07.15.2024 EDC Agenda Packet
TOWN OF TROPHY CLUB
MEETING AGENDA
ECONOMIC DEVELOPMENT
CORPORATION 4B
1 Trophy Wood Drive
Trophy Club, Texas 76262
July 15, 2024 7:00 PM Council Chambers
CALL TO ORDER AND ANNOUNCE A QUORUM (at 7:00 p.m. or immediately following
Park Board Meeting, whichever is later)
PUBLIC COMMENT(S)
This is an opportunity for citizens to address the Board/Commission on any matter pursuant
to Texas Government Code Sec. 551.007. The Board/Commission is not permitted to
discuss or take action on any presentations made concerning matters that are not listed on
the agenda. Presentations are limited to matters over which the Board/Commission has
authority. Speakers have up to four (4) minutes or the time limit determined by the Presiding
Officer. Each speaker must have submitted their request to speak by completing the
Speaker’s Form or may email tdixon@trophyclub.org
REGULAR ITEMS
1. Consider approval of the May 16, 2024, Economic Development Corporation Regular
Meeting Minutes.
2. Consider approval of the Economic Development Corporation FY 2024-2025 Budget.
3. Discuss updates from the small area plan meeting held on July 8, 2024.
ADJOURN
The Board/Commission may convene into executive session to discuss posted items as
allowed by Texas Government Code Sections 551.071 through 551.076 and Section
551.087.
Notice is hereby given that a quorum of the Town of Trophy Club Town Council may be in
attendance at this meeting. The Town Council will not deliberate or take any action.
CERTIFICATION
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I do hereby certify that the Notice of Meeting was posted on the bulletin board at the Town Hall
for the Town of Trophy Club, Texas, in a place convenient and readily accessible to the general
public at all times on the following date and time: July 12, 2024, at 1:45 p.m., and said Notice of
Meeting was also posted concurrently on the Town’s website in accordance with Texas
Government Code Ch. 551 at least 72 hours prior to the scheduled time of said meeting.
__________________________________
Maggie McCormick-Krukowski, Records Analyst
If you plan to attend this public meeting and have a disability that requires special needs,
please contact the Town Secretary’s Office at 6822372900, 48 hours in advance, and
reasonable accommodations will be made to assist you.
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: July 15, 2024
FROM: Tammy Dixon, Town Secretary
AGENDA ITEM: Consider approval of the May 16, 2024, Economic Development Corporation
Regular Meeting Minutes.
BACKGROUND/SUMMARY: The Economic Development Corporation held a regular meeting on
May 16, 2024.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: N/A
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 05.16.2024 EDC draft minutes
ACTIONS/OPTIONS:
Move to approve the May 16, 2024, Economic Development Corporation regular meeting
minutes.
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Town of Trophy Club Economic Development Corporation Meeting Minutes
May 16, 2024, 6:30 p.m., Regular Meeting
1 Trophy Wood Drive, Trophy Club, Texas 76262
CALL TO ORDER
President Mann called the meeting to order at 6:30 p.m.
EDC BOARD MEMBERS PRESENT
John Mann, President
Teri Addington, Vice President
John Rybeck, Secretary
Joseph Longo
Andrew Borgan
EDC DIRECTORS ABSENT
James Calaway
Scott Hinshaw
STAFF PRESENT
Brandon Wright, Town Manager
Tammy Dixon, Town Secretary
Elizabeth Yelverton, Associate Attorney, Town Attorney ’s Office
April Duvall, Director of Finance
Matt Cox, Director of Community Development
PUBLIC COMMENTS
There were none.
REGULAR ITEMS
1. Consider approval of the April 18, 2024, Economic Development Corporation Regular
Meeting Minutes.
Vice President Addington moved to approve the April 18, 2024, meeting minutes. Director
Longo seconded the motion.
