Agenda Packet EDC 4B 01/12/2009Town of Trophy Club
Economic Development Corporation 4B Meeting Agenda
100 Municipal Drive
Trophy Club, Texas 76262
Monday, January 12, 2009
6:30 PM
A.1 Call to order and announce a quorum.
A.2 Discuss and take appropriate action regarding a branding/marketing initiative.
A.3 Receive Council Member Strother's update on November 16, 2008 Council
Retreat.
A.4 Discuss and take appropriate action regarding skill set for prospective new
members.
A.5 Discuss and take appropriate action regarding future meeting dates and times.
A.6 Pursuant to Texas Government Code, Annotated, Subchapter 551, Section
551.087 Deliberation Regarding Economic Development Negotiations, the Board
will enter into executive session to discuss the following: The offer of financial or other incentives to a business prospect that the Town
seeks to have locate within the territory of the Town.
.7 Staff Updates:A
ects work on Design CharretteA. GSBS Archit
B. Buxton Retail Site Assessment
.8 Approval of Minutes:A
oint Session with Town CouncilA. October 27, 2008 J
B. November 10, 2008 Regular Session
.9 Approval of Financials:A
A. October 2008
.10 Items for Future Agendas:A
.11 Next Meeting scheduled for February 9, 2009 at 6:30 p.m.
A
.12 Adjourn regular session.
A
ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.1
Call to order and announce a quorum.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.2
Discuss and take appropriate action regarding a branding/marketing
initiative.
EXPLANATION:
At the November meeting, the Board discussed exploring a Town branding/marketing
initiative. Jean Ashenfelter, founder of JA Design Solutions will make a presentation to
the Board on branding, communication, and initial recommendations. Ms. Ashenfelter is
also a Trophy Club resident, and has worked with numerous corporate clients and most
recently assisted the City of Dallas with their “green” campaign.
(ss)
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.3
Receive Council Member Strother's update on November 16, 2008 Council
Retreat.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.4
Discuss and take appropriate action regarding skill set for prospective new
members.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.5
Discuss and take appropriate action regarding future meeting dates and
times.
EXPLANATION:
At the November meeting, the Board discussed changing their meeting dates/times. A
Director recommended meeting quarterly or in a specially called meeting, as needed.
Staff is following up with the Board regarding this item.
Proposed meeting dates:
April 2009
July 2009 – Budget PH
August 2009 – Budget PH
October 2009
January 2010
(ss)
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.6
Pursuant to Texas Government Code, Annotated, Subchapter 551, Section
551.087 Deliberation Regarding Economic Development Negotiations, the
Board will enter into executive session to discuss the following:
The offer of financial or other incentives to a business prospect that the
Town seeks to have locate within the territory of the Town.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.7
Staff Updates:
A. GSBS Architects work on Design Charrette
B. Buxton Retail Site Assessment
Attachments: 1. Memo from Marty Wieder, GSBS Architects
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No .A.8
Approval of Minutes:
A. October 27, 2008 Joint Session with Town Council
B. November 10, 2008 Regular Session
Attachments: 1. October 27, 2008 Joint Session with Town Council Minutes
2. November 10, 2008 Regular Session Minutes
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MINUTES OF JOINT/SPECIAL SESSION BETWEEN TOWN
COUNCIL AND ECONOMIC DEVELOPMENT CORPORATION-
4B FOR THE TOWN OF TROPHY CLUB
LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS
Monday, October 27, 2008
6:00 P.M.
STATE OF TEXAS §
COUNTY OF DENTON §
The Town Council of the Town of Trophy Club, Texas, met in a Joint/Special Session on
Monday, October 27, 2008. The meeting was held within the boundaries of the Town and was
open to the public.
TOWN COUNCIL MEMBERS PRESENT:
Nick Sanders Mayor
Philip Sterling Mayor Pro Tem
Susan Edstrom Council Member
Jim Moss Council Member
Kathleen Wilson Council Member
Glenn Strother Council Member
ECONOMIC DEVELOPMENT CORPORATION-4B:
James Hicks President
Dave Glaser Vice-President
Larry Crosser Treasurer
Damian Olthoff Secretary
Dan Bishop Director
Zachary Jeffery Director
Rebecca Shuman Director
STAFF AND GUEST(S) PRESENT:
Brandon Emmons Town Manager
Stephen Seidel Assistant Town Manager
Lisa Hennek Town Secretary
Patricia Adams Town Attorney
A.1 Call to order and announce a quorum.
a. Mayor Sanders called the Town Council to order at 6:00 p.m. noting a quorum was
present.
b. President Hicks called EDC 4B to order at 6:00 p.m. noting a quorum was present.
A.2 Mayor Sanders offered the Invocation.
