09.19.2024 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION 4B
1 Trophy Wood Drive
Trophy Club, Texas 76262
September 19, 2024 6:00 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to three (3) minutes or the time limit determined by the
Presiding Officer. Each speaker must have submitted their request to speak by completing
the Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Consider approval of the August 22, 2024, Economic Development Corporation Regular
Meeting Minutes.
2. Discuss updates from the small area plan meetings held on August 20, 2024, and
September 3, 2024.
3. Discuss updates of the Thrive Business Grant Program.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
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CERTIFICATION
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: September 12, 2024, at 4:00 p.m., and said
Notice of Meeting was also posted concurrently on the Town’s website in accordance with
Texas Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
Page 2 of 16
Town of Trophy Club Economic Development Corporation Meeting Minutes
August 22, 2024, 5:30 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
Vice President Addington called the meeting to order at 7:02 p.m.
EDC BOARD MEMBERS PRESENT
Teri Addington, Vice President
John Rybeck, Secretary
Joseph Longo
Scott Hinshaw
James Calaway
EDC DIRECTORS ABSENT
John Mann, President
Andrew Borgan
STAFF PRESENT
Brandon Wright, Town Manager
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the July 15, 2024, Economic Development Corporation Meeting
Minutes.
Director Longo moved to approve the July 15, 2024, meeting minutes. Director Calaway
seconded the motion.
VOTE ON THE MOTION
AYES: Rybeck, Addington, Longo, Hinshaw, Calaway
NAYES: None
ABSENT: Mann, Borgan
VOTE: 5-0-2
2. Discuss updates from the small area plan meetings held on July 23, 2024, and August 6,
2024.
Page 3 of 16
EDC Meeting Minutes – August 22, 2024 Page 2
Director Longo provided a summary of the subcommittee’s meetings on the small area
plan project explaining they have adhered to the project schedule and made significant headway,
including brainstorming sessions on branding and naming the project. The subcommittee decided
on the name "The Grove at TC," which reflects Trophy Club's natural elements, especially its
designation as a Tree City and developed the following a vision statement for the project: "The
Grove at TC is a welcoming and vibrant hub where residents and visitors come together to enjoy
Trophy Club's prosperity."
Town Manager Wright stated the vision emphasizes the community's connection, both
physically and emotionally, while creating a space for residents to gather, work, and play.
Director Longo outlined the next steps including community and property owner
engagement. He explained that a letter of introduction will be sent to property owners to solicit
their input on their property's vision and opportunities. There was also discussion about
combining community engagement efforts with voting events, potentially using signage or a video
to inform the public about the project.
Town Manager Wright added the subcommittee is targeting November 18th for an open
house event to gather public input, with two sessions scheduled: one from 12:00 PM to 2:00 PM
and another from 6:00 PM to 8:00 PM. Additionally, an online survey will also be made available.
The subcommittee’s goal is to gather feedback from the community to ensure the project
aligns with their vision and needs.
3. Discuss updates of the Thrive Business Grant.
Tamara Smith, Assistant to the Town Manager provided an update on the Thrive Business
Grant Program, highlighting its timeline. The program, initiated by the EDC Board last year, was
approved by the Town Council in May and opened to the public on July 8th. Ms. Smith, along with
Town Manager Wright and Communications Director Jill Lind, visited local businesses to promote
the program, distributing applications and QR codes, and gathering feedback on business needs.
Currently three applications have been received, with follow-up ongoing to ensure completion
before the September 30th deadline.
Ms. Smith explained after the submission deadline, the EDC will have 60 days to review
the applications, after which the Town Council will make final approvals. Successful applicants will
be offered performance agreements and reimbursement information in January. The program
focuses on interior improvements and new equipment to help businesses enhance operations
and attract more customers. Businesses have provided positive feedback, and additional site visits
are planned.
The board inquired about promotional materials for the program, to which Ms. Smith
responded that QR codes and copies of the application have been provided to businesses. She
Page 4 of 16
EDC Meeting Minutes – August 22, 2024 Page 3
agreed to create a brochure with program highlights and talking points for board members to
distribute during visits and to provide another update before the end of September.
The board expressed appreciation for the efforts made to engage the business community
and discussed the potential for future opportunities to support local businesses.
ADOURN
Vice President Addington adjourned the meeting at 5:57 p.m.
_____________________________
John Mann, President
____________________________
John Rybeck, Secretary
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: September 19, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Discuss updates from the small area plan meetings held on August 20, 2024,
and September 3, 2024.