VOTE ON THE MOTION
AYES: Mann, Addington, Rybeck, Longo, Borgan
NAYES: None
ABSENT: Hinshaw, Calaway
VOTE: 5-0-2
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EDC Meeting Minutes – May 16, 2024 Page 2
2. Consider approval of a professional consulting services agreement between the Town of
Trophy Club Economic Development Corporation and The John R. MacAdams Company,
Inc. DBA McAdams for a Small Area Plan in a not-to-exceed amount of $89,437; and
authorization for the Town Manager to execute same on behalf of the Corporation.
Town Manager Wright provided the following update:
A request for proposals was issued on March 25, 2024, for a comprehensive small area
plan targeting properties near State Highway 114 Frontage Road and Trophy Wood Drive with
the following objectives:
• Enhance economic resilience
• Foster service-based employment
• Improve quality of life
• Promote sustainability
• Enhance pedestrian safety and walkability
• Facilitate future development
• Address parking needs
Mr. Wright explained that the submission period closed on April 18, 2024, and that three EDC
Board members along with four staff members reviewed the proposals and conducted interviews.
They recommended selecting McAdams due to their skillset, experience with similar projects, and
understanding the plan’s goals. He stated that if the Board approved the agreement, it would
then go to the Town Council for final approval.
Mr. Wright introduced the McAdams team: Jameson Pinson, McAdams Project Manager;
Randin Rivera, McAdams Planning Lead; and Jason Claunch of Catalyst. Each team member
introduced themselves, gave a presentation highlighting their experience and successful small
area plans they have been involved in, discussed their approach to the proposed project, and
answered questions from the Board.
Vice President Addington moved to approve a professional consulting services agreement
between the Town of Trophy Club Economic Development Corporation and The John R.
MacAdams Company, Inc. DBA McAdams for a Small Area Plan in a not-to-exceed amount of
$89,437; and authorize the Town Manager to execute same on behalf of the Corporation.
President Mann seconded the motion.
VOTE ON THE MOTION
AYES: Mann, Addington, Rybeck, Longo, Borgan
NAYES: None
ABSENT: Hinshaw, Calaway
VOTE: 5-0-2
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EDC Meeting Minutes – May 16, 2024 Page 3
ADOURN
President Mann adjourned the meeting at 7:16 p.m.
_____________________________
John Mann, President
____________________________
John Rybeck, Secretary
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: July 15, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Consider approval of the Economic Development Corporation FY 2024-2025
Budget.
BACKGROUND/SUMMARY: The Economic Development Corporation (EDC) is required to
approve its FY 2025 Budget prior to consideration by the Town Council. Per EDC bylaws, Article
IV Functional Corporate Duties and Requirements, Section 2, Annual Corporate Budget, the
Board shall adopt a proposed budget of expected revenues and proposed expenditures for the
ensuing fiscal year.
The attached document includes the EDC budget for how the 0.5% sales tax dedicated to
economic development is anticipated to be spent in the upcoming fiscal year. The total
proposed revenue for FY 2025 is $675,000 with proposed expenditures of $653,965. Total sales
tax revenues collected in FY 2023 were $767,911, and the FY 2025 Budget amount reflects a
conservative budgeting approach to anticipated revenues to ensure that revenue collection
targets are met and/or exceeded. The total expenditure of $653,965 includes $150,000
anticipated for the Thrive business program. While the total authorized allotment for the
Thrive program is $300,000, the full amount is not expected to be spent within the first fiscal
year of the program being active. The professional outside services account has been increased
from previous years for costs related to the small area plan in the area of Trophy Wood Drive.
Legal services were also added to the FY 2025 Budget for ongoing legal fees associated with
attempted recapture of amounts owed to the EDC. The process for allocating General Fund
costs to the EDC was revised in the FY 2025 Budget. Instead of direct payroll costs being
charged to the EDC Fund, 15% of the Town Manager and Assistant to the Town Manager
personnel costs plus $10,000 for other administrative functions are set up as a transfer
between funds to reimburse the General Fund for the cost of staff support for the economic
development function.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: In FY 2025, the proposed revenue amount for the EDC Fund is $675,000, and
the proposed expenditure is $653,965.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. EDC4B Proposed Budget 07-12-24
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ACTIONS/OPTIONS:
Staff recommends that the Economic Development Corporation Board move to approve the
Economic Development Corporation FY 2024-2025 Budget.
