000 or less may provide
land, building, equipment, facilities, expenditures, targeted infrastructure, and
improvements found by the board of directors to promote new or expanded
business development provided that, for projects which require an expenditure
of more than $10,000, the city council adopts a resolution authorizing the
project after giving the resolution at least two (2) separate readings.
•Must “publish” the project at least 60 days prior to undertaking a project.
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General Roles and Responsibilities of EDC
•President
•Chief executive officer of the corporation. Subject to the authority of the Board,
the President is in charge of the properties and affairs of the corporation,
presides at Board Meetings, and signs and executes documents.
•Vice President
•Power and duties prescribed by the Board and exercise the powers of the
President during that officer’s absence or inability to act.
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General Roles and Responsibilities of EDC
•Treasurer
•Responsibility for all funds and securities of the corporation. Endorse and sign
for collection or issuance, checks, and other bank obligations. See to the entry of
full and accurate accounts of all monies received and paid on behalf of the
corporation.
•Secretary
•Keep minutes of Board Meetings. Give and serve all notices. Sign with the
President in the name of the corporation, and/or attest to the signature of the
President. Charge of corporate books, records, documents, and instruments.
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General Roles and Responsibilities of EDC
•What are the responsibilities of a Board Member?
•If directed by the Town Council, research, develop, prepare, finance, and
implement a recreational facilities development plan.
•Exercise all rights and powers granted under the “Act” with the objective and for
the purpose of developing and diversifying the economy of the State of Texas
and the Town, eliminating unemployment and underemployment, and expanding
commerce within the State.
•Submit reports to the Town Council with the status of its activities with respect
to each project undertaken by the Corporation.
•Adopt a proposed budget at least 90 days prior to the start of each fiscal year.
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General Roles and Responsibilities of EDC
•What are the responsibilities of a Board Member?
•Brandon’s Version….
•Utilize the sales tax dedicated by Trophy Club citizens to fund projects that
will promote new or expanded businesses in Trophy Club.
•Set vision for what the desired amount of new or expanded business in
Trophy Club needs to be.
•Identify projects that will promote a “sense of place” where businesses can
be successful.
•Develop and fund plans that create a clear picture of public sector
investments and entitlements that help existing business owners and new
developers lower/eliminate risk when investing in Trophy Club.
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General Roles and Responsibilities of EDC
•Avoiding common mistakes
•The Town and EDC do not decide which companies open business in Trophy Club.
•So long as the use is allowed by zoning, any company with that use is allowed by right to locate there.
•The power and authority of Trophy Club’s Economic Development Corporation rests with the Board acting as a body.
•No individual member of the Board has any authority.
•Businesses want to see structure and commitment to feel comfortable investing in a particular location. How do they fit into the larger picture?
•A shot-gun approach to asking businesses to come is not very effective.
•EDC’s role is to “set the table.”
•Business capital investment planning and funding is often being developed for the next 1-3 year time horizon.
•Economic development is about being consistent with a transparent, long-term strategy.
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Town Council
Business Plan Goal #6
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FY 2025 Business Plan
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FY 2025-2030 Strategic Plan
•Available Online: Strategic Plan 2025 - 2029 | Trophy Club, TX
•Other Identified Initiatives:
•Collaborate with the EDC to promote state-compliant incentive programs for commercial
projects and establish clear business area standards. (FY 2026)
•Prioritize and enhance business code enforcement programs for commercial areas. (FY 2026)
•Review business policies on renovation, signage, parking, and drainage to bolster business
support. (FY 2026-FY 2027)
•Incorporate commercial areas into the wayfinding and signage plan. (FY 2025)
•Reevaluate the Explore Trophy Club program for potential enhancements and
recommendations. (FY 2025)
•Identify local business groups and explore shared goals between the Town and businesses. (FY
2027)
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THANK YOU!
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: October 24, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Discuss and consider the appointment of an EDC Board president, vice
president, secretary, treasurer, and assistant secretary.
