08.22.2024 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION 4B
1 Trophy Wood Drive
Trophy Club, Texas 76262
August 22, 2024 5:30 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to three (3) minutes or the time limit determined by the
Presiding Officer. Each speaker must have submitted their request to speak by completing
the Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Consider approval of the July 15, 2024, Economic Development Corporation Regular
Meeting Minutes.
2. Discuss updates from the small area plan meetings held on July 23, 2024, and August 6,
2024.
3. Discuss updates of the Thrive Business Grant.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
CERTIFICATION
Page 1 of 17
I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: August 16, 2024, at 2:00 p.m, and said Notice
of Meeting was also posted concurrently on the Town’s website in accordance with Texas
Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
/s/ Tammy Dixon
Tammy Dixon, Town Secretary
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: August 22, 2024
FROM: Tammy Dixon, Town Secretary
AGENDA ITEM: Consider approval of the July 15, 2024, Economic Development Corporation
Regular Meeting Minutes.
BACKGROUND/SUMMARY: The Economic Development Corporation held a regular meeting on
July 15, 2024.
BOARD REVIEW/CITIZEN FEEDBACK:
FISCAL IMPACT:
LEGAL REVIEW:
ATTACHMENTS:
1. 07.15.2024 EDC draft minutes
ACTIONS/OPTIONS:
Move to approve the July 15, 2024, Economic Development Corporation Regular Meeting
Minutes.
Page 3 of 17
Town of Trophy Club Economic Development Corporation Meeting Minutes
July 14, 2024, 7:00 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
President Mann called the meeting to order at 7:02 p.m.
EDC BOARD MEMBERS PRESENT
John Mann, President
John Rybeck, Secretary
Joseph Longo
Andrew Borgan
James Calaway
Scott Hinshaw
EDC DIRECTORS ABSENT
Teri Addington, Vice President
STAFF PRESENT
Brandon Wright, Town Manager
Tammy Dixon, Town Secretary
Tamara Smith, Assistant to the Town Manager
April Duvall, Director of Finance
Matt Cox, Director of Community Development
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the May 16, 2024, Economic Development Corporation Meeting
Minutes.
Director Longo moved to approve the May 16, 2024, meeting minutes. Secretary Ryback
seconded the motion.
VOTE ON THE MOTION
AYES: Mann, Rybeck, Longo, Borgan, Hinshaw, Calaway
NAYES: None
ABSENT: Addington
VOTE: 6-0-1
Page 4 of 17
EDC Meeting Minutes – July 15, 2024 Page 2
2. Consider approval of the Economic Development Corporation FY 2024-2025 Budget.
Tamara Smith, Assistant to the Town Manager, presented the FY 2024-2025 budget for
review, comparing the current year's budget against the proposed budget for FY 25. Revenues are
projected to decrease from $753,125 to $675,000, reflecting conservative sales tax estimates
despite an increase in interest income. Expenditures are projected to increase from $634,426 to
$653,965, mainly due to the addition of legal services. Personnel expenses were reallocated to
include 15% of both the town manager and assistant to the town manager, with an additional
$10,000 for administrative services transferred to the general fund. Expenditures also include
provisions for professional outside services and the Thrive Business Grant Program, projected at
$150,000 for FY 25. The advertising budget fluctuates based on promotional items needed for
Economic Development Corporation events. Ms. Smith and Town Manager Wright answered
questions from the Board.
President Mann moved to approve the Economic Development Corporation FY 2024-2025
Budget. Director Longo seconded the motion.
VOTE ON THE MOTION
AYES: Mann, Rybeck, Longo, Borgan, Hinshaw, Calaway
NAYES: None
ABSENT: Addington
VOTE: 6-0-1
3. Discuss updates from the small area plan meeting held on July 8, 2024.
Ms. Smith and Town Manager Wright provided an update on the small area plan for Trophy
Wood Drive, reporting on the kickoff meeting with McAdams held on July 8th. Key discussions
included calendar coordination, document requirements, and vision objectives for the area. The
McAdams team emphasized creating a distinct identity and sense of place, considering
community input, and engaging property owners early in the process. The plan involves ongoing
biweekly updates, community engagement strategies like focus groups and surveys, and ensuring
transparent communication. The goal is to make the area a destination that reflects community
desires and attracts both local and external visitors.
ADOURN
President Mann adjourned the meeting at 7:34 p.m.
_____________________________
John Mann, President
____________________________
John Rybeck, Secretary
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: August 22, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Discuss updates from the small area plan meetings held on July 23, 2024, and
August 6, 2024.