BACKGROUND/SUMMARY: The Economic Development Corporation (EDC) is undertaking
a comprehensive small area plan for properties adjacent to State Highway 114 Frontage Road
and Trophy Wood Drive. The aim is to redefine the property layout with a focus on various
priorities, including enhancing economic resilience, fostering service-based employment,
improving overall quality of life, promoting sustainability, enhancing pedestrian safety and
walkability, facilitating future development, and addressing area parking needs.
In May 2024, the EDC and Town Council both approved a professional services contract with
McAdams to undertake the small area plan process. The kick-off meeting was conducted on
July 8, 2024. Meetings are anticipated to be conducted every two weeks, and minutes will be
made available for the EDC to review and discuss during future meetings. The meeting minutes
from August 20, 2024, and September 3, 2024, are attached for informational purposes.
BOARD REVIEW/CITIZEN FEEDBACK:
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW:
ATTACHMENTS:
1. 2024-08-20 Meeting Minutes
2. 2024-09-03 Minutes
3. 2024-09-03 Small Area Plan Schedule (1)
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
Page 6 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
08/20/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> April Duvall
> James Calaway
> Jill Lind
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Chris Branham
> Jason Claunch
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Upload requested data In Progress Trophy Wood Drive, HWY 114 plans, GIS
Utilities
Send Catalyst latest census information In Progress
Potential Project/Plan Names Complete Joe and John to prepare names for next
meeting (8/6).
Coord availability of stakeholders for meeting In Progress Determine time frame for meeting; McA to
prepare maps. Target after Labor Day. First
touchpoint communication to come from TC
right after next biweekly meeting (8/6) and
provide two week notice. Target 8/16
notification and hold meetings first two
Page 7 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
weeks of September (9/3-9/12). Trophy Club
to draft communication letter and reach out
to stake holders to set up meetings.
Online Engagement Survey Timing In Progress TTC Communications team – around Oct.
21st.
Oct. 21st – marketing begins
Nov. 4th – hard launch – survey goes live
Mov. 18th - In person engagement target
Draft Guiding Principles In Progress TTC to review draft principles and give any
final feedback at next bi-weekly meeting.
New Items
ACTION ITEMS – MCADAMS
Provide meeting minutes of kick off Completed
Set up dropbox/file share folder for data
sharing
Completed
Coord with Town’s GIS Completed. Half contact for GIS utilities requested.
Prepare draft vision statement Completed Joe/John to review and send back to staff by
8/2; to McA by 8/5 or 6
Prepare community engagement strategy In Progress Social Pin Point platform being researched.
Initial meeting set up for pricing and
including Jill in meeting.
Draft Guiding Principles Upon VS approval In Progress Draft principles below.
Create shared folder for Census Data Completed
Prepare draft list of stakeholder questions Completed. Revised questions based on 8/06 comments
below.
Prepare maps for Stakeholder meetings In Progress UPDATE PROPERTY OWNER INFORMATION
and send to TTC for communication letter.
Target 8/22.
New Items
ACTION ITEMS – CATALYST
Obtain information from online sources In Progress
New Items
2. GUIDING PRINCIPLES
Page 8 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Discuss further input from EDC Members:
• Project Name
o The Grove at TC
• Vision Statement
o The Grove at TC is a welcoming and vibrant hub where residents and visitors come together
to enjoy Trophy Club’s prosperity.
• Guiding Principles
“A Welcoming and vibrant hub”
1. The Grove at TC is an intentional gathering space that serves as a signature gateway to Trophy
Club.
“Enhanced Connectivity and Accessibility”
2. Leverages HW 114 frontage to enhance accessibility and visibility.
3. Prioritizes pedestrian, and golf cart-friendly infrastructure to increase connectivity both within
The Grove and the surrounding neighborhoods.
“Thoughtful and integrated development”
4. Implements appropriate vertical mixed-use development, infrastructure, and area parking.
5. Provides a strong branding theme that is cohesive between proposed and existing properties.
“Maximized Economic Impact and Branding”
6. The Grove at TC is a strong economic driver by increasing sales and property tax revenue.
“A signature public amenity and community gathering space”
7. Incorporates a prominent anchor to activate the space, creates a lively atmosphere, and
strengthens the sense of Town identity.
8. DRAFT STAKEHOLDER QUESTIONS
1. Do you have any plans for updating or improving your tract. If so, what are they?
2. What current or future opportunities do you see on your property?
3. What are the current or future constraints/challenges on your tract?
4. What do you think would be the highest and best use for your property?
Page 9 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
5. What initiatives or strategies could improve the occupancy or increase sales tax revenue on your
property?