A.3 President Hicks led the Pledges
B.1 Presentation by Ron Holifield regarding the fundamentals and process for
implementation of a strategic plan; discussion and action of the same.
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Mayor Sanders introduced Ron Holifield.
Mr. Holifield stated that staff did not prepare any of the presented material, and that some of the
material presented may make some uncomfortable. However, his presentation’s intent was
going to be impartial. Mr. Holifield asked that the group consider the information and
recommendations.
Mr. Holifield conducted individual interviews with the Town Council, EDC 4B Directors and local
developers and listed responses received from each group for the following topics:
• Describe the State of Economic Development in Trophy Club Right Now
• What Will Make This a Successful Workshop
• What is Your Own Personal Vision for the Future of Trophy Club Economic Development
• How is the Internal Working Relationship Among the Board
• How is the EDC 4B Board Operating
• How is the Working Relationship with the Town Council
• Working Relationship between Board and Town Council
• How is the Working Relationship with Town Staff
• Miscellaneous
• Rules and Requirements
• Roles and Responsibilities
• Routine
• Relationships
• Developer Insights
Mr. Holifield concluded that Trophy Club has a broken government system and that it is
pointless to develop a vision and strategic plan until the underlying system and process are
fixed. Mr. Holifield stated that the Council-Manager form of government is not being allowed to
properly operate and that the Council needs to reach a clear consensus on a mission.
Mr. Holifield recommended six steps to focus on:
Step One: Jointly reevaluate if you want a Council-Manager form of government, or a New
England Town Hall meeting form of government, or a Commission form of government.
Step Two: Jointly evaluate and establish healthy processes within the context of your operating
structure in which you are ready to be thrown out of office for supporting.
Step Three: Jointly engage in part one of a comprehensive strategic visioning process that
includes clear articulation of a mission.
Step Four: As an EDC Board, complete the strategic visioning process, and bring it back for
Council approval and endorsement.
Step Five: Modify your Comprehensive Plan, Incentive Policy, and other documents and
processes to be consistent with your Strategic Vision.
Step Six: Communicate the vision. Own the vision. Sacrifice to make the vision a reality.
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Each member of the group was given an opportunity to express what they gained from this joint
session.
Town Manager Emmons thanked Mr. Holifield and stated that he is recommending a Council
retreat, possibly on a Sunday, as the next step in this process.
Mayor Sanders cautioned the group on the rules governed by the Open Meetings Act when
discussing the details of this meeting outside a posted meeting.
C.1 Adjourn.
Motion made by Council member Edstrom, seconded by Council member Strother to adjourn.
Motion made by EDC 4B Director Crosser, seconded by EDC 4B Director Olthoff to adjourn.
Meeting adjourned at 8:16 p.m.
______________________________ _______________________________
James Hicks, President Damian Olthoff, Secretary
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MINUTES OF REGULAR SESSION FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS
Monday, November 10, 2008
6:30 PM
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular
Session on November 10, 2008. The meeting was held within the boundaries of the Town and
was open to the public.
EDC 4B DIRECTORS PRESENT:
James Hicks President
Dave Glaser Vice President
Larry E. Crosser Treasurer
Dan Bishop Director
Zachary Jeffery Director
Rebecca Shuman Director
Glenn Strother EDC 4B Council Liaison
EDC 4B DIRECTORS ABSENT:
Damian Olthoff Secretary
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
Shannon DePrater Deputy Town Secretary/RMO
A.1 Call to order and announce a quorum.
President Hicks, noting a quorum of EDC 4B, called the regular session to order at 6:35 p.m.
A.2 Board to hear ICSC Update from President Hicks, Council member Strother
and Assistant Town Manager Seidel.
President Hicks, Council member Strother and Assistant Town Manager Seidel updated the
Board on the ISCS Conference.
Council member Strother would like to have the finished design charrette and a continued
collaboration with the Becks before next year’s conference.
A.3 Discuss and take appropriate action regarding the October 27, 2008 Joint
Session with Town Council.
Council member Strother mentioned that the Town Council has scheduled a retreat for
November 16, 2008 as a response from the strategic planning session.
Council member Strother stated he would be happy to provide an update at the next EDC 4B
meeting.
Director Shuman recommends that EDC 4B shorten future agendas and give the Town Council
time to create a vision.
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Director Bishop recommended becoming a disbursement board and only meet when a request
comes to the Board.
Stephen Seidel shared he believes the Board can still accomplish its goals while the Council
works on the vision. Seidel gave an option that the Board meet quarterly with an option to hold
special meetings when needed. Seidel would prefer not “going dark;” the Board may lose its
synergy and energy.
