Agenda Packet EDC 4B 12/17/2007Town of Trophy Club
Economic Development Corporation 4B Meeting Agenda
100 Municipal Drive
Trophy Club, Texas 76262
Monday, December 17, 2007
11:00 AM
A.1 Call to order and announce a quorum.
A.2 Update by Director Glenn Strother and Town Manager Emmons regarding the
2007 ICSC Conference and discussion of the same.
A.3 Discuss and take action regarding possible incentives for retail development.
A.4 Review the Town of Trophy Club Arts Advisory Group Event Plan as requested
by the Board.
B.1 Staff Updates:
A. Retail Opportunities
B. Buxton Study
B.2 Approval of Financials:
A. August 2007
B. September 2007
B.3 Other Business:
B.4 Items for Future Agendas:
B.5 Next Meeting scheduled for January 14, 2008 at 6:30 p.m.
C.1 Adjourn regular session.
D.1 EDC B to Convene into Workshop Session.
D.2 Strategic Planning Discussion:
A. Review of Current EDC-4B Mission Statement
1. Brief Review of Town Council and various Town Boards
a. Town Council
b. EDC-4A
c. Parks and Recreation
2. Revise EDC-4B Mission Statement and Long Term Plan
B. General Overview and Review of EDC 4B Legislation at the State Level as
written by the Comptroller's Office
C. Trophy Club Economic Development SWOT
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1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
D. Trophy Club Economic Development Community Vision
1. Available land parcels
2. Niche market possibilities
3. Strategy and Incentive Ideas
E. Review of Buxton Analysis and Progress Update
F. Budget Review
G. Review of Current Forms and Funding Application
H. Training, Recruitment, Professional Development, and Marketing for EDC-
4B
D.3 Adjourn Workshop Session.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.A.1
Call to order and announce a quorum.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.A.2
Update by Director Glenn Strother and Town Manager Emmons regarding
the 2007 ICSC Conference and discussion of the same.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.A.3
Discuss and take action regarding possible incentives for retail
development.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.A.4
Review the Town of Trophy Club Arts Advisory Group Event Plan as
requested by the Board.
EXPLANATION:
The Board approved funding for the 2008 Artsnet sponsorship at their August 13, 2007
Meeting:
Discuss and take appropriate action regarding a request for funding the Town’s
membership to Artsnet for FY07/08.
Director Shuman gave some background information and stated that she would support funding
the membership for Fiscal Year 07/08 only.
Trophy Club Arts Advisory Group Chair Jean Ashenfelter gave an overview of the project and
answered questions from the Board.
Directory Holley stated he would like to see a plan that shows how this membership will promote
the economic development of the Town.
Director Shuman made a motion to fund the $2,500 for the Artsnet Membership with the
promise that the Town of Trophy Club Arts Advisory Group present their action plan to the
Board at their November meeting. Director Nicholson seconded; motion carried unanimously.
RECOMMENDATION:
This is just an input only agenda item. No action is needed.
(SLD)
Attachments: 1. Town of Trophy Club Arts Group 2008 Event Plan
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2008 Events
July 4th Celebration – Friday, July 4th
o Nobody’s Fool – 2 hours (evening – before fireworks)
Fall Festival – Saturday, October 25th
o Skyline – 1 hour
o King Creole – 1 hour
Promotion Materials
Coupons placed on back of Event Flyers
♦ Coupons will have control numbers to track where flyers came from
♦ Businesses will keep coupons and we’ll pickup for tracking
♦ Pass out coupons to vendors, businesses, schools and place on website
Advertising
♦ Direct mailing
o Direct monthly mailing by Artsnet
o Yearly Calendar by Artsnet
♦ Websites:
o TC website
o Artsnet Website
o Event Entertainment’s website
♦ Marquees
♦ Listserves
♦ Flyers
♦ Town Monthly Newsletter
♦ Area newspapers/newsletters
o Trophy Club Times
o Trophy Club Women’s Club
o Country Club Newsletter
♦ Churches
♦ Chamber of Commerce
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Event Planning Schedule
November/December
♦ Meet with Artsnet to schedule and select performers/entertainment - DONE
Late December/Early January
♦ Artsnet yearly calendar prints and distributed
January
♦ Yearly Calendar delivered
♦ January Direct Mail is Delivered
February
♦ Arts Advisory Group Meeting
o Meet with Parks and Recreation so we do not duplicate efforts on
sponsorships
♦ Work on Press Release Information
♦ Schedule Advertising
♦ Begin working on Press Release, Ads and website, flyers
April
♦ Finalize all advertising
o Design/Print School Flyers
o Website & Window posters
o Media press release
♦ Print all paper advertising
End of April/May
♦ Advertise to all media
♦ Distribute Flyers to businesses
♦ Follow-up/Confirm with sponsorship vendors
June
♦ Advertise to all media, update accordingly (new information)
After Event / Mid July
♦ Talk to sponsorship vendors – send Thank You Notes
♦ Collect/Track coupons
♦ Evaluate event
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.B.1
Staff Updates:
A. Retail Opportunities
B. Buxton Study
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.B.2
Approval of Financials:
A. August 2007
B. September 2007
Attachments: 1. August 2007 Financials
2. September 2007 Financials
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No .B.3
Other Business:
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.B.4
Items for Future Agendas:
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.B.5
Next Meeting scheduled for January 14, 2008 at 6:30 p.m.
Attachments: 1. January 2008 Meeting Calendar
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No. C.1
Adjourn regular session.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.D.1
EDC B to Convene into Workshop Session.
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.D.2
Strategic Planning Discussion:
A. Review of Current EDC-4B Mission Statement
1. Brief Review of Town Council and various Town Boards
a. Town Council
b. EDC-4A
c. Parks and Recreation
2. Revise EDC-4B Mission Statement and Long Term Plan
B. General Overview and Review of EDC 4B Legislation at the State Level as
written by the Comptroller's Office
C. Trophy Club Economic Development SWOT
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
D. Trophy Club Economic Development Community Vision
1. Available land parcels
2. Niche market possibilities
3. Strategy and Incentive Ideas
E. Review of Buxton Analysis and Progress Update
F. Budget Review
G. Review of Current Forms and Funding Application
H. Training, Recruitment, Professional Development, and Marketing for EDC-4B
Attachments: 1. Vision 2010 Document
2. Council/Board Mission Statements
3. Projects Funded By EDC 4B
4. Funding Application
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ECONOMIC DEVELOPMENT CORPORATION 4B
MEMORANDUM
From: Shannon DePrater Date: 12-17-2007
Subject: Agenda Item No.D.3
Adjourn Workshop Session.