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TOWN OF TROPHY CLUB, TEXAS
Annual Program of Services
EDC FY 2022
ACTUAL
FY 2023
AMENDED
FY 2023
ACTUAL
FY 2024
AMENDED
FY 2024
ESTIMATE
FY 2025
PROPOSED
FY 2026
PROJECTED
FY 2027
PROJECTED
Starting Net Position 365,706$ 212,994$ 681,082$ 748,531$ 1,246,099$ 1,550,959$ 1,571,995$ $ 1,593,662
Revenue
Sales Tax ‐ General $ 600,000 $ 700,000 $ 767,911 $ 700,000 $ 560,885 $ 650,000 $ 669,500 $ 689,585
Interest Income 4,080 500 43,606 500 48,640 25,000 25,750 26,523
Miscellaneous Revenue 53,625 52,625 ‐ 52,625 ‐ ‐ ‐ ‐
Total Revenue 669,048$ 753,125$ 811,517$ 753,125$ 609,525$ 675,000$ 695,250$ 716,108$
Expenses
Personnel
Salaries $ ‐ $ ‐ $ ‐ $ 33,707 $ 16,055 $ ‐ $ ‐ $ ‐
Overtime ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Longevity ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Certification Pay ‐ ‐ ‐ 180 1,273 ‐ ‐ ‐
Cell Phone Stipend ‐ ‐ ‐ 180 75 ‐ ‐ ‐
Retirement ‐ ‐ ‐ 4,453 2,480 ‐ ‐ ‐
Medical Insurance ‐ ‐ ‐ 2,164 933 ‐ ‐ ‐
Dental Insurance ‐ ‐ ‐ 185 82 ‐ ‐ ‐
Vision Insurance ‐ ‐ ‐ 39 17 ‐ ‐ ‐
Life Insurance & Other ‐ ‐ ‐ 248 51 ‐ ‐ ‐
Social Security Taxes ‐ ‐ ‐ 2,090 1,034 ‐ ‐ ‐
Medicare Taxes ‐ ‐ ‐ 489 261 ‐ ‐ ‐
Unemployment Taxes ‐ ‐ ‐ 38 ‐ ‐ ‐ ‐
Workers' Compensation ‐ ‐ ‐ 138 25 ‐ ‐ ‐
Auto/Housing Allowance ‐ ‐ ‐ ‐ 2 ‐ ‐ ‐
Total Personnel ‐$ ‐$ ‐$ 43,909$ 22,288$ ‐$ ‐$ ‐$
Professional Outside Services $ 15,000 $ 50,000 $ 5,000 $ 50,000 $ 50,000 $ 80,000 $ 82,400 $ 84,872
Legal Services ‐ ‐ ‐ ‐ ‐ 20,000 20,600 21,218
Auditing 5,000 5,000 5,000 5,000 4,269 5,100 5,253 5,411
Advertising 35,000 25,000 5,658 25,000 4,322 8,000 8,240 8,487
Legal Notices ‐ ‐ ‐ ‐ ‐ 1,000 1,030 1,061
Printing 200 500 ‐ 500 ‐ 250 258 265
Schools & Training 1,000 3,000 ‐ 3,000 ‐ 3,000 3,090 3,183
Dues & Membership 1,200 2,500 ‐ 2,500 2,500 ‐ ‐ ‐
Travel & Per Diem 750 2,000 ‐ 2,000 912 3,000 3,090 3,183
Office Supplies 200 500 ‐ 500 ‐ ‐ ‐ ‐
Miscellaneous Expense 4,000 4,000 2,500 4,000 ‐ ‐ ‐ ‐
Incentive Programs ‐ ‐ ‐ 300,000 ‐ 100,000 103,000 106,090
Thrive Business Grant ‐ ‐ ‐ ‐ ‐ 150,000 154,500 159,135
Depreciation Expense ‐ EDC ‐ ‐ 24,691 ‐ ‐ ‐ ‐ ‐
Bond Interest ‐ ‐ 1,333 ‐ ‐ ‐ ‐ ‐
Paying Agent Fees 408 416 800 408 400 400 412 424
Transfer to General Fund 40,000 40,000 ‐ 40,000 40,000 80,752 83,175 85,670
Transfer to General Fund/DSR ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Transfer to Debt Service 200,257 201,518 201,518 201,518 202,263 202,463 208,536 214,792
Total Expenses 303,015$ 334,434$ 246,500$ 634,426$ 304,665$ 653,965$ 673,584$ 693,791$
Net Increase (Decrease) 366,033$ 418,691$ 565,016$ 118,699$ 304,860$ 21,035$ 21,666$ 22,316$
Ending Net Position $ 731,739 $ 631,686 $ 1,246,099 $ 867,231 $ 1,550,959 $ 1,571,995 $ 1,593,662 $ 1,615,979
POSITION TITLE FY 2023 FY 2024 FY 2025
TOWN MANAGER 1.00 0.15 0.00
TOTAL FTEs 1.00 0.15 0.00
PERSONNEL SCHEDULE
80% Funded by General Fund ‐ 5% Funded by Hotel Occupancy
Fund