Seidel thinks the Board needs to work on branding, including conceptual ideas and how EDC
4B can market itself.
President Hicks recommends the Board meet quarterly and can still accomplish its goal.
Director Glaser mentioned he is in agreement with the importance of branding and the board
can continue working on branding while Council is working on the vision.
Consensus of the board is to direct Assistant Town Manager Stephen Seidel to begin
researching branding proposals.
Council member Strother will share the Board’s concerns with Council at the retreat.
A.4 Staff Updates:
- Design Charrette
- Update on Dallas Business Journal Ad for Highway 114 Corridor Insert
- Pool Bond Payment and discussion thereof
Assistant Town Manager Stephen Seidel updated the Board: Seidel and Planning & Zoning
Coordinator, Carolyn Huggins, are actively looking at mixed-use centers to see what would work
for Trophy Club and give feedback to GSBS.
Staff passed out the new Dallas Business Journal Ad for the Board to view, which was well
received by the Board.
Seidel updated the Board on the Pool Bond Payment: Seidel spoke with Adam Adams and they
both feel that the best way to move forward is to have two or three board members attend the
next EDC 4A meeting to speak on the current EDC 4B projects: design charrette, strategic
planning and the possibility of branding. Seidel mentioned the board should promote the design
charrette overlay district and how that will benefit EDC 4A in sales tax.
The Board discussed topic points to take with them to the next EDC 4A meeting. Directors
Hicks, Glaser and Crosser will go before the EDC 4A Board. Staff will notify the Board when
EDC 4A will meet.
A.5 Approval of the September 15, 2008 Regular Session Minutes.
Director Shuman moved to approve the September 15, 2008 Regular Session Minutes as
amended. Director Glaser seconded; motion carried unanimously.
A.6 Approval of Financials:
A. August 2008
B. September 2008
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Director Crosser informed the Directors of the Board’s financial status.
Director Shuman moved to approve both the August 2008 and September 2008 Financials as
presented. Director Glaser seconded; motion carried unanimously.
A.7 Items for Future Agendas:
- EDC Training - early next year
- Skill Set for Future Applicants to the Board
Council member Strother added Council Retreat Update for the December meeting.
Board directed Staff to add the skill set of future applicants to the December 8, 2008 meeting
agenda.
A.8 Next Meeting scheduled for December 8, 2008 at 6:30 p.m.
A.9 Adjourn.
Director Shuman moved to adjourn at 8:55 p.m. Director Glaser seconded; motion carried
unanimously.
______________________________ _______________________________
James Hicks, President Damian Olthoff, Secretary
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.9
Approval of Financials:
A. October 2008
Attachments: 1. October 2008 Spreadsheet
2. October 2008 Bank Statements
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ECONOMIC DEVELOPMENT CORPORATION 4B FUND
113-000
113-030
ACCOUNT 2007-08 2007-08 AS OF 2007-08 2008-09 AS OF
NUMBER DESCRIPTION BUDGET AMENDED 09/30/08 ESTIMATE ADOPTED 10/31/2008
REVENUES
40030 Sales Tax - General (115,000) (115,000) (107,999) (107,999) (125,572) (125,572)
49010 Interest Income (6,000) (6,000) (5,319) (5,319) (5,000) (338)
TOTAL REVENUES (121,000)$ (121,000)$ (113,318)$ (113,318)$ (130,572)$ (125,910)$
EXPENSES
60066 Publications/Books/Subscriptions 100 100 119 119 100
60070 Dues & Memberships 2,500 2,500 2,650 2,650 - 100
60080 Schools & Training 1,400 - - - 1,400 585
60100 Travel & Per Diem 3,000 1,500 654 654 3,000 659
60125 Advertising 11,310 2,300 2,232 2,232 8,373
60245 Miscellaneous Expenses 5,000 100 231 231 5,000
60315 EDC Projects 20,000 69,879 32,518 62,921 54,571 203
60335 Intergov Trans Out (GF I&S)- - - - 26,362 3,288
60340 Large Project Reserves 45,924 33,299 33,299 33,299 -
60355 Intergov Trans Out (GF)25,566 11,122 11,122 11,122 25,566
65085 Office Supplies 200 200 91 91 200
65105 Printing 6,000 - - - 6,000
TOTAL EXPENSES 121,000$ 121,000$ 82,915$ 113,319$ 130,572$ 4,835$
TOTAL REVENUES OVER EXPENSES -$ -$ 30,403$ - -$
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.10
Items for Future Agendas:
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No.A.11
Next Meeting scheduled for February 9, 2009 at 6:30 p.m.
Attachments: 1. February 9, 2009 Meeting Calendar
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23
ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 1-12-2009
Subject: Agenda Item No. A.12
Adjourn regular session.
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