BACKGROUND/SUMMARY: According to Article III, Section 1 of the Bylaws of the Trophy Club
Economic Development Corporation, "The Officers of the Corporation shall be a president, vice
president, and secretary and a treasurer, and such other officers as the Board may, from time
to time, elect or appoint."
Section 6, which pertains to the naming of Board members, specifies: "The president, each vice
president, and the secretary shall be named from among the members of the Board. The
treasurer and any assistant secretaries may, at the option of the Board, be persons other than
members of the Board, but they may be employees of the Town."
The EDC 4B meeting scheduled for October 24, 2024, marks the inaugural gathering following
the Council's appointment of the new board members. During this meeting, the board will take
on the task of selecting a board member to serve as the president, vice-president, treasurer,
secretary, and assistant secretary for the term spanning from October 1, 2024, to September
30, 2025.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. EDC Incorporation
ACTIONS/OPTIONS:
Appoint an EDC Board president, vice president, and secretary from among the Board
members. Additionally, staff recommends the Board nominate the Town Manager and/or his
designee as Treasurer and nominate the Town Secretary and/or her designee as Assistant
Secretary.
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: October 24, 2024
FROM: Tammy Dixon, Town Secretary
AGENDA ITEM: Consider approval of the September 19, 2024, Economic Development
Corporation Regular Meeting Minutes.
BACKGROUND/SUMMARY: The Economic Development Corporation held a regular meeting on
September 19, 2024.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 09.19.2024 EDC draft minutes
ACTIONS/OPTIONS:
Move to approve the September 19, 2024, Economic Development Corporation Regular
Meeting Minutes.
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Town of Trophy Club Economic Development Corporation Meeting Minutes
September 19, 2024, 5:30 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
President Mann called the meeting to order at 6:15 p.m.
EDC BOARD MEMBERS PRESENT
John Mann, President
Teri Addington, Vice President
John Rybeck, Secretary
Scott Hinshaw
EDC DIRECTORS ABSENT
Andrew Borgan
Joseph Longo
James Calaway
STAFF PRESENT
Brandon Wright, Town Manager
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
Matt Cox, Director of Community Development
Tammy Dixon, Town Secretary
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the August 22, 2024, Economic Development Corporation Meeting
Minutes.
Vice President Addington moved to approve the August 22, 2024, meeting minutes.
Director Rybeck seconded the motion.
VOTE ON THE MOTION
AYES: Rybeck, Addington, Mann, Hinshaw
NAYES: None
ABSENT: Borgan, Longo, Calaway
VOTE: 4-0-3
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EDC Meeting Minutes – September 19, 2024 Page 2
2. Discuss updates from the small area plan meetings held on August 20, 2024, and
September 3, 2024.
Secretary Rybeck reported that the committee has held productive meetings with HD
Supply, the Vineyards, Indian Creek Townhomes, Hampton Inn, and Homewood Suites.
Businesses raised concerns about the negative impact of the ongoing Highway 114 construction
and emphasized the need for attractions to draw more visitors to the area.
To engage stakeholders, signage with QR codes could be placed around voting locations
during early voting, with the possibility of staffing a station on Election Day to promote the Q&A
session. Additionally, marketing videos and promotional content are being developed to further
encourage stakeholder participation.
Meetings with Baylor Scott & White are scheduled, and video development is nearly
complete, with a preview expected at the next subcommittee meeting. The market study by
Catalyst Commercial is expected to be completed by mid-October, with results potentially
presented to the board in November. Interviews and community engagement are ongoing, with
the drawing phase expected to begin in mid-November to outline potential development ideas.
Questions were asked and answered by board members during the report.
3. Discuss updates of the Thrive Business Grant.
Tamara Smith, Assistant to the Town Manager, provided an update on the Thrive Business
Grant Program. She reported that six applications were received, though one has since
withdrawn. Ms. Smith is following up to determine whether the withdrawal was due to capacity
issues or other concerns. She noted that nearly all commercial walks have been completed, with
only one remaining. To give businesses more time to apply, Ms. Smith proposed extending the
application deadline into October. Additionally, she suggested hosting an open house or meeting
next year to provide businesses with information earlier in the process.