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ECONOMIC DEVELOPMENT CORPORATION
4B COMMUNICATION
MEETING DATE: July 15, 2024
FROM: Brandon Wright, Town Manager
AGENDA ITEM: Discuss updates from the small area plan meeting held on July 8, 2024.
BACKGROUND/SUMMARY: The Economic Development Corporation (EDC) is undertaking
a comprehensive small area plan for properties adjacent to State Highway 114 Frontage Road
and Trophy Wood Drive. The aim is to redefine the property layout with a focus on various
priorities, including enhancing economic resilience, fostering service-based employment,
improving overall quality of life, promoting sustainability, enhancing pedestrian safety and
walkability, facilitating future development, and addressing area parking needs.
In May 2024, the EDC and Town Council both approved a professional services contract with
McAdams to undertake the small area plan process. The kick-off meeting was conducted on
July 8, 2024. Meetings are anticipated to be conducted every two weeks, and minutes will be
made available for the EDC to review and discuss during future meetings. The meeting minutes
from the July 8, 2024 Kick-off Meeting are attached for informational purposes.
BOARD REVIEW/CITIZEN FEEDBACK: N/A
FISCAL IMPACT: The total amount for the Small Area Plan is $89,437, which will be expended
from the Economic Development Corporation Fund.
LEGAL REVIEW: N/A
ATTACHMENTS:
1. 7.8.2024 Kick Off Meeting Meeting Minutes
ACTIONS/OPTIONS:
This agenda item is being presented for discussion and feedback purposes only. No action will
be taken by the Economic Development Corporation Board for this agenda item.
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SMALL AREA PLAN KICK OFF MEETING > TROPHY CLUB
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
Location of Meeting:
Community Conference Room 302
Town Hall
1 Trophy Wood Drive
Trophy Club, TX 76262
ATTENDEES:
TOWN STAFF/STAKE HOLDERS
> Tamara Smith
> Brandon Wright
> Joseph Longo
> John Ryback
> Paul Jablonski
DESIGN TEAM
> Jameson Pinson
> Randi Rivera
SUBCONSULTANTS
> Jason Claunch
AGENDA: JULY 8, 2024
2:00 Introductions
2:15 Project Basics
• Communication Preferences
o -Bi-weekly PM coordination meeting
• Bi-weekly meeting discussed to be at the preferred time of
1:00 p.m. on Tuesdays.
• GIS and Data Requests
o Site as-builts
• A hardcopy of the data request list was handed out during
the meeting.
• Matt Cox will be the main point of contact for the town
concerning data requests.
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SMALL AREA PLAN KICK OFF MEETING > TROPHY CLUB
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
• HG Supply Co. developer agreement request was clarified
to be information regarding the parking agreement.
• Town to work with TXDot, Westlake or Jacob Reinder with
Half Associates to obtain HW 114 plans.
• McAdams to set up Drop Box or One Drive link for data
requests to be uploaded/shared.
