Minutes EDC 4B 01/14/2008MINUTES OF REGULAR SESSION
ECONOMIC DEVELOPMENT CORPORATION 46
TOWN OF TROPHY CLUB
JANUARY 14, 2008
6:30 P.M.
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in a Regular
Session on January 14, 2008. The meeting was held within the boundaries of the Town and was
open to the public.
DIRECTORS PRESENT:
James Hicks
President
Doyle Nicholson
Vice -President
Larry E. Crosser
Treasurer
Glenn Strother
Director
Rebecca Shuman
Director
Philip Sterling
Council Liaison
DIRECTORS ABSENT:
Damian Olthoff Secretary
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
Shannon DePrater Deputy Town Secretary
A.1 Call to order and announce a quorum.
President Hicks, noting a quorum of EDC 48, called the regular session to order at 6:32
p.m.
A.2 Interview Melissa Klauss for the vacant Board position.
Interview was moved to the February 11, 2008 meeting.
A.3 Discuss and take appropriate action regarding a recommendation to the Town Council
of Melissa Klauss for the vacant seat on EDC4B.
No action taken.
A.4 Discuss and take appropriate action regarding funding costs for brand identity and
marketing support.
Discussion ensued regarding the importance of branding and the timing of this proposal.
The Board discussed whether the Town was at a point for branding and how branding would
help the Town.
Director Shuman thinks is a good idea, but the Town needs to offer more direction.
Council member Sterling added that our logo uses the red, white and blue and that is a type of
branding. Sterling brought up the question - do we change the logo or add to it?
President Hicks stated that branding might be premature as of this time. If the Town decides
that they would like to enhance the logo or tag line, the Board may then entertain the proposal
at that time.
Director Shuman stated it may be a good idea to ask Buxton if they are having difficultly with
Town recognition.
Director Crosser stated that he would like to leave this idea alone at this time and revisit at ❑
later date.
Director Crosser stated maybe Trophy Club's tag line needs to be developed to help identify
Trophy Club's location.
Director Strother would rather invest funds and go to a marketing group with the question of how
we market Trophy Club.
President Hicks agreed with Director Strother and believes the Board is more focused on creating
a developer's packet rather than working on branding.
Consensus of the Board is to do nothing at this time and have staff take to Council and get their
feelings and bring back, depending on Council's ideas. The Board also directed staff to gather
more information, including a list of municipal clients and costs to help the Board with its
strategic planning.
A.5 Discuss and take appropriate action necessary for preparation of the 2008 ICSC Regional
Meeting.
The Board directed staff to make room reservations now.
Director Shuman brought up a list of items for discussion, including having the attendees from
last year make a laundry list of what we need to take with us.
President Hicks would like Director Strother to spearhead a sub -committee for ICSC plans.
Director Strother would like to start working on this rather quickly, within the next month.
The Board discussed the budget and ways to fund items needed for the ICSC conference. The
Board directed staff to research public hearing procedures.
A.6 Discuss and take appropriate action regarding incentives for prospective developers
and retailers.
Mr. Seidel asked the Board for direction in relation to what he could possibly take to the table
when meeting with prospective developers/retailers.
The Board asked staff to research other cities' use of incentives and bring back a list of
examples.
B.1 Approval of Minutes:
A. October 8, 2007 Regular Session
B. December 17, 2007 Regular Session and Workshop
Director Crosser made a motion to approve both sets of minutes as written. Director Nicholson
seconded; motion carried unanimously.
2
B.2 Approval of October 2007 Financials.
Director Crosser gave an update of current bank balances.
Director Shuman made a motion to approve the financials as presented. Director Nicholson
seconded; motion carried unanimously.
B.3 Other Business:
The Board discussed the Buxton Retail Study status and the possibility of staff scanning future
council/commission agendas and notifying EDC B Directors of agenda items relating to
economic development.
B.4 Items for Future Agendas:
A. Budget Review, including Long Range Plan - February Meeting
The Board directed staff to add the following items:
• Scheduling directors to attend other Boards and Commission meetings
• How to educate/publicize citizenry in regards to possible/potential development
concerns
Move the budget review to the March meeting, Board would like to create a budget
with maximum flexibility
Schedule a joint meeting with EDC A in May in regards to pool bond payment
B.5 Next Meeting scheduled for February 11, 2008 at 6:30 p.m.
C.1 Adjourn regular session.
Director Nicholson made a motion to adjourn at 9:21 p.m. Director Crosser seconded; motion
carried unanimously.
Jim H ks, President Damian Olthof , etre