Ms. Smith also explained that some businesses were encountering difficulties in
submitting completed applications due to challenges in obtaining quotes, with only two
applications currently complete. The review process is expected to take 60 days, potentia lly
extending into November or December. She outlined how the application review process would
be conducted prior to full Board consideration.
Board members asked questions about the deadline extension, budget considerations,
and the application process, which Ms. Smith addressed. The Board agreed to extend the
deadline without requiring an official vote. Ms. Smith will provide another update nex t month.
ADOURN
President Mann adjourned the meeting at 6:31 p.m.
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EDC Meeting Minutes – September 19, 2024 Page 3
_____________________________
John Mann, President
____________________________
John Rybeck, Secretary
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ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: October 24, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Discuss updates from the small area plan meetings held on October 1, 2024,
and October 15, 2024.
BACKGROUND/SUMMARY: The Economic Development Corporation (EDC) is undertaking
a comprehensive small area plan for properties adjacent to State Highway 114 Frontage Road
and Trophy Wood Drive. The aim is to redefine the property layout with a focus on various
priorities, including enhancing economic resilience, fostering service-based employment,
improving overall quality of life, promoting sustainability, enhancing pedestrian safety and
walkability, facilitating future development, and addressing area parking needs.
In May 2024, the EDC and Town Council both approved a professional services contract with
McAdams to undertake the small area plan process. The kick-off meeting was conducted on
July 8, 2024. Meetings are anticipated to be conducted every two weeks, and minutes will be
made available for the EDC to review and discuss during future meetings. The meeting minutes
from October 1, 2024, and October 15, 2024, are attached for informational purposes.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. Meeting Minutes for October 1, 2024
2. Meeting Minutes for October 15, 2024
3. Small Area Plan Schedule
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
10/01/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> April Duvall
> James Calaway
> Kelly Martinez
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
> Marisa Brewer
SUBCONSULTANTS
> Chris Branham
> Jason Claunch
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Coord availability of stakeholders for meeting Nearly
Complete
Tamara visiting businesses that have not
responded.
Determine Online Engagement Survey Timing In Progress Oct. 21st – marketing begins
Nov. 5th – hard launch – survey goes live
Nov. 18th - In person engagement target
Marketing Video In Progress Add details of survey and open house event
Review style guide and authorize McA In Progress
New Items
Determine dates for completing 114 In Progress
ACTION ITEMS – MCADAMS
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Prepare stations for Open House In Progress Send content and questions for survey by
10/21
New Items
ACTION ITEMS – CATALYST
Draft Market Study In Progress Will update draft once do programming.
New Items
3. STAKEHOLDER AND PUBLIC ENGAGEMENT SITE MAPS
• Existing Land Use
• Property Owner ID Map
• Mobility Map
• Site Constraints Map
• Base Map
4. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm
b. In-Person Open House with Input Boards
c. Online Input – TC determine Survey Monkey is preferred platform.
i. Input boards for online input
ii. Host on town’s website, social media, and council pages and news letter. Potential intro
video. 2 min.
iii. Open online survey first. Hold in-person session afterwards.
iv. Length of time
1. May start during early voting (oct. 21) – board for advertising on site during early
voting.
2. Town Secretary has an e-mail in to election board to see if informational boards can
be set up during early voting.
3. 11/5/24 Survey goes live – stays up through 11/19.
d. McA to send maps to Jill to use on website. Doing 2 videos.
i. Drone, lifestyle shots (representative of where we want to take it). Getting quote by 9/3.
5. STAKEHOLDER FEEDBACK
Meetings Held:
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
1 9/9/24 Hampton Inn Raj Chudasama
2 9/10/24 Homewood Suites Erin Jamieson
3 9/17/24 HG Supply Leiland Harte
4 9/19/24 Indian Creek Townhomes David Hudnow
5 9/19/24 Dr. Crumpton Dr. Crumpton
6 9/20/24 Baylor Scott and White Brandon Bays
7 9/25/24 The Vineyards Doug Sharp
Still need to hear from Hutchins, Woodsprings, and Holiday Inn.