•
o Requests needed for Market Analysis
• Catalyst will obtain the majority of information required
from online services, but do need planned and active
project information.
• Tamara to send over latest census information from recent
project to Catalyst.
2:30 What does Success Look Like?
• Desired outcomes
o Town’s 3rd renaissance. Need to plan ahead
o Intentional gathering space for community
o Place of identity
o Intentionally planned and something the Town will be proud of
o Vibrancy and activation
o Increased sales and property tax
o Mitigate leakage
o Need for an anchor attraction or public amenity
o Signature gateway to Trophy Club
o Must have a development theme even with existing properties
o Branding will be extremely important to create draw
o Take advantage of the HW114 frontage (47k VPD)
o Plan for golf cart and pedestrian usage
o Increase pedestrian connections to the west from neighborhood.
o Add a park setting
o Cozy friendly community atmosphere
o Need for vertical mixed use
o Appropriate density (rentals won’t be ideal)
o Coordinated infrastructure
o Area parking
• Relationship to the Strategic Plan
o Ensure plan has touch points to the strategic plan
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SMALL AREA PLAN KICK OFF MEETING > TROPHY CLUB
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
• Quality of Life (beautification and sense of place)
• Support thriving businesses
• Take advantage of new infrastructure
•
• Issues/Constraints/Opportunities/Competition
o HW 114 frontage both an opportunity and constraint
• Work with new off ramp location
• 47,000 vpd
• Direct access to 114
• High visibility to 114
o Working around existing facilities
o No additional pedestrian paths to the planning area
o Fragmented Ownership
o Private Drive behind dentist and hutchins
o Opportunity to increase brand
o Opportunity to play off great tenants such as Hutchins BBQ and
HG Supply and Town Hall
o Opportunity to create an environment to foster existing business
to be successful long term
• Character of Project
o Height/Scale
o Density
o Uses
o Desired Site Elements
o Tenants
• Project Vision Statement
o McAdams to draft a project vision statement and send to Town for
final comments and approval.
• Guiding principles for project to follow.
o Town to discuss possible project names.
3:15 Public Outreach Approach and Milestones
• Current Trophy Club Dynamics
• Best Practices for Outreach in Trophy Club
• Related to stake holder meetings:
• Both the town and consultant will meeting jointly with
stakeholders.
• Town will send out a letter to notify property owners of
project and forthcoming meetings (approximately 10)
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SMALL AREA PLAN KICK OFF MEETING > TROPHY CLUB
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
• Meetings will be directed toward property owners rather
than tenants.
• McAdams to send a preliminary list of stakeholder meeting
questions ahead of next Tuesday’s meeting
• Related to Public Engagement:
• Discussed the following engagement strategies:
• In Person Open House meeting at Town Hall (2
hours)
• Work with Jill in communications department to
advertise engagement meetings.
• Possibly conducting an online open house
participation through plat form such as Pin Point
Social.
• Online survey was also discussed to help direct
public toward desired helpful answers.
• Discussed ways to have EDC push engagement with
the public. Was suggested to have public input time
regarding project during public EDC meetings.
3:30 Breakout into Subgroups (pairs of 3)
• (3) success factors
• (3) constraints
• (3) opportunities
• Discussed in open session. See above 2:30 session notes
3:45 Schedule and Next Steps
• McAdams to:
• Deliver meeting minutes
• Set up drop box or one drive link for data requests
• Send prior to next Tuesday’s meeting a first draft of Project Vision
• Draft strategy for engagement process.
• Trophy Club to:
• Work on obtaining data requests delivered via hardcopy during the
meeting.
• Send letter to property owners to notify of forthcoming meetings.
• EDC members attending meeting will bring remaining members
up to speed via meeting minutes.
• Review and approve/finalize Project Vision Statement upon
receipt of draft.
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SMALL AREA PLAN KICK OFF MEETING > TROPHY CLUB
4400 State Hwy 121, Suite 800, Lewisville, TX 75056 / 972. 436. 9712 creating experiences through experience
• Bring potential project names to next Tuesday Meeting.
•
4:00 Site Walk
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