BACKGROUND/SUMMARY: The Economic Development Corporation (EDC) is undertaking
a comprehensive small area plan for properties adjacent to State Highway 114 Frontage Road
and Trophy Wood Drive. The aim is to redefine the property layout with a focus on various
priorities, including enhancing economic resilience, fostering service-based employment,
improving overall quality of life, promoting sustainability, enhancing pedestrian safety and
walkability, facilitating future development, and addressing area parking needs.
In May 2024, the EDC and Town Council both approved a professional services contract with
McAdams to undertake the small area plan process. The kick-off meeting was conducted on
July 8, 2024. Meetings are anticipated to be conducted every two weeks, and minutes will be
made available for the EDC to review and discuss during future meetings. The meeting minutes
from July 23, 2024, and August 6, 2024, are attached for informational purposes.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 2024-07-23 Minutes
2. 2024-08-06 minutes
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
Page 6 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING MINUTES
Text in red is minutes from discussion held during meeting.
MEETING DATE:
07/23/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> April Duvall
> James Calaway
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Jason Claunch
> Chris Branham
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Upload requested data In Progress Partially complete;
Send Catalyst latest census information In Progress Jameson Pinson to make folder for census
data for Town to add data
Potential Project/Plan Names In Progress Trophy « place » ; something quaint. Joe
and John to prepare names for next meeting
(8/6).
Coord availability of stakeholders for meeting Not Started Determine time frame for meeting; McA to
prepare maps. Target after Labor Day. First
touchpoint communication to come from TC
right after next biweekly meeting (8/6) and
Page 7 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
provide two week notice. Target 8/16
notification and hold meetings first two
weeks of September (9/3-9/12)
New Items
ACTION ITEMS – MCADAMS
Provide meeting minutes of kick off Completed
Set up dropbox/file share folder for data
sharing
Completed
Prepare draft list of stakeholder questions In Progress Due by 8/6 Randi and Jameson
Coord with Town’s GIS In Progress Suja reached out to Thad and Denton
County
Prepare draft vision statement Completed Draft below; input needed see notes
Joe/John to review and send back to staff by
8/2; to McA by 8/5 or 6
Prepare community engagement strategy Completed Draft below; input needed see notes
Draft Guiding Principles Upon VS approval Not Started
New Items
ACTION ITEMS – CATALYST
Obtain information from online sources In Progress
Set up dropbox/file share folder for data
sharing
Completed
New Items
2. INPUT FROM EDC
Feedback + direction is good; stay the course
Page 8 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
3. DRAFT VISION STATEMENT
[INSERT AREA PLAN NAME] is a lively introduction to Trophy Club that integrates a
unique blend of uses and gathering spaces to cultivate a vibrant district where
community and visitors connect for an enriching local experience.
Joe and John to confirm vision statement. Will send version back to staff by 8/2 and to McAdams by 8/6.
4. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm
b. Determine notification timing – Promote during early voting? Promote at EDC meetings. Work with
communications team. Brandon to invite communications to next meeting 8/6.
c. In-Person Open House with Input Boards
d. Online Input – survey monkey. McA to confirm it works with this format.
i. Input boards for online input
ii. Host on town’s website?
iii. Length of time?
5. DRAFT TABLE OF CONTENTS FOR AREA PLAN DOCUMENT
a. Executive Summary
b. Characteristics
i. Community
1. Market Study
ii. Site – this section will identify challenges of the area
c. Visioning
i. Vision Statement; Guiding Principles
ii. Stakeholder Interviews
iii. Community Engagement + Feedback
d. Concept Plan
i. Scenario Plans + Feedback
ii. Final concept plan
iii. Placemaking
e. Implementation
i. Short term items
ii. Long term items
iii. Matrix
Page 9 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Meeting Notes:
Updated Data Request. Strikethrough indicates completed.