6. What signature amenities have you seen in other successful destination communities that would
work well for this area. (e.g. lighting, splash pad, public art, wayfinding signage, trails ect.)
7. What type of products do you believe would enhance a mixed-use look and feel and increase the
performance of your properties business?
8. What design elements can be introduced to make this a greater destination for you, your customers
and the region?
9. What are your hours of operation and when are the highest parking demands?
10. Do you have specific operations requirements and needs?
11. How would shared parking agreements and/or shared structured parking assist the property and/or
the long-term vision for the area?
12. If the city was able to reduce parking requirements and add more amenities in order to draw more
traffic, what would that look like to you?
13. If additional foot traffic is brought to the area, how would you take advantage of that?
14. What is your interest or appetite for multi-family residential developments within the district?
15. What is your 3-5 year business plan?
16. Do you foresee any Spin off business opportunities if a mixed use development is created?
17. Do you know about the EDC grant program or plan in participating?
9. STAKEHOLDER AND PUBLIC ENGAGEMENT SITE MAPS
• Existing Land Use
• Property Owner ID Map
• Mobility Map
• Site Constraints Map
• Base Map
10. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm
b. Determine notification timing – Promote during early voting? Promote at EDC meetings. Work with
communications team. Brandon to invite communications to next meeting 8/6.
i. Typically, no more than a month in advance.
ii. Opportunity to promote during early voting.
iii. Advertising model for pool and bobcat engagements.
iv. Potential EDC information table at early voting.
c. In-Person Open House with Input Boards
d. Online Input – Social Pinpoint seems to be preferred platform for this format.
i. Input boards for online input
Page 10 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
ii. Host on town’s website, social media, and council pages and news letter. Potential intro
video. 2 min.
iii. Open online survey first. Hold in-person session afterwards.
iv. Length of time?
1. May start during early voting (oct. 21)
2. Town Secretary has an e-mail in to election board to see if informational boards can
be set up.
3. 2 weeks ahead of oct. 21st for marketing of small area plan
4. Oct. 21st online survey goes live.
Page 11 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
09/03/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> April Duvall
> James Calaway
> Jill Lind
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Chris Branham
> Jason Claunch
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Upload requested data In Progress Trophy Wood Drive, HWY 114 plans, GIS
Utilities
Coord availability of stakeholders for meeting In Progress Trophy Club drafted letter 8/27 and sent out.
Now confirming dates. See below. Sent
email 8/30. Sending letter in mail 9/3.
Determine Online Engagement Survey Timing In Progress Oct. 21st – marketing begins
Nov. 5th – hard launch – survey goes live
Nov. 18th - In person engagement target
Draft Guiding Principles Completed. TTC to review draft principles and give any
final feedback on 9/3/24.
New Items
Page 12 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Prepare video and marketing material for
engagement
In progress Jill to coordinate with video company and
McA to provide some visuals.
ACTION ITEMS – MCADAMS
Prepare community engagement strategy Completed Evaluated Social pinpoint. TC determine
Survey Monkey is preferred.
Draft Guiding Principles Upon VS approval Completed Draft principles below.
Create shared folder for Census Data Completed
Prepare draft list of stakeholder questions Completed. Revised questions based on 8/06 comments
below.
Prepare maps for Stakeholder meetings Completed. Property owner map updated 8/22
New Items
Update project schedule Ongoing Updated provided to TC 9/3
Send maps to Jill for video In Progress
ACTION ITEMS – CATALYST
Obtain information from online sources Completed
New Items
Draft Market Study In Progress Draft sent to McA on 8/29. McA sent to TC
9/3.
2. GUIDING PRINCIPLES
Discuss further input from EDC Members:
• Project Name
o The Grove at TC
• Vision Statement
o The Grove at TC is a welcoming and vibrant hub where residents and visitors come together
to enjoy Trophy Club’s prosperity.
• Guiding Principles
“A Welcoming and vibrant hub”
1. The Grove at TC is an intentional gathering space that serves as a signature gateway to Trophy
Club.
“Enhanced Connectivity and Accessibility”
2. Leverages HW 114 frontage to enhance accessibility and visibility.
Page 13 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
3. Prioritizes pedestrian, and golf cart-friendly infrastructure to increase connectivity both within
The Grove and the surrounding neighborhoods.