Brandon wants to keep trying to get in front of Hutchins.
Holiday Inn doesn’t seem to be open to talking to the Town.
Was directed by Woodsprings to someone else, but haven’t heard back. McAdams can try calling.
Common Themes:
A. Vision
a. Uses that draw in destination traffic like leisure, sports, entertainment.
b. Connectivity (pedestrian and vehicular)
c. Golf cart parking and access
d. Would love to see more retail, something kid friendly
e. Shared parking
f. Senior housing, independent living
g. Generally supportive of density
B. Strengths
a. Disposable income (older residents)
b. Safe community
c. Venue in HG Supply
d. Solid market for business travelers
e. Great schools
f. Good proximity to jobs
g. Great visibility
C. Weaknesses
a. Not walkable
b. Not a lot of family activities
c. Access/circulation
D. Place/Destination
a. Trails
b. Coffee shop, retail, some more foot traffic
c. Local hang out spot
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
d. Town center with live music, outdoor space, festivals, farmers market
e. Bagels, deli, and other locally owned shops
6. OTHER ITEMS
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
10/15/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> Jill Lind
> James Calaway
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Chris Branham
> Jason Claunch
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Coord availability of stakeholders for meeting Nearly
Complete
Tamara visiting businesses that have not
responded. McAdams also reached out last
week. Hutchins, Holiday Inn, Wood Springs
(contact Provident).
Determine Online Engagement Survey Timing In Progress Oct. 21st – marketing begins
Nov. 5th – hard launch – survey goes live
Nov. 18th - In person engagement target
Marketing Video In Progress To add details of survey and open house
Review style guide and authorize McA Completed Communications sent TC styles for
document ; including logo for the small area
plan.
Determine dates for completing 114 In Progress On schedule for end of year
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
New Items
ACTION ITEMS – MCADAMS
Prepare stations for Open House In Progress Send content and questions for survey by
10/21. Discuss Boards/Station outline (see
below).
New Items
ACTION ITEMS – CATALYST
Draft Market Study In Progress Will update draft once do programming
New Items
3. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm (located in council chambers)
b. In-Person Open House with Input Boards
c. Online Input – TC determine Survey Monkey is preferred platform.
i. Input boards for online input
ii. Host on town’s website, social media, and council pages and news letter. Potential intro
video. 2 min.
iii. Open online survey first. Hold in-person session afterwards.
iv. Length of time
1. May start during early voting (oct. 21) – board for advertising on site during early
voting.
2. Town Secretary has an e-mail in to election board to see if informational boards can
be set up during early voting.
3. 11/5/24 Survey goes live – stays up through 11/19.
4. OPEN HOUSE BOARDS/STATIONS OUTLINE
1. What is a small area plan
a. Provide details about what a small area plan is, the vision for the area, and how this plan will
help vision the future of the area
2. Vision Statement and Guiding Principle
a. This board will have the vision statement and images that correspond with the guiding principle
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PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
b. People will be asked to place three dots on what the values that resonate with them for this
area.
3. Demographic Board
a. This will have a demographic analysis break down. This will show generational distribution,
population, household income by range, Race/Ethnicity, Household characteristics, Market
demand
4. Land Use Definition and what each use looks like
a. On this board we will have a couple different land use types with a definition for each. Mixed
Use with upper level lofts, retail, office, entertainment,
5. What is working/ what is not working – use red dot for ‘not working’ and green dot for ‘working’
a. Split the constraints map in half (East and West) to enlarge
b. Have an additional board to add comments
6. Transportation to the area (How would you prefer to get to this area from your house)
a. This board will have a couple of columns for Bike, Walk, Golf Cart Path, Vehicle. People will put a
dot in the column of how they would prefer to access this area.
7. Place making board with common amenities
a. This board we would have a 3d image showing an area of what place making looks like and have
call out and people will have the opportunity to put a dot in a row of which things within the
picture they like or don’t like
Comments:
• Catch all Board for additional feedback. Example – services, parking ect.
• Split east and west boards – should have a combined board to understand the total
improvement area. One unified boundary.