Item No. Property Data Type
1 Indian Creek Townhomes Plat and Record As-builts / GIS
2 The Vineyards/Plantation Oaks Plat and Record As-builts / GIS
3 HG Supply Developer’s Agreement Ordinance
4 Baylor Medical Center at Trophy Club Plat and Record As-builts / GIS
5 Homewood Suites by Hilton Plat and Record As-builts / GIS
6 Trophy Club EDC (TAD Parcel 41328345) Property Survey / GIS
7 HG Supply Plat and Record As-builts / GIS
8 Hampton Inn & Suites Plat and Record As-builts / GIS
9 Lot 3R2, Block A Trophy Wood Business Center GIS / Proposed PD Documents
10 Trophy Wood Drive Record As-builts / GIS
11 Trophy Club Town Hall Plat and Record As-builts / GIS
12 Lot 5, Block B Trophy Wood Business Center Plat and Record As-builts / GIS
13 TW King Road Record As-builts / GIS
14 Woodspring Suites Plat and Record As-builts / GIS
15 David Crumpton DDS Plat and Record As-builts / GIS
16 Holiday Inn Plat and Record As-builts / GIS
17 Trophy Club EDC (TAD Parcel 41451597) Plat and Record As-builts / GIS
18 SH 114 Improvement Plans Construction Plans
19 OHP Easements that encumber both EDC
properties
Recorded Instrument/Document
20 Public Utilities within area (with above ground
appurtenances)
GIS
21 Any other proposed plans within area Approved Plans
22 Property and business Owners for above
properties
Contact Information
GIS Needs:
TC contracts with Denton County GIS (Sarah)
Utilities through TCMUD (Halff)
Parcels – DC
Roads – DC
Page 10 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Sidewalks – DC
Trails - ? not applicable
Zoning – Online Map for TC by TNP – Matt Cox asking TNP
Land Use - ? – Matt Cox asking TNP
Water + Sewer - Halff – McA can coordinate with Halff for data. Matt Cox to send contact info for Halff
New townhome development contact – Matt Cox to send contact info
Page 11 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
MEETING DATE:
08/06/2024
ATTENDEES:
TOWN STAFF
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Matt Cox
> April Duvall
> James Calaway
> Jill Lind
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Jason Claunch
> Chris Branham
AGENDA:
1. UPDATE ON ACTION ITEMS
ACTION ITEMS – TOWN OF TROPHY CLUB
ITEM STATUS COMMENTS
Upload requested data In Progress Partially complete; Trophy Wood Drive, HWY
114 plans, GIS Utilities
Send Catalyst latest census information In Progress
Potential Project/Plan Names Complete Joe and John to prepare names for next
meeting (8/6).
Coord availability of stakeholders for meeting Not Started Determine time frame for meeting; McA to
prepare maps. Target after Labor Day. First
touchpoint communication to come from TC
right after next biweekly meeting (8/6) and
provide two week notice. Target 8/16
Page 12 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
notification and hold meetings first two
weeks of September (9/3-9/12)
Online Engagement Survey Timing In Progress TTC Communications team
New Items
ACTION ITEMS – MCADAMS
Provide meeting minutes of kick off Completed
Set up dropbox/file share folder for data
sharing
Completed
Coord with Town’s GIS In Progress Half contact for GIS utilities requested.
Prepare draft vision statement Completed Joe/John to review and send back to staff by
8/2; to McA by 8/5 or 6
Prepare community engagement strategy In Progress Target Date – 11/18
Start work with TTC Communications Team
Draft Guiding Principles Upon VS approval Not Started Complete for next meeting
Create shared folder for Census Data Completed
Prepare draft list of stakeholder questions In Progress See Questions below for input.
Prepare maps for Stakeholder meetings In Progress
New Items
ACTION ITEMS – CATALYST
Obtain information from online sources In Progress
New Items
2. INPUT FROM EDC
Discuss further input from EDC Members:
• Draft Vision Statement input
[INSERT AREA PLAN NAME] is a lively introduction to Trophy Club that integrates a unique blend of uses and
gathering spaces to cultivate a vibrant district where community and visitors connect for an enriching local
experience.
The Grove at TC is a welcoming and vibrant hub where residents and visitors come together to enjoy Trophy
Club’s prosperity.
• Potential Project Names
o The Grove at TC
Page 13 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
3. DRAFT STAKEHOLDER QUESTIONS
1. Do you have any plans to further develop or redevelop your tract and if so, what are they?
2. Do you have any plans for updating or improving your tract and if so, what are they?
3. Where do you see an opportunity or need to partner with the Town on upgrades and
improvements? Move question 3 down in the list. Focused conversation about parking and street
alignments. Additional questions?
4. What are the current or future opportunities on your tract?
5. What are the current or future constraints/challenges on your tract?
6. What do you think would be the highest and best use for your property?
7. What initiatives or big moves could improve the occupancy or sales tax on your property?
8. What amenities would you like to see if the city made additional improvements (lighting, splashpad,
art, wayfinding, benches, trails)? Look at re-wording. What signature amenities have you seen in
other successful destination communities?
9. What type of developments do you feel would encourage or create more of a mixed-use look and
feel and/or expand the Town’s tax base? Consider re-word. What would increase your top line
revenue.
10. What design elements can be introduced to aid in connectivity to the rest of the town? How to
create a destination. What type of destination would they like to see. What elements would make
this a greater destination for you, your customers and the region?