“Thoughtful and integrated development”
4. Implements appropriate vertical mixed-use development, infrastructure, and area parking.
5. Provides a strong branding theme that is cohesive between proposed and existing properties.
“Maximized Economic Impact and Branding”
6. The Grove at TC is a strong economic driver by increasing sales and property tax revenue.
“A signature public amenity and community gathering space”
7. Incorporates a prominent anchor to activate the space, creates a lively atmosphere, and
strengthens the sense of Town identity.
3. DRAFT STAKEHOLDER QUESTIONS
1. Do you have any plans for updating or improving your tract. If so, what are they?
2. What current or future opportunities do you see on your property?
3. What are the current or future constraints/challenges on your tract?
4. What do you think would be the highest and best use for your property?
5. What initiatives or strategies could improve the occupancy or increase sales tax revenue on your
property?
6. What signature amenities have you seen in other successful destination communities that would
work well for this area. (e.g. lighting, splash pad, public art, wayfinding signage, trails ect.)
7. What type of products do you believe would enhance a mixed-use look and feel and increase the
performance of your properties business?
8. What design elements can be introduced to make this a greater destination for you, your customers
and the region?
9. What are your hours of operation and when are the highest parking demands?
10. Do you have specific operations requirements and needs?
11. How would shared parking agreements and/or shared structured parking assist the property and/or
the long-term vision for the area?
12. If the city was able to reduce parking requirements and add more amenities in order to draw more
traffic, what would that look like to you?
13. If additional foot traffic is brought to the area, how would you take advantage of that?
14. What is your interest or appetite for multi-family residential developments within the district?
15. What is your 3-5 year business plan?
16. Do you foresee any Spin off business opportunities if a mixed use development is created?
17. Do you know about the EDC grant program or plan in participating?
4. STAKEHOLDER AND PUBLIC ENGAGEMENT SITE MAPS
• Existing Land Use
Page 14 of 16
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
• Property Owner ID Map
• Mobility Map
• Site Constraints Map
• Base Map
5. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm
b. In-Person Open House with Input Boards
c. Online Input – TC determine Survey Monkey is preferred platform.
i. Input boards for online input
ii. Host on town’s website, social media, and council pages and news letter. Potential intro
video. 2 min.
iii. Open online survey first. Hold in-person session afterwards.
iv. Length of time
1. May start during early voting (oct. 21) – board for advertising on site during early
voting.
2. Town Secretary has an e-mail in to election board to see if informational boards can
be set up during early voting.
3. 11/5/24 Survey goes live – stays up through 11/19.
d. McA to send maps to Jill to use on website. Doing 2 videos.
i. Drone, lifestyle shots (representative of where we want to take it). Getting quote by 9/3.
6. STAKEHOLDER INTERVIEW DATES
9/9/24 at 2:00 Hampton Inn (Raj Chudasama) – In Person
9/10/24 at 11:00 Homewood Suites (Erin)
Vineyards (Doug) – after the 16th
7. OTHER ITEMS
> Brandon, Tamara, Randi, and Jameson to meet on Friday at 3:00 to prepare for stakeholder interviews.
> Recommendation to show project schedule and vision statement to stakeholders and describe purpose of
the small area plan.
> Discussed property owner information specifically for Trophy Club WSS, LLC (aka Provident Realty) and that
we were starting with operator of extended stay and should pull in representative with Provident at some
point to get their feedback. Discussed the desired potential for Provident Realty to become a big player in
this effort.
Page 15 of 16
Project ScheduleJuneMayAprilMarchFeb.Jan.Dec.Nov.Oct.Sept.Aug.JulyProject Program + KickoffStakeholder FeedbackInventory + AnalysisMarket StudyCommunity EngagementPlan ScenariosPreferred Concept PlanAdoptionImplementationKick-off + Site VisitDraft ScenariosScenario Council WorkshopMarket StudyOpen House or WorkshopDetermine StrategiesPresent Concept + Document DraftCollect DataCouncil Meeting + Final DocumentMonthly Meeting's with Project Team + StaffInterviews + SummaryEXPLOREEXPLOREEVALUATEEVALUATEConstraints MapENVISIONENVISIONSummary of FindingsENACTENACTEXECUTEEXECUTERecommendations + On-going Implementation1.Completed 7/1/242.Property owner letter sent week of 8/263.Targeting meetings 9/2-9/6 or 9/8-9/144.Completed 8/30/245.Draft sent 8/29; to be finalized by 9/306.Confirmed open house and dates 8/267.Met with Social Pinpoint for online option 8/22 8.Confirmed Survey Monkey for online option 8/279.Marketing for open house begins 10/2110.Hard launch for online option11/4 11.In person open house 11/1821367845Page 16 of 16