• Add images from the video.
• Concerns related to traffic patterns – pedestrian vs. vehicular.
o Transportation board could be used to point out concerns.
o Label traffic direction and pedestrian circulation areas.
o Ready to address off-ramp concerns
5. OTHER ITEMS
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Project ScheduleJuneMayAprilMarchFeb.Jan.Dec.Nov.Oct.Sept.Aug.JulyProject Program + KickoffStakeholder FeedbackInventory + AnalysisMarket StudyCommunity EngagementPlan ScenariosPreferred Concept PlanAdoptionImplementationKick-off + Site VisitDraft ScenariosScenario Council WorkshopMarket StudyOpen House or WorkshopDetermine StrategiesPresent Concept + Document DraftCollect DataCouncil Meeting + Final DocumentMonthly Meeting's with Project Team + StaffInterviews + SummaryEXPLOREEXPLOREEVALUATEEVALUATEConstraints MapENVISIONENVISIONSummary of FindingsENACTENACTEXECUTEEXECUTERecommendations + On-going Implementation1.Completed 7/1/242.Property owner letter sent week of 8/263.Targeting meetings 9/2-9/6 or 9/8-9/144.Completed 8/30/245.Draft sent 8/29; to be finalized by 9/306.Confirmed open house and dates 8/267.Met with Social Pinpoint for online option 8/22 8.Confirmed Survey Monkey for online option 8/279.Marketing for open house begins 10/2110.Hard launch for online option11/4 11.In person open house 11/1821367845Page 66 of 68
ECONOMIC DEVELOPMENT CORPORATION
COMMUNICATION
MEETING DATE: October 24, 2024
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Discuss updates of the Thrive Business Grant Program.
BACKGROUND/SUMMARY: On July 11, 2023, the Economic Development Corporation (EDC)
discussed and considered a grant program tailored to benefit businesses within the Trophy
Club community. The EDC deliberated and expressed the desire to support projects
encompassing exterior and interior enhancements, equipment, and signage upgrades.
Moreover, the Board has advocated for a nominal contribution from businesses in the form of
matching funds, which will foster a sense of mutual accountability.
The Board allocated $300,000 to the grant program for FY 2023-2024. The proposed program
would be a yearly application with an evaluation and presentation to the EDC. A formal
agreement will follow with progress reporting, final inspections, and performance
requirements.
The Thrive Business Grant program offers reimbursable matching grants (75%) of up to $20,000
to support facade enhancements, sign improvements, interior renovations, equipment
upgrades, and other critical investments. Under the terms of the grant, work must begin within
six months from the date of the award. Grantees will be required to submit regular progress
reports, including financial statements, photos, and updates on project milestones. Failure to
meet specified performance requirements as set forth in each agreement will require 100%
repayment of the grant dollars received.
On October 11, 2023, staff presented a draft of the grant program to the Economic
Development Corporation (EDC) for review. The proposal was then discussed and approved by
the EDC Board during its meeting on February 27, 2024. Following this, the Thrive Business
Grant received Town Council approval on May 28, 2024. The grant program was officially
opened to the public on July 8, 2024.
Since the program's launch, the Town Manager, Communications Director, and Assistant to the
Town Manager have conducted site visits to businesses located along Trophy Club Drive,
Highway 114 Frontage Road, PD 30, Trophy Club Commons, and Trophy Club Plaza.
As of today, staff has received seven applications, with the deadline for submissions set for
October 18, 2024. Staff will continue to monitor and provide updates on the grant program’s
progress.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
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FISCAL IMPACT: The Board allocated $300,000 from the EDC 4B Fund for the Fiscal Year 2023-
2024 grant program. For the Fiscal Year 2024-2025, the budget includes a cap of $150,000 for
the Thrive Grant Program. This arrangement ensures that the remaining $150,000 will be
available for the grant program in subsequent years.
LEGAL REVIEW: N/A
ATTACHMENTS:
None
ACTIONS/OPTIONS:
This agenda item is being presented for discussion only. No action will be taken by the
Economic Development Corporation Board for this agenda item.
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