11. What word or words would you use to describe the “Brand” for the district? TC, The Grove
12. What are your hours of operation and when are the highest parking demands?
13. Operations requirements and needs?
14. How would shared parking agreements and/or shared structured parking assist the property and/or
the long-term vision for the area?
15. Possible town center architect questions for public engagement time period.
16. Would you be open to lower parking requirements if not needed in lieu of shared amenities? If city
was able to reduce parking requirements and add more amenities what would that look like? What
amenities would you be willing to trade for more traffic? Parking proximity.
17. If additional foot traffic is brought to the area, how would you take advantage of that?
18. Desire/appetite for MF residential within the district.
19. 3-5 year business plan?
20. Spin off business opportunities?
21. Know about the grant program or plan in participating?
Page 14 of 17
PROJECT STATUS MEETING > TROPHY CLUB SMALL AREA PLAN
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
4. STAKEHOLDER AND PUBLIC ENGAGEMENT SITE MAPS
• Existing Land Use
• Property Owner ID Map
• Mobility Map
• Site Constraints Map
5. COMMUNITY ENGAGEMENT STRATEGY
a. Date – Team agreed on 11/18 as target date for open house meeting. Offer two sessions: 1) 12-2pm
and 2) 6-8pm
b. Determine notification timing – Promote during early voting? Promote at EDC meetings. Work with
communications team. Brandon to invite communications to next meeting 8/6. Typically, no more
than a month in advance. Opportunity to promote during early voting. Advertising model for pool
and bobcat engagements. Potential EDC information table at early voting.
c. In-Person Open House with Input Boards
d. Online Input – survey monkey. McA to confirm it works with this format.
i. Input boards for online input
ii. Host on town’s website, social media, and council pages and news letter. Potential intro
video. 2 min.
iii. Open online survey first. Hold in-person session afterwards.
iv. Length of time? Early voting oct. 21.
Page 15 of 17
ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: August 22, 2024
FROM: Tamara Smith, MSL, Assistant to the Town Manager
AGENDA ITEM: Discuss updates of the Thrive Business Grant.
BACKGROUND/SUMMARY: On July 11, 2023, the Economic Development Corporation (EDC)
discussed and considered a grant program tailored to benefit businesses within the Trophy
Club community. The EDC deliberated and expressed the desire to support projects
encompassing exterior and interior enhancements, equipment, and signage upgrades.
Moreover, the Board has advocated for a nominal contribution from businesses in the form of
matching funds, which will foster a sense of mutual accountability.
The Board allocated $300,000 to the grant program for FY 2023-2024. The proposed program
would be a yearly application with an evaluation and presentation to the EDC. A formal
agreement will follow with progress reporting, final inspections, and performance
requirements.
The Thrive Business Grant program offers reimbursable matching grants (75%) of up to $20,000
to support facade enhancements, sign improvements, interior renovations, equipment
upgrades, and other critical investments. Under the terms of the grant, work must begin within
six months from the date of the award. Grantees will be required to submit regular progress
reports, including financial statements, photos, and updates on project milestones. Failure to
meet specified performance requirements as set forth in each agreement will require 100%
repayment of the grant dollars received.
On October 11, 2023, staff presented a draft of the grant program to the Economic
Development Corporation (EDC) for review. The proposal was then discussed and approved by
the EDC Board during its meeting on February 27, 2024. Following this, the Thrive Business
Grant received Town Council approval on May 28, 2024. The grant program was officially
opened to the public on July 8, 2024.
Since the program's launch, the Town Manager, Communications Director, and Assistant to the
Town Manager have conducted site visits to businesses located along Trophy Club Drive,
Highway 114 Frontage Road, and PD 30. Additional site visits are planned for a future date.
As of today, we have received one application, with the deadline for submissions set for
September 30, 2024. We will continue to monitor and provide updates on the grant program’s
progress.
BOARD REVIEW/CITIZEN FEEDBACK:
Page 16 of 17
FISCAL IMPACT: The Board allocated $300,000 from the EDC 4B Fund for the Fiscal Year 2023-
2024 grant program. For the Fiscal Year 2024-2025, the budget includes a cap of $150,000 for
the Thrive Grant Program. This arrangement ensures that the remaining $150,000 will be
available for the grant program in subsequent years.
LEGAL REVIEW:
ATTACHMENTS:
None
ACTIONS/OPTIONS:
This agenda item is being presented for discussion only. No action will be taken by the
Economic Development Corporation Board for this agenda item.
Page